JNLRs autumn 15

vince

Out soon whos up whos down. Full year for new Red Fm Cork. Anton Savage show also should show some changes.

L1011

If 98fm don't show a recovery (not sure that stopping the rot is enough) I can see sackings and schedule changes aplenty over at the Malt House. Red will be definitely be hoping to cement themselves above 96, good chance they'll get further ahead.

Chip Whitley

What date are they out exactly? TIA

blue4ever

29th @ 5:00pm

L1011

First stations starting to put stuff on Facebook/Twitter now. Ilevel also seems to be updated but I'll let them post themselves!

Everyone is claiming to be up; book on book or year on year used as required. FM104, 2FM, 4FM being the ones I've found so far.#

Foley has fallen further, it seems.

TetraxShard

Breakfast Republic up by almost 80K? :eek:

The timeslot change must be some of that, but not all of it.

Badabing

Pat Kenny on 134,000, Matt Cooper 118,000

L1011

TetraxShard wrote: »

Breakfast Republic up by almost 80K? :eek:

The timeslot change must be some of that, but not all of it.

Huge amount of it, as its reach based. The old slot was crippled by 15mins at the end to try boost Tubridy in the first place, this gives them 75mins more.

If you had a single show that was the entire output, it'd have a great reach figure...

IRE60

all the numbers here

http://www.ilevel.ie/media-blog/

I'd ignore the 2FM figures for comparisons - there is no comparison between 15Q3 and 15Q2 because the slots have radically changed. If they spin that Breakfast is up nearly 100 - they are a joke.

Look at he 2FM tab here

http://www.ilevel.ie/media-blog/radio/jnlr-2015q3-station-programmes

look a the q hour - you'll see exactly how the morning s dong!

iseegirls

Fully Charged on Spin has gone up a good bit. The changes have done them well. I expected it to drop when Ryan & Tracy left.

fred funk }{

Anton down 3k which isn't too bad but I'm surprised he wasn't up.

chilloutrelax

L1011 wrote: »

First stations starting to put stuff on Facebook/Twitter now. Ilevel also seems to be updated but I'll let them post themselves!

Everyone is claiming to be up; book on book or year on year used as required. FM104, 2FM, 4FM being the ones I've found so far.#

Foley has fallen further, it seems.

Looks like foley is down 4,000 year on year to 37,000 listeners, with Spin on 45k and 104 on 86k decisions need to be made, they seem to be holding 98fm back at his stage.

Any news on Dara Quitly's show on 98fm, it's not even on the top 30 for Dublin…

soc160

iseegirls wrote: »

Fully Charged on Spin has gone up a good bit. The changes have done them well. I expected it to drop when Ryan & Tracy left.

They're up 3k year on year and 2k since the last book if I'm correct reading those figures, wouldn't consider that a great leap in figures.

As a whole though credit to spin, they where and probably still are in parts seen as a nonsense station but they are the second best music station in Dublin, they probably maxed out their potential audience a year ago but have changed programming a bit and are still going strong.

They also serve an important purpose of attracting young listeners to the radio which other stations are failing to do. I wonder if priorities should switch from 98 to Spin, the money 98 spend on advertising is huge in comparison to others it seems.

chilloutrelax

soc160 wrote: »

They're up 3k year on year and 2k since the last book if I'm correct reading those figures, wouldn't consider that a great leap in figures.

As a whole though credit to spin, they where and probably still are in parts seen as a nonsense station but they are the second best music station in Dublin, they probably maxed out their potential audience a year ago but have changed programming a bit and are still going strong.

They also serve an important purpose of attracting young listeners to the radio which other stations are failing to do. I wonder if priorities should switch from 98 to Spin, the money 98 spend on advertising is huge in comparison to others it seems.

I agree with your assessment. It is evident now that 98fm cannot make gains no matter what they try or invest in marketing. The 98fm brand has been utterly destroyed and is a still a total mess, its like Dublin's 2fm (when 2fm was more of a mess) with an incoherent blend of shows and market positioning. Its like a blend of Spin/104/Q102 and a little of the old 98fm - i.e. a mess. Divert all resources to Spin would be a logical move.

Csalem

So glad I came across this thread as I forgot JNLR day was upon us. Must set aside an hour or two now to go through all the figures on ilevel.

Bulbous Salutation

fred funk }{ wrote: »

Anton down 3k which isn't too bad but I'm surprised he wasn't up.

That's unusual. I'm not a big fan of lifestyle radio as a rule, but the few times I've heard his show I've found it miles ahead of the sort of stuff D'Arcy and Foley are pumping out. Excellent taste in music as well.

IRE60

chilloutrelax wrote: »

I agree with your assessment. It is evident now that 98fm cannot make gains no matter what they try or invest in marketing. The 98fm brand has been utterly destroyed and is a still a total mess, its like Dublin's 2fm (when 2fm was more of a mess) with an incoherent blend of shows and market positioning. Its like a blend of Spin/104/Q102 and a little of the old 98fm - i.e. a mess. Divert all resources to Spin would be a logical move.

This shows the q.hour in Dublin - you can figure out the programming.



This shows the programming in blocks - taking the audience reach and spreading it across the programme block:

wnolan1992

Should NewsTalk be worried I wonder...

Breakfast up a further 5k (fair play, well deserved IMO), PK only holding his 134k which is down 9k year on year, Lunchtime down 1k, OTB down 6k, Moncrieff up 1k and the Hooky Monster up 5k.

They're doing pretty well during Drivetime (morning and evening), but I'd be worried that the shine has gone off the PK move and it'll end up being a damp squib.


Over at Today FM, really happy to see D&D and Louise Duffy gaining. I always liked Louise, and think she's done a great job since taking over Tony's slot. Her and Ann are a great team IMO, and I'm happy they're getting rewarded.

Not overly surprised Anton is down. I wouldn't be too worried about him unless his figures start to dip below the ~185k mark. Need to clear out the D'Arcy die-hards so he can begin to cement his own audience.



Speaking of D'Arcy, up 9k book on book and up 1k year on year. Fair dues to him. Personally, I think the show is very poor, but listenership talks, so I wish him continued success.

Chip Whitley

Can someone with a better understanding of the figures tell me exactly how well Dermot & Dave and Louise Duffy have done compared to the last book?

Even if it's only a small gain, I'm pleased for them, really enjoy both shows.

vince

Has anyone got the pj verses niel red fm figures so much spin out there.

IRE60

vince wrote: »

Has anyone got the pj verses niel red fm figures so much spin out there.

http://www.ilevel.ie/media-blog/radio/jnlr-2015q3-cork-listenership

If that's not what you are looking for - just shout

L1011

vince wrote: »

Has anyone got the pj verses niel red fm figures so much spin out there.

PJs ahead by 7k at the moment.

vince

Great graph thanks. Just to point out you have izzys red hits instead of ken tobin on 96fm and agian izzys red hits on redfm. Its actually phillips burke slot.

StaticNoise

chilloutrelax wrote: »

Any news on Dara Quitly's show on 98fm, it's not even on the top 30 for Dublin…

I don't expect it to reach the top 30, to be honest. It's a very poor show.
From a listener point of view, there is nothing that is enticing about it. It's trying to pitch for a teenage audience and trying to be quirky.

From a professional point of view, I don't like his style of presenting. He speaks nasally, with awful diction, and his popping on the mic is awful to listen to.





I think that 98FM thought the signing of Adrian and Jeremy, and Foley, the addition of Quilty, and their overall output would push them to the top- but it doesn't seem to be working. Spin, on the other hand, have remained consistent, despite being the 'Youth' station.

wnolan1992

StaticNoise wrote: »

I think that 98FM thought the signing of Adrian and Jeremy, and Foley, the addition of Quilty, and their overall output would push them to the top- but it doesn't seem to be working. Spin, on the other hand, have remained consistent, despite being the 'Youth' station.

It's almost as if Spin (both stations) know their audience and cater to it excellently, and this shockingly seems to be resonating with the audience.

chilloutrelax

StaticNoise wrote: »

I don't expect it to reach the top 30, to be honest. It's a very poor show.
From a listener point of view, there is nothing that is enticing about it. It's trying to pitch for a teenage audience and trying to be quirky.

From a professional point of view, I don't like his style of presenting. He speaks nasally, with awful diction, and his popping on the mic is awful to listen to.





I think that 98FM thought the signing of Adrian and Jeremy, and Foley, the addition of Quilty, and their overall output would push them to the top- but it doesn't seem to be working. Spin, on the other hand, have remained consistent, despite being the 'Youth' station.

I agree with your analysis re quilty, it's a spin type show on 98fm. What is 98fm's target audience these days? The decision making in 98fm regarding shows and presenters for the past number of years had been utterly incoherent and lacks any consistency. The 98 problem is a management problem, it's not the presenters fault.

soc160

There is consistency in matching Foley with Quilty, similar styles of broadcasting, I wouldn't judge his personality or style on air, one criticism is too many links when people probably just want music, seen the quarterly figures there and its struggling hour to hour for him.


Overall though the sore thumb is dublin talks wedged into a music station, while Barry Dunne is as consistent as ever and just delivers music with a short link every few songs and a station promotion too.

Problem for 98 is, switching to a music based station rather than personality is exactly what 104 and spin seem to be. No coincidence that Steve K and the 10-3 show on 104 do so well. Simple music based programming. If 98 do that, what's the incentive for someone to switch over when they have reliable programming elsewhere. Having said that I do like 98s variety of music.

bbability

Its obvious 98fm have issues. The little brother next door has eaten his veggies, knuckled down and outgrown his big brother in more ways than one. I've spoken to ex 98fm listeners (who now listen to 4fm or Nova) and they are as confused as the rest of us. Is it a talk station or a music station? The mid morning talk show is a farce. Its throwing people off. Its not working. The breakfast show isn't working. So how are they expected to keep listeners throughout the day when first two shows aren't making the cut? I know some people say its not the presenters fault but sometimes a station as old as the introduction of independent radio doesn't fall off the radar the way 98fm has. So its time they took a good look from the grass roots up, looked at what their little brother (Spin) is doing so well (providing and maintaining their market share at their target audience). Its a Dublin Radio station crying out for a touch of Dublin to be injected back into it starting with a 98fm Breakfast show like the old days. Barry Dunne from 10 and Nails Mahony from 2pm.

Trick of the Tail

As a heritage Dublin station, I'd suggest a return to the original Classic Hits format.

Losty Dublin

Trick of the Tail wrote: »

As a heritage Dublin station, I'd suggest a return to the original Classic Hits format.

Can they get away with this as late in the day? Stick on Sunshine and it's almost a facsimile of the early 90's Classic Hits 98FM, laced with easy listening and pseudo country music. Nova has the soft Dad Rock content while 4FM is akin to the late 90's/early 00's version of the station that moved away from the gentle oldies towards a more upbeat and contemporary from it's old guise, something that still worked well for them.

To go back to the Classic Hits roots means risking losing it's current figures and challenging no less than three other stations who are growing figures. The saving grace here is that Brannigan's stations haven't yet got the brand value that 98 has and that the agencies seem to trust 98, even though the listeners don't seem to. Can you see them ditch yet more management to try this? I can't but something has to change.

Csalem

I am not a listener of 98FM (Radio 1 and Newstalk for me) but where do posters think it all went wrong for 98FM? It was once more popular than FM104 but now the reverse is true.
Is it possible that the introduction of Spin 103.8 split the audience and that part of the 98FM audience just moved sideways to Spin?

soc160

Csalem wrote: »

I am not a listener of 98FM (Radio 1 and Newstalk for me) but where do posters think it all went wrong for 98FM? It was once more popular than FM104 but now the reverse is true.
Is it possible that the introduction of Spin 103.8 split the audience and that part of the 98FM audience just moved sideways to Spin?

Well, the figures started on a slow decline around the time Dermot and Dave left breakfast for drive. The next show seemed to lose a good few listeners and they let standards slip across the board.

I'd point back to when they rebranded ad dublins 98, with that purple logo and changed the whole idea of the station, then they rebranded a few years later back to 98fm with the "now is good" tag, then for a while they where between that old tag and nothing really, they had weird logos and promotions for new shows like ray Foley and dublin talks.


What they have now in terms of logo and identity is a steady ground, but it looks likely they need a a schedule change, it's a music station, play music and see what that does.

But the point about spin is valid, they have taken a lot of listeners from 98 it seems, or at least the new listeners have gone there and 98s have moved elsewhere due to persistent changes over 6 years.

RadioAnalyst

I'm very late with my JNLR summary this time around. The bright lights of London take up a lot of my time but not enough to keep me away from my quarterly JNLR binge. As always, the iLevel graphs and the work done there far exceeds anything I could ever do and as always Conor deserves great credit. Here are my views divided as always into good book/bad book and focussed on Dublin although my first few notes are national.

The 2FM cycle continues. They are continuing to have a pretty bad time in Dublin, slipping in share this time to a mere 4.1% which doesn't compare well to their national share which is the best part of 7% although it too has declined. It does seem though that RTE have decided to be patient with Dan Healy and have given him clearance to create whatever station he wants. Only time will tell how that works out. In Dublin, Today FM has been overtaken by Q102 in this book which surprised me but Q's figures, more than anyone elses, seem to vary quite a bit from book to book never mind year to year. In terms of National Station performance in Dublin, only RTE Radio 1 and Newstalk are consistent performers. Even the multi-city 4FM has always struggled in the capital.

Back to Q102 though and it is definitely a good book for them. 6.1% is a decent share for the format and leaves them only 0.1% behind 98FM. Their audience is notoriously soft though so retention will continue to be a problem. Their Macken House stablemates FM104 have another solid book and continue to maintain a very healthy 11% share and have put some decent space between themselves and nearest rivals Newstalk. What FM104 do is not rocket science and it is perhaps that lack of rocket science which works for them.

Good day too for the residents of Castleforbes Road, well 2 of them anyway. With their new(ish) Easy Listening format, Sunshine 106.8 have now managed to get themselves to a very impressive 4.4% market share. It justifies their decision to pitch the format change to the BAI (although you would have to sympathise with fans of country music) and they are now becoming a credible choice for agencies which I never would have seen coming only 2 years ago. Good book to for Nova which, after a couple of books of slippage have turned it around and added another chunk of share to get up to 3.8%. Not so good though for 4FM who lost share everywhere, even in their traditional Cork heartland. I've said it before, box the whole thing up and bring it to Cork city.

Lots written here already about the fortunes of 98FM. I took a look back through some statistics over the last few days and the drop off in ratings for 98 has been dramatic on 2 occasions now. They managed to get themselves ahead of 104 again only 4 years ago and yet now have only about 60% of that share. This book won't provide them with much comfort although now that they have made their changes, I would firmly believe that they stick with them for another 18 months at least to allow the culture to bed in.

Pretty consistent again for the other players like Radio 1, Lyric and Spin who always perform well. I might as well cut and paste previous analysis pieces about TXFM and before them Phantom. Against all odds, they have managed yet again to drop more than 30% of their audience in less than a year and their 6 month trend is worse still. Went out of my way to have a listen to them on TuneIn over the last few days and they seem to have a different but equally undefined format. Self-inflicted wounds again.

Here in the UK, we've had the latest RAJAR data showing that more than 89% of people are still listening to radio (it's 83% in Ireland) and that's not to say we don't have terrible radio stations here too. In much the same way as RTE Radio is a bohemoth here, BBC Radio 1, 2 & 4 have a similar effect in London. There is lots of promotion for the all new Radio X, every tube station has "Moyles is back" posters and so far at least, it seems to be working for them. Needs to as well, the rebrand and the salaries must be costing Global a fortune.

As always, any questions or queries go for it.

RadioAnalyst

bbability

Looks like RTE got a nice wrap with a ruler over the knuckles by the JNLR people after a complaint by CEO of Today FM. And rightly so. For some reason the article won't copy and paste for me but its in the Irish Independent Business Section

flangemeistro

bbability wrote: »

Looks like RTE got a nice wrap with a ruler over the knuckles by the JNLR people after a complaint by CEO of Today FM. And rightly so. For some reason the article won't copy and paste for me but its in the Irish Independent Business Section

Dan Healy is nearly as big an embarrassment as breakfast Republic.http://m.independent.ie/business/media/rte-rapped-for-outrageous-2fm-jnlr-claims-34158850.html

soc160

Those figures for TXFM are embarrassing. They are being run on a skeleton staff and there doesn't seem to be any attempt to make the station better. They license should go somewhere else, someone independent preferably, that way the incentive is there to make money, either that or remodel the license for a different remit.