Health Food Delivery. Would You?

goz83

Hi All.

A client of mine is in the fitness and nutritional sector. He is looking to do one of those meal plan deliveries, where you get 3 meals per day over 5, or 7 days. The idea is to deliver the meals twice per week. Now, I haven't really given it much thought, but I would be put off if I had store a few days of pre-planned meals. Maybe it would suit most people to do it that way, because they would only have to take in two deliveries instead of 5, or more per week.

What would you prefer....assuming that the daily cost is €20 - €25 taken a week in advance for a healthy meal. (I don't have the full details, but this was the general idea. I don't even know if the plan is low cal meals).

EDIT:

So, for example; if you were the customer and wanted healthy food prepared and delivered to your door to cover the week, you would place an order through a website, which would show you what you would be getting (breakfast, lunch, dinner) to eat everyday. You would pay for the food for the week in advance.

I am asking if it would bother you if on Sunday evening, you received all the food for Monday, Tuesday, Wednesday & Thursday. Then on Thursday evening, you get the food for Friday, Saturday & Sunday). Or would you have to get the food delivered every morning/evening, because (like me) you would not like pre-prepped meals stored in your fridge/freezer.

2xj3hplqgsbkym

Not very sure what you are asking?

Stheno

So five days worth of meals would be 125 Euro?

goz83

Marie Many Slumlord wrote: »

Not very sure what you are asking?

I added to the OP to try better explain it as I understand it.

Stheno wrote: »

So five days worth of meals would be 125 Euro?

Possibly, I don't know the cost, but I guess there abouts €100 - €125. However, I know from experience that people regularly spend that and more per week on take-aways, so I don't think the price is outrageous and I imagine it would suit alot of people for various reasons. I have seen similar stuff online for bigger money. That said, the cost is less relevant to the question in the op, which is a delivery and food storage question. Regardless of price, I would personally prefer daily deliveries, like the meals on wheels service.

Alf Veedersane

So your basic question is on the period between delivery and likely consumption.

Depends on what it is and how well it keeps.

Daily would be ideal bit doesn't always suit. There's usually some form of trade-off so it probably depends on the person.

Greenmachine

Not a hope. €125 a week aint cheap. Assuming it is aimed at the office type professional even so. That when people go to the bother of bringing a packed lunch it is usually for financial reasons. If your friend targeted M-F Dinner as the prime Market with Added extras such as breaksfast, and lunch, they might capture a larger market.

Stheno

I could eat out every day for dinner and do breakfast and lunch for 125 for five days as it is.

Or I could cook and do it for 50

I'm not sure the market is there for what your friend is planning.

goz83

Alf Veedersane wrote: »

So your basic question is on the period between delivery and likely consumption.

Depends on what it is and how well it keeps.

Daily would be ideal bit doesn't always suit. There's usually some form of trade-off so it probably depends on the person.

Yes and your comment matches my thoughts exactly. It would be difficult to strike the right balance, because daily deliveries is what some people would prefer and the same thing would not suit many people.

Greenmachine wrote: »

Not a hope. €125 a week aint cheap. Assuming it is aimed at the office type professional even so. That when people go to the bother of bringing a packed lunch it is usually for financial reasons. If your friend targeted M-F Dinner as the prime Market with Added extras such as breaksfast, and lunch, they might capture a larger market.

Without knowing the contents, speculation on the value is just that...speculation. It's also not the main question, which is about the logistics surrounding delivery and storage. I believe the target is the M-F, but I asked about S&S and it was something he was considering.

Stheno wrote: »

I could eat out every day for dinner and do breakfast and lunch for 125 for five days as it is.

Or I could cook and do it for 50

I'm not sure the market is there for what your friend is planning.

We could all manage to eat like a miser for a fiver a day, but this is a pre-planned healthy food menu. The person behind it is a PT & Nutritionist, so I imagine it goes beyond serving porridge for breakfast, sambos for lunch and a happy meal for dinner.

I also didn't post in the Entrepreneurial and Business forum, because I wasn't looking for market advice. This is not my product/service idea. I will likely be building the website for this client, but I am asking here, in the fitness/nutrition section in the hope that folk conscious of and interested in healthy food and fitness might have an opinion on the daily, or twice weekly delivery thing...considering that 100-125 is getting spent on the 3 meals a day.

Thanks

wench

While fresh food daily sounds nice, the logistics of trying to arrange to meet someone everyday to take delivery would be very off putting.
Daily delivery would presumably also greatly increase the cost.

Meals on wheels don't have the same logistical issues, as most recipients would be pretty much housebound and can accept delivery at any time.
Delivering to people heading out to work would result in a couple of very congested time slots at either end of the work day, and limited ability to spread the operation out over the day.

2xj3hplqgsbkym

I think a delivery twice a week is fine.
I don't buy fresh meat, fish , fruit and veg every day, I but them once a week and refrigerate or freeze accordingly. The only things I but daily would be bread or milk.
I think the price is reasonable also considering people pay hundreds of euro for milkshake / bar type diets or to motivation type clinics.

Wood

I wouldn't get involved with it at this stage. It's too late already. Off the top of my head i can think of fighterfood, paleomealdeliveries, colosseum kitchen, lowcalmealsdelivery, Taylormade, Bodychef, cleancut.

There's loads of them out there already with brands, reputation and solid history behind them.

Unless he could do it for half the price there's no way he could compete.

unseenfootage

It may help if you posted a sample menu.


Why would a customer need breakfast included?

I personally don't like the idea. It may have healthy ingredients, but it won't be fresh.

I much prefer the hello fresh model.

goz83

Thanks, the above replies were mostly helpful

Wood wrote: »

I wouldn't get involved with it at this stage. It's too late already. Off the top of my head i can think of fighterfood, paleomealdeliveries, colosseum kitchen, lowcalmealsdelivery, Taylormade, Bodychef, cleancut.

There's loads of them out there already with brands, reputation and solid history behind them.

Unless he could do it for half the price there's no way he could compete.

AFAIK, the client is already in the market, but I don't know many details, as I only had a 5 minute chat about it.

I have personally entered a very saturated market, building websites and offering online food delivery menus for takeaways, so I wouldn't take much heed of the "there's no room left" view, as I am a glass half full thinker and I suspect my client is too.

unseenfootage wrote: »

It may help if you posted a sample menu.


Why would a customer need breakfast included?

I personally don't like the idea. It may have healthy ingredients, but it won't be fresh.

I much prefer the hello fresh model.

I wouldn't be in a position post a sample menu. I am guessing breakfast is included for the same reason as lunch and dinner....not everyoine eats a healthy breakfast...and many skip it completely. Thanks for the input re it not being "fresh". I suppose this would be the case for a meal delivered on Sunday for consumption on Wednesday, or Thursday, which is a good point. But then we buy food, which has been on supermarket shelves for days, or weeks. I'm not familiar with other models. I have only come across one such service I seen on Just-Eat (of all places) where customers could pre-order their weeks food menu and have it delivered. It seemed that the whole lot was delivered in one go. I only need to understand a little about the service in order to put it onto a website for my client.

DuffleBag

We have 2 companies like that in Cork. Bodychef.ie delivers daily to the offices or gym or wherever you are. Likewise Bodyfuelz.ie do the same

http://www.bodyfuelz.ie/

http://www.bodychef.ie

Mellor

unseenfootage wrote: »

It may help if you posted a sample menu.


Why would a customer need breakfast included?

I personally don't like the idea. It may have healthy ingredients, but it won't be fresh.

I much prefer the hello fresh model.

How is the hello fresh model any "fresher". Getting freshly prepared meals delivered 3 days in advance. Or getting a box of ingredients delivered 3 days in advance.

The hello fresh model makes no sense to me. With gym means, I'm paying a premium for somebody to cook my lunches/dinners for a few days for me. It doesn't appeal to me, but I understand where the premium money is going.
With hello fresh, I'm paying a premium and I have to cook the food myself. Why would you not just buy at the shop, or order online yourself.

Mellor

goz83 wrote: »

Yes and your comment matches my thoughts exactly. It would be difficult to strike the right balance, because daily deliveries is what some people would prefer and the same thing would not suit many people.

Daily deliverys would increase the cost significantly.

I will likely be building the website for this client, but I am asking here, in the fitness/nutrition section in the hope that folk conscious of and interested in healthy food and fitness might have an opinion on the daily, or twice weekly delivery thing...considering that 100-125 is getting spent on the 3 meals a day.

Out of curiosity, if you are just building the website, why are you getting bogged down in operational logistics. Surely it's up to the company themselves to daily deliverys is an option, how much it would cost etc.