Aer Lingus rebrand - going for Euro white?

Comhrá

Just saw this on Facebook. Hope there's no truth in the report.

https://www.facebook.com/aircraftillustrations/photos/a.439517829833/10156749206854834/?type=3&theater

Locker10a

No surprise really

HTCOne

How to destroy a brand, step 1:

kevinandrew

I really, really hope not but the current industry obsession is to paint the tail and stick the logo at the front, Aer Lingus follows the crowd so it wouldn't surprise me if that's what we end up with. 

It would be a great shame if it does happen.

billy few mates

No way, that looks awful.
That's more like a livery for a short wet lease than a brand image...
That will never happen...

Locker10a

billy few mates wrote: »

.
That will never happen...

Lufthansa, Iberia, Qantas, Level, BA, Air France, need I go on?

When is the new livery due to be announced?

Comhrá

Harmony Many Syntax wrote: »

When is the new livery due to be announced?

In January 2019 I believe.

mr_edge_to_you

Anyone remember when the 1st 757 went into service? Just had a painted tail.

L1011

mr_edge_to_you wrote: »

Anyone remember when the 1st 757 went into service? Just had a painted tail.

The rental 767s were similar. It really does not work.

An unpopular decision was reversed due to pressure from customers before (dropping a sandwich, admittedly not quite as expensive as a livery design) so if the first plane out of the paintshop is mostly white, we know what's needed.

goingnowhere

Stephen Kavanagh is a numbers man, the chicken sandwich came back and is the top seller...

Current livery is fine, some minor tweaks but the fundamental livery is fine.

kevinandrew

Lufthansa altered their new livery after the backlash they received, the opted for a lighter shade of blue and larger logo on the tail but unfortunately it made things even worse. The main issue is the design, not the size of logo or shade of blue. A complete redesign is unthinkable so Aer Lingus need to get it right first time. 


The more I think about it, the more I want the aircraft to stay almost entirely green as they are now. It works for KLM so it should work for Aer Lingus! There is no need to go down the eurowhite look, the finger would be pointed straight at IAG if that becomes the case.

Stovepipe

How about because it's cheaper? Why do you think new aircraft are supplied in white? When the average repaint of the normal EI colour scheme is about EU 60,000 a pop, plain white makes sense to the accounting brain.

regards

Mebuntu

Remember this highly original?

https://www.airliners.net/photo/Aer-Lingus-Caledonian-Airways/Lockheed-L-1011-385-1-14-TriStar-100/907348/L?qsp=eJwtjcEKwjAQRH%2Bl7NlLETz0Zn9AD/7Akgw1GJuwu6Kh9N9dg7fHm2Fmo1BWw8durYImUrCEOx2osvBTadrogfYuEp2JIUNO6/LSwSSpsXhTi9jcPI1sOIeAaoh/f5EI%2BUXQ0EcXPxkdINfOdDy5j0lr5r4B45Rp37/6STOu

Conchir

Is there any chance for a cheatline? Could look very well if done right.

tedpan

Stovepipe wrote:

How about because it's cheaper? Why do you think new aircraft are supplied in white? When the average repaint of the normal EI colour scheme is about EU 60,000 a pop, plain white makes sense to the accounting brain.

Even if they had to repaint all 50 planes at 60k a pop, that's only 3million euro. Nothing compared to annual revenues or a reason to upset the brand.

vectorvictor

Can see the marketing drivel already if eurowhite is the chosen route.

"This livery is representative of our clear direction for the future of Aer Lingus. The abundant white tones exude the simplicity of our vision for clear relationships with our valued guests. Tirelessly designed to mimic the clouds and boundaries we break through every day, this new livery perfectly illustrates the transparency on which we thrive"

sjb25

tedpan wrote: »

that's only 3million euro.

Only

3million extra profit in the back pocket rather than paint on a plane says the accountant numbers people don’t think about what looks nice to us all

Mr AIG accounting says it costs x amount to paint a BA plane it cost x amount to paint a Iberia plane now mr aer lingus you have the same budget for paint work your marketing around that

Cookiemunster

sjb25 wrote: »

Only

3million extra profit in the back pocket rather than paint on a plane says the accountant numbers people don’t think about what looks nice to us all

Mr AIG accounting says it costs x amount to paint a BA plane it cost x amount to paint a Iberia plane now mr aer lingus you have the same budget for paint work your marketing around that

They still have to put paint on the plane, even if it's white, so unless a euro white paint job is done for free they're not saving €60k a pop. And as they fleet repaint would probably be done over a number of years, it's not going to cost millions annually either.

And BA planes are half blue, so can't be that much cheaper than EI planes to paint.

HTCOne

White paint lasts longer. Other colours fade due sun bleaching, weather, temp changes etc, white paint does not.

sandbelter

The problem with going all white that they end up looking too much like Turkmenistan Airlines. Complete with green cowlings and white fuselage.

goingnowhere

And when you are painting, you are not flying, that costs.

Hotblack Desiato

vectorvictor wrote: »

Can see the marketing drivel already if eurowhite is the chosen route.

"This livery is representative of our clear direction for the future of Aer Lingus. The abundant white tones exude the simplicity of our vision for clear relationships with our valued guests. Tirelessly designed to mimic the clouds and boundaries we break through every day, this new livery perfectly illustrates the transparency on which we thrive"

https://www.youtube.com/watch?v=GaD8y-CGhMw

Stovepipe

Painting sucks up time and money so it is only done when it has to be done and painting slots are hard to get so it is normally timed to coincide with C checks, if at all possible. Even the ordinary scheme on the 320 has five colours, not to mind the hundreds of decals on top of that.

Mebuntu

One of the EI 747's was in a white livery during the 90's.

https://www.airliners.net/photo/Aer-Lingus/Boeing-747-148/128353?qsp=eJwtjcEKwjAQRH%2Bl7NmbYqG3%2BgN68AeWZGiDsQm7KxpK/92k9DYzb5hZyaXF8LNnyaCBFCxuphNlFn4rDSu9UL5JfNXEkC6GZfpo11/62tIkdiuVeDaMziEb/JHfxUMagrp9cGoH5yYhj8Ndq/VBc%2BR9BcYh0rb9AR7OMY0%3D

Hotblack Desiato

That 747 had been leased out which is why it was painted white.

lawred2

Comhra wrote: »

Just saw this on Facebook. Hope there's no truth in the report.

https://www.facebook.com/aircraftillustrations/photos/a.439517829833/10156749206854834/?type=3&theater

that's nice

and I still think it maintains the AL brand

DOCARCH

lawred2 wrote: »

that's nice....

Could be a lot worse.... :cool:

Strumms

billy few mates wrote: »

No way, that looks awful.
That's more like a livery for a short wet lease than a brand image...
That will never happen...

Looks a bit like the temp livery that was on the EI 757 a few years ago. VERY unremarkable and the only purpose surely of that or similar livery would be to save cash. Either way...forget unremarkable... It’s shît.

plodder

sandbelter wrote: »

The problem with going all white that they end up looking too much like Turkmenistan Airlines. Complete with green cowlings and white fuselage.

I guess that will become a problem when they start flying to Turkmenistan.

Hotblack Desiato

DOCARCH wrote: »

Could be a lot worse.... :cool:

I'm presuming the last bit was filmed with a model aircraft! Even a soon-to-be-scrapped 747 is worth more than a cheap movie's budget.

Surprised that EI allowed a still very recognisable EI liveried ship to be used in a disaster movie. No mention of this film on wikipedia, anyone got more details?