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Pre registered 3/1/17 why?

  • 03-01-2017 4:36pm
    #1
    Registered Users, Registered Users 2 Posts: 3,636 ✭✭✭


    My you tube feed today suggested videos from frank Keane BMW.
    These were video presentations of 171 registered cars for their premium selection used cars and were nice motors.
    My question is why on the first day of business of the year would they need to do this? Am I missing something?
    I understand they need to have demos but I thought they ran them for a while before putting them up for sale.
    Anybody understand the logic in selling them as used cars today?


Comments

  • Registered Users, Registered Users 2 Posts: 51,362 ✭✭✭✭bazz26


    There seems to be a sales drive on now which the premium brands are getting in on. They are probably measured on units registered and opening quarter of 2017 is probably big for them. They have all been at this for years with discounted pre registered cars with 0 miles which show as units registered when it comes to measuring market share.

    The likes of Hyundai, Ford, VW and Toyota, etc do it every year to bump up sales figures.


  • Registered Users, Registered Users 2 Posts: 23,688 ✭✭✭✭mickdw


    Strange times for the motor trade if there are prereg cars available on first day of business.
    If I saw a load of them available end of month or quarter I wouldn't be surprised but first day of business in january, that is nuts.
    Wouldn't be super surprised by them discounting the 7 series but I don't see the reasoning behind pre reging a 4 series day one.
    Can we therefore assume that the 4 to 5k contribution is not enough to move the cars?


  • Registered Users, Registered Users 2 Posts: 3,636 ✭✭✭carsfan2


    If you went to buy one of these I assume you would be the second owner and reckon you would get a bigger discount than brand new.
    Even if they reg them today I would have thought you sit on them for a while, not put them up for sale straight off.
    The new 5 will kill the 7 sales stone dead I reckon so huge discounts should be available but the 3 and 4 series?
    Only thing I can think is some bonus from the manufacturer for numbers


  • Posts: 17,728 ✭✭✭✭ [Deleted User]


    OSI wrote: »
    Would they not be demo cars from last year that they've only registered now to get them sold?

    Rarely if ever see unregistered demo vehicles.


  • Registered Users, Registered Users 2 Posts: 340 ✭✭Mintoe


    bazz26 wrote: »
    They have all been at this for years with discounted pre registered cars with 0 miles which show as units registered when it comes to measuring market share.

    The likes of Hyundai, Ford, VW and Toyota, etc do it every year to bump up sales figures.


    I've no vested interest, just an experienced motor trade person but I'm pretty confident Hyundai do very little pre regging, the other 3 mentioned do plenty, some more than others

    Most dealers MUST hit their targets to get rebates as profit margins on so many new cars now are so so tiny....

    why does everyone give out about pre regging when it means significantly discounted tiny or zero mileage new or nearly new cars for consumers to buy, no brainier imo!!!


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  • Registered Users, Registered Users 2 Posts: 23,688 ✭✭✭✭mickdw


    nobody giving our about it. It just goes a rather good indication of how easy sales are to come by imo. discounting 4 series on the first day of the new year over and above the recently announced bmw contribution suggests sales are not flying. All good for someone in the market for such a car of course.


  • Registered Users, Registered Users 2 Posts: 1,066 ✭✭✭bop1977


    Another way of looking at this is that Mercedes Benz are knocking 10per cent off their cars and BMW are responding by pre regging.


  • Registered Users, Registered Users 2 Posts: 3,636 ✭✭✭carsfan2


    They already responded by giving "dealer contributions" of up to 6 grand off some models.


  • Registered Users, Registered Users 2 Posts: 51,362 ✭✭✭✭bazz26


    Mintoe wrote: »
    I've no vested interest, just an experienced motor trade person but I'm pretty confident Hyundai do very little pre regging, the other 3 mentioned do plenty, some more than others

    Most dealers MUST hit their targets to get rebates as profit margins on so many new cars now are so so tiny....

    why does everyone give out about pre regging when it means significantly discounted tiny or zero mileage new or nearly new cars for consumers to buy, no brainier imo!!!

    I'm certainly not giving out, I'm just answering the original question asked.

    It's fudging of numbers for market share imo but in the end it's win/win for both dealer and customer if your buying from stock. If your buying something with specific or unique factory options (which most premium brands pride themselves in offering) then not so good for the customer.


  • Registered Users, Registered Users 2 Posts: 1,596 ✭✭✭RedorDead


    Augeo wrote: »
    Rarely if ever see unregistered demo vehicles.

    At the end of the year you'd have more unregistered demos than registered demos. Existing 162 demos would usually be sold in Sep/Oct and any test drives in Nov/Dec would be done in the forthcoming Jan demo but on trade plates (unregistered) Perfectly legal.


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  • Registered Users, Registered Users 2 Posts: 1,596 ✭✭✭RedorDead


    Mintoe wrote: »
    I've no vested interest, just an experienced motor trade person but I'm pretty confident Hyundai do very little pre regging, the other 3 mentioned do plenty, some more than others

    Most dealers MUST hit their targets to get rebates as profit margins on so many new cars now are so so tiny....

    why does everyone give out about pre regging when it means significantly discounted tiny or zero mileage new or nearly new cars for consumers to buy, no brainier imo!!!

    Hyundai are probably one of the worst in Ireland at it. Check the differences every month between cars registered (released by SIMI) and cars taxed (released by CSO). Highest remaining number of 161/162 cars (by a distance) left on carzone is also Hyundai - showing they had lots of car hire, demos and pre regs in 2016.


  • Registered Users, Registered Users 2 Posts: 336 ✭✭FrontDoor


    What's a fairly typical amount of cars an average garage would shift in a year? Say a VW/Ford/Toyota setup?

    What about the big ones?

    I was chatting to a guy who worked in a garage that had given up a franchise lately. Reckoned it was a very difficult game to make money in.


  • Registered Users, Registered Users 2 Posts: 3,636 ✭✭✭carsfan2


    I don't know what the margin on a new car is but have heard that dealers rely on volume to achieve bonuses and rebates from manufacturers to make a profit.
    Overheads must be massive in some of the branded garages especially with the corporate standards some of the manufacturers insist upon.


  • Banned (with Prison Access) Posts: 9,005 ✭✭✭pilly


    Very unusual that they would be registering them on day one of the new year. I used to work in the motor trade and it was done on the last day of the month or quarter in order to hit targets but never 1st day of the year.

    Was it simply the owners car on display though? May not have actually been for sale?


  • Registered Users, Registered Users 2 Posts: 12,863 ✭✭✭✭crosstownk


    RedorDead wrote: »
    At the end of the year you'd have more unregistered demos than registered demos. Existing 162 demos would usually be sold in Sep/Oct and any test drives in Nov/Dec would be done in the forthcoming Jan demo but on trade plates (unregistered) Perfectly legal.

    If the car is just being used to offer test drives then what you say is correct but has no cost savings/rebate to the dealer.

    However, in order for a dealer to avail of Demonstrator Discount from the manufacturer/distributor, the vehicle must be registered and kept for a minimum period of time before being sold - usually 2/3 months.


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