Why do music radio stations not like over 35's

prunudo

joeguevara wrote: »

Is today fm from 2 onwards not geared to that demographic? Maybe the market research has shown that 35 p don’t want msc but are more interested in current affairs and news.

I know when I’m driving I like drifting in and out of interviews, food talk, wine talk, movie talk, and news updates. I have my phone charging that if I wanted to listen to music I can play that.

I think 35 ups have a differing taste in music where 15-22 like listening to current chart so easier to appease with the radio shows.

Ferg Darcy must have changed since last time I listened to him

wally79

Is it not the case that these stations play mostly current popular music and always have. However trends in popular music change and as you age your tastes are less likely to

As matthew mcconaughey once said

“I keep getting older, they stay the same age”

joeguevara

jvan wrote: »

Ferg Darcy must have changed since last time I listened to him

I meant Sean moncrief show.

kneemos

jvan wrote: »

More money but maybe less impressionable and not easily swayed by advertising.
I don't buy it that once you're over 35 you have to listen to radio 1 or local station's. I would also like to see the figures of how many younger people actually listen to radio.

I'd be amazed if any kids still listen to the radio.
People in cars or on in the background in the kitchen.
Yet they their total target audience seems to be thirteen years old.

prunudo

joeguevara wrote: »

I meant Sean moncrief show.

Sorry thought you meant the TodayFm schedule.

prunudo

kneemos wrote: »

I'd be amazed if any kids still listen to the radio.
People in cars or on in the background in the kitchen.
Yet they their total target audience seems to be thirteen years old.

Interesting point, plenty of people who listen to radio while driving yet they can't interact with the presenters via text or social media so they may be going unnoticed to the marketing people.

Ursus Horribilis

wally79 wrote: »

Is it not the case that these stations play mostly current popular music and always have. However trends in popular music change and as you age your tastes are less likely to

As matthew mcconaughey once said

“I keep getting older, they stay the same age”

That's fair enough. But the issue is that *all* the radio stations are going for that young demographic. There are none for the over 35s. The other end of the market is saturated.

wally79

Ursus Horribilis wrote: »

That's fair enough. But the issue is that *all* the radio stations are going for that young demographic. There are none for the over 35s. The other end of the market is saturated.

What would 18 year old you have said if your dad complained none of his music was ever on the radio

joeguevara

Ursus Horribilis wrote: »

That's fair enough. But the issue is that *all* the radio stations are going for that young demographic. There are none for the over 35s. The other end of the market is saturated.

Tom Dunn’s plays music geared for that demographic, as does Dave fanning as does John creedon. There are indie shows and rock shows. Is there an argument that one station should cater specifically for that age group? Television channels don’t do that so it is not surprising radio stations don’t either.

Ursus Horribilis

wally79 wrote: »

What would 18 year old you have said if your dad complained none of his music was ever on the radio

He never had that problem. Radio 1 still caters to his age group as does the local station.

Ursus Horribilis

joeguevara wrote: »

Tom Dunn’s plays music geared for that demographic, as does Dave fanning as does John creedon. There are indie shows and rock shows. Is there an argument that one station should cater specifically for that age group? Television channels don’t do that so it is not surprising radio stations don’t either.

The national music stations are already catering for the one demographic, as are the regional iRadios and Beat down in the south east. It's an incredibly saturated market. The people who listened to 2fm and Today FM in the 80s 90s and 2000s are still around but naturally won't be all the interested in the Top 40. No radio station seems to want to cater for this large demographic. We're still none the wiser as to why. All I'm seeing is "listen to podcasts and TuneIn"

joeguevara

Ursus Horribilis wrote: »

The national music stations are already catering for the one demographic, as are the regional iRadios and Beat down in the south east. It's an incredibly saturated market. The people who listened to 2fm and Today FM in the 80s 90s and 2000s are still around but naturally won't be all the interested in the Top 40. No radio station seems to want to cater for this large demographic. We're still none the wiser as to why. All I'm seeing is "listen to podcasts and TuneIn"

So you want a station that plays non top 40 music? There are programmers that do that. Also for people who don’t want music there are current affairs shows on today fm and newstalk. There are alternative music shows on today fm that play music that should suit 35 up. John creedon has his programme also on radio 1 that does this. So I am unsure what more can be done.

No one watches just one tv channel so why think one station should be geared for one demographic only. Podcasts and on demand were offered as an alternative rather than the only thing. I get that you think that 35-45 don’t fit neatly into radio 1 or 2 fm but the other stations suit.

Thinking about it, I wouldn’t ever think about throwing on the radio when I’m at home. But when I am in the car which can be up to midnight I always find something that interests me.

Ursus Horribilis

If they took that attitude in the UK BBC radio 2 and 6 would not exist.

joeguevara

Ursus Horribilis wrote: »

If they took that attitude in the UK BBC radio 2 and 6 would not exist.

Uk has a much bigger budget and listenership.

Antenna

L1011 wrote: »

County Councils don't fund stations -.

They (County Councils / local authorities) have given grants to community radio stations, community radio was probably being referred to?

NIMAN

BailMeOut wrote: »

when you hit 35+ you should just listen to Radio Paradise. Free, no ads and their app is excellent as allows you to cache 12 hours (and their music is brilliant).

http://www.radioparadise.com

I downloaded the app and have been listening for an hour or so.

Lot of music and artists I had never heard of, but wondering is the general music mix I've heard so far indictative of what they play? Lot of very gentle, acoustic guitar stuff.

Does it do rockier stuff at all?

dxhound2005

Looking at the Sunshine playlist, I see some music which I think would suit some over 35's.

Some of their music, not all, some over 35's, not "the" over 35's.

http://onlineradiobox.com/ie/sunshine/playlist/?cs=ie.sunshine

Ursus Horribilis

That's more like an over 55s easy listening playlist :pac:
Bread, The Carpenters, the Bellamy Brothers, Paddy Cole(!)

We're not that decrepit yet.

dxhound2005

After age 33 people do not like to listen to new stuff.

http://www.musicroom.com/blog/we-stop-liking-new-music-at-33-years-old-48930

Technocentral

dxhound2005 wrote: »

Technocentral wrote: »

No good Irish music stations at all. BBC RADIO 6 is a great music station for older audiences, loads of old music plus brand new bands, Lauren Laverne is particularly good.

How do you listen to it?

On bbc app when Im out, on sky box at home.

Technocentral

dxhound2005 wrote: »

After age 33 people do not like to listen to new stuff.

http://www.musicroom.com/blog/we-stop-liking-new-music-at-33-years-old-48930

Speak for yourself, I love discovering new artists, get bored listening to same stuff constantly.

prunudo

Technocentral wrote: »

On bbc app when Im out, on sky box at home.

Plenty of stations on the sky box, its handy when at home.

Technocentral

jvan wrote: »

Technocentral wrote: »

On bbc app when Im out, on sky box at home.

Plenty of stations on the sky box, its handy when at home.

I had to add the bbcs, they don't have them.