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It's time to talk about Avonmore Protein Milk

  • 09-10-2016 11:22am
    #1
    Registered Users, Registered Users 2 Posts: 528 ✭✭✭


    Just wondering does anyone have any idea how they are able to sell their product for so cheap?

    i.e: Vanilla Protein Milk is selling for €1 for 500 mls at most convenience stores, yet all other protein drinks range between €3-4 for the same quantity.

    Any ideas why this is?


Comments

  • Registered Users, Registered Users 2 Posts: 17,581 ✭✭✭✭MEGA BRO WOLF 5000


    Protien content. I think there's only something like 50g of protien per litre in it.


  • Registered Users, Registered Users 2 Posts: 452 ✭✭Icelandicseige


    Godot. wrote: »
    Just wondering does anyone have any idea how they are able to sell their product for so cheap?

    i.e: Vanilla Protein Milk is selling for €1 for 500 mls at most convenience stores, yet all other protein drinks range between €3-4 for the same quantity.

    Any ideas why this is?
    It's basically milk you are drinking with flavoured protein added.
    Try the vanilla flavour. It's mega

    The other protein drinks have lots and lots of different ingredients.


  • Registered Users, Registered Users 2 Posts: 21,808 ✭✭✭✭Water John


    Meant to buy a carton to have a look.
    Are you saying its 10% protein? That is a bit over twice the strength that the farmer supplies at. So the farmer supplies a litre for 30 cent say. They concentrate the protein up but have other elements they can keep. The raw material cost so is probably 30 cent or less for your 500Ml carton.

    Sorry, misunderstood, you are saying 5% protein. Crikey, that just the raw milk the farmer supplies for 30 cent. So its 15 cent for your 500ml.
    Which is correct?


  • Registered Users, Registered Users 2 Posts: 452 ✭✭Icelandicseige


    27 grams of protein


  • Registered Users, Registered Users 2 Posts: 21,808 ✭✭✭✭Water John


    Picked up one in the shop. But its a 1 litre Avonmore Protein Milk. Its 50g protein.
    That is 5%. So protein and calcium are increased, most of the fat taken out and some Vit D added.
    Most people make enough Vit D themselves if they are outdoors at all.
    Looks like fat reduced and used to make cream or butter. Its a low fat milk.
    What solids are left seems to be concentrated a bit, maybe 30/40%.
    So def 1.5 litres of whole milk from the farmer makes it.

    Remember both fat and protein are reduced from whole milk level in retail milk. Retail milk at 3.5% for both. Some low fat milks usually have 1/1.5% fat. But some also reduce the protein a bit from 3.5 to 3.4 or 3.3.


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  • Banned (with Prison Access) Posts: 21,981 ✭✭✭✭Hanley


    It's protein milk in the sense that they add a bit of protein to it.

    But it's not a protein drink per se.

    Take maximuscle drink...

    500ml = 40g protein, 24g carbs, 1.4g fat

    Now avonmore "protein" milk

    500ml = 25g protein, 25g carbs, 5g fat

    Incomparable.


  • Registered Users, Registered Users 2 Posts: 21,808 ✭✭✭✭Water John


    Drink 1 Litre of low fat milk. You will get 35g of protein, more than the 27g in the half litre protein milk. Cost, less than 70 cent.


  • Registered Users, Registered Users 2 Posts: 24,694 ✭✭✭✭Alf Veedersane


    Water John wrote: »
    Drink 1 Litre of low fat milk. You will get 35g of protein, more than the 27g in the half litre protein milk. Cost, less than 70 cent.

    You'll also get a lot more calories.


  • Registered Users, Registered Users 2 Posts: 21,808 ✭✭✭✭Water John


    You'll have 5g more of fat. This is a product with 1% fat.


  • Registered Users, Registered Users 2 Posts: 24,694 ✭✭✭✭Alf Veedersane


    Water John wrote: »
    You'll have 5g more of fat. This is a product with 1% fat.

    A lot of people want a better protein/calories ratio. That'd why most people buy whey - apart from cost.

    Yeah, if you're bulking then you might want the ~500 calories from a litre of milk for the 35g of protein. Whey would give you that for less than half that.

    But I wouldn'tbe interested in protein milk either way.


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  • Registered Users, Registered Users 2 Posts: 21,808 ✭✭✭✭Water John


    Accept that Alf. Just that there is little diff between ordinary low fat milk and this product.
    Whey products would be different, same cow.


  • Registered Users, Registered Users 2 Posts: 2,457 ✭✭✭livedadream


    What about that moojo stuff the chocolate milk? Anyone try that?


  • Registered Users, Registered Users 2 Posts: 24,694 ✭✭✭✭Alf Veedersane


    Water John wrote: »
    Accept that Alf. Just that there is little diff between ordinary low fat milk and this product.
    Whey products would be different, same cow.

    I don't disagree. It's milk with added whey and casein. Nothing more. But there's a market for that.

    It's the same market that Old Mr Brennan tried to tap into when he said Brennan's Bread was a great source of protein


  • Registered Users, Registered Users 2 Posts: 21,808 ✭✭✭✭Water John


    Its a derivative of milk, I presume. Whey by product of cheese making.


  • Registered Users, Registered Users 2 Posts: 24,694 ✭✭✭✭Alf Veedersane


    Water John wrote: »
    Its a derivative of milk, I presume. Whey by product of cheese making.

    Yup. Glanbia are a big supplier of whey.


  • Registered Users, Registered Users 2 Posts: 452 ✭✭Icelandicseige


    Yup. Glanbia are a big supplier of whey.

    What is whey?


  • Registered Users, Registered Users 2 Posts: 24,694 ✭✭✭✭Alf Veedersane


    What is whey?

    It's a by-product of making cheese. Most people see it when they open a yoghurt and wonder what that liquid sitting in the top is. It's whey.

    Protein powder is primarily whey that has been dried.


  • Registered Users, Registered Users 2 Posts: 21,808 ✭✭✭✭Water John


    Whey is what is left over when you make cheese from milk. I'm a farmer, years ago, the creamery had no value on it, we brought it home and fed it to pigs.
    Nowadays, there is no profit in the cheese all the products that make money largely come from the whey.
    Any milk processor making cheese, has lots of whey. Glanbia, Dairygold, Carbery, Kerry.


  • Registered Users, Registered Users 2 Posts: 452 ✭✭Icelandicseige


    Water John wrote: »
    Whey is what is left over when you make cheese from milk. I'm a farmer, years ago, the creamery had no value on it, we brought it home and fed it to pigs.
    Nowadays, there is no profit in the cheese all the products that make money largely come from the whey.
    Any milk processor making cheese, has lots of whey. Glanbia, Dairygold, Carbery, Kerry.

    So basically the protein milk is milk, added whey and flavour?

    Just curious how in God's name would they go about drying whey into powder?


  • Registered Users, Registered Users 2 Posts: 21,808 ✭✭✭✭Water John


    That's what they do and spend big money on dryers. Flatbed type driers take it done to about 48% solids. This then is pumped into a cyclone dryer. Basically very hot air at the top, product sprayed in with particular nozzles and powder comes out the bottom. GEA main tech provider.
    That is the basic tech. This is tweaked to provide diff variations.
    This tech can dry, whole milk, skim milk, whey etc.


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  • Registered Users, Registered Users 2 Posts: 988 ✭✭✭The Royal Scam


    You'll also get a lot more calories.
    I use it to recover after my 3hr Runs I which I have generated a plus of 2500 extra of my daily allowance.


  • Closed Accounts Posts: 3,478 ✭✭✭eeguy


    They can also vacuum dry, where they spray whey into a vacuum chamber.

    The low pressure reduces the boiling point of water so it evaporates and the whey powder falls to the bottom of the container.


  • Registered Users, Registered Users 2 Posts: 21,808 ✭✭✭✭Water John


    Yeah, the fitness industry is seen as a major high end/high profit end for the dairy ind.
    For many a drink of low fat milk will do the trick in comparison to these protein milks. Don't know about the dry whey protein powders.


  • Closed Accounts Posts: 3,478 ✭✭✭eeguy


    Water John wrote: »
    Yeah, the fitness industry is seen as a major high end/high profit end for the dairy ind.
    For many a drink of low fat milk will do the trick in comparison to these protein milks. Don't know about the dry whey protein powders.
    It's just another product. They have milk, they have whey, mix the two and you've opened yourself up to a new market.


  • Registered Users, Registered Users 2 Posts: 452 ✭✭Icelandicseige


    Just curious if that's the way it works. Why don't glanbia have their own brand of powdered whey protein.


  • Closed Accounts Posts: 3,478 ✭✭✭eeguy


    Just curious if that's the way it works. Why don't glanbia have their own brand of powdered whey protein.

    Crowded market maybe.

    There could be regulatory issues or it could be that they have no interest in employing teams of food scientists to develop a unique product.

    They may be happier selling the raw material for little effort.


  • Registered Users, Registered Users 2 Posts: 2,720 ✭✭✭Schwiiing


    What about that moojo stuff the chocolate milk? Anyone try that?

    Iirc it's 70g of sugar in 1 of those bottles. That's more then the guideline amount per day for an adult and that stuff is aimed at kids.


  • Registered Users, Registered Users 2 Posts: 198 ✭✭twiddleypop


    Glanbia produce optimum nutrition in Kilkenny I believe

    My oul fella used to work there and can't believe how much people pay for it because as someone said it used to be waste


  • Registered Users, Registered Users 2 Posts: 1,426 ✭✭✭italodisco


    It's clear from this thread that 99% of posters have no clue.

    There's a good reason why it's cheap as it is an interior form of protein in a sugary litre of milk.

    Do some bloody research, there's various forms of protein used in supplements ( casein, whey, whey isolate, hydrolysed whey etc etc).

    That milk protein crap is obviously using inferior muck.

    At the end of the day avanmore don't care, this milk will be a huge success down the country, all the yeehaw gaa 'boyos' in boot cut flared jeans and local club jerseys will think they are awful cool trendy 'dudes' living live on the edge lashin back a pint of sh#te

    Good luck lol


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  • Registered Users, Registered Users 2 Posts: 1,426 ✭✭✭italodisco


    Oh be God almighty above, just think one day they might even put that awful 'steroid' *creatine into the drinks
    Oh Lord almighty above blesses an save iz


  • Registered Users, Registered Users 2 Posts: 24,694 ✭✭✭✭Alf Veedersane


    Just curious if that's the way it works. Why don't glanbia have their own brand of powdered whey protein.

    They supply a lot of the main protein powder suppliers and there are a few of the popular brands within the Glanbia portfolio


  • Registered Users, Registered Users 2 Posts: 39,902 ✭✭✭✭Mellor


    Water John wrote: »
    Picked up one in the shop. But its a 1 litre Avonmore Protein Milk. Its 50g protein.
    That is 5%. So protein and calcium are increased, most of the fat taken out and some Vit D added.
    Most people make enough Vit D themselves if they are outdoors at all.
    Looks like fat reduced and used to make cream or butter. Its a low fat milk.
    What solids are left seems to be concentrated a bit, maybe 30/40%.
    So def 1.5 litres of whole milk from the farmer makes it.
    They don't take 1.5 litres and concentrate it. That would be completely wasteful.

    It's probably 980ml or so of low fat milk with about 20g byproduct whey/casein powder added.
    Just curious if that's the way it works. Why don't glanbia have their own brand of powdered whey protein.
    Glanbia do. They own one of the largest supplement brands in the world.
    italodisco wrote: »
    It's clear from this thread that 99% of posters have no clue.

    There's a good reason why it's cheap as it is an interior form of protein in a sugary litre of milk.

    Do some bloody research, there's various forms of protein used in supplements ( casein, whey, whey isolate, hydrolysed whey etc etc).

    That milk protein crap is obviously using inferior muck.
    I think you should do a bit of research yourself. Where do you think casein and whey come from?
    It's no more inferior than buying some a whey casein blend and mixing it with low fat milk yourself. Probably the same whey they are selling to everyone else.


  • Registered Users, Registered Users 2 Posts: 1,426 ✭✭✭italodisco


    If you think isolate and basic whey are equal then you haven't a clue.


  • Registered Users, Registered Users 2 Posts: 2,903 ✭✭✭Blacktie.


    italodisco wrote: »
    If you think isolate and basic whey are equal then you haven't a clue.

    Cause the 1 or 2 grams of carbs and fats are really gonna throw off your macros? :confused:


  • Registered Users, Registered Users 2 Posts: 39,902 ✭✭✭✭Mellor


    italodisco wrote: »
    If you think isolate and basic whey are equal then you haven't a clue.
    If you think the difference is significant after it's mixed with milk. You haven't a clue.
    And Less so again as part of your diet overall.

    "Purity" is one of the biggest cons the supplement industry has pulled.


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  • Registered Users, Registered Users 2 Posts: 2,457 ✭✭✭livedadream


    God I love it when the boys argue over protein....


  • Registered Users, Registered Users 2 Posts: 21,808 ✭✭✭✭Water John


    Mellor, I was simply using the 1.5 litres to show the possible cost. Yes, the general way of making any of these is to break down constituent parts and reassemble.
    Italo you on a bit of a superior anti rural rant there.
    Its a cow that providing you with your whey protein, casein and anything else your having, save the steroids.


  • Registered Users, Registered Users 2 Posts: 9,605 ✭✭✭gctest50


    Mellor wrote: »
    .................

    "Purity" is one of the biggest cons the supplement industry has pulled.

    Does it come with free Bovine Leukemia Virus ?

    http://bit.ly/2dSRRdF

    Exposure to Bovine Leukemia Virus Is Associated with Breast Cancer: A Case-Control Study




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