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Insurance Website Review

  • 25-08-2015 9:28am
    #1
    NorthDublin1
    Registered Users, Registered Users 2 Posts: 37 ✭


    Hi all,

    We have updated our website CompareInsuranceIreland.ie

    Let me know what you think of the look and feel of the website.

    Regards
    P


Comments

  • #2
    Squeeonline
    Registered Users, Registered Users 2 Posts: 2,570 ✭✭✭Squeeonline


    Couldnt connect to the website, and had to edit it to use www.

    Cliched overused stock images that dont create a personal brand touch.

    I like the simple colour scheme, 50 shades of grey and splash of red.

    Looks like you're just embedding the search options from real insurance providers. Are there actually multiple providers compared for individual products?

    "Homepage" in menu bar is a little 1997. "Home" is sufficient, even though there's not much point in returning to the front page as there's nothing there that's not in the menu.

    Random capital letters in the homepage paragraph "Review competitive insurance prices at comprehensive cover levels to suit you. Whether it’s Home, Car, Pet, Gadget, Van, Motor Breakdown, Bicycle, Holiday or Wedding cover, you can find it here!"


  • #3
    tricky D
    Closed Accounts Posts: 9,700 ✭✭✭tricky D


    Some of the grey text on grey background has poor contrast making it hard to read.

    The links to the insurance type pages has poor hooks with just the insurance type where a problem, solution, call to action format would suit.

    The insurance type pages go straight to forms which is a bit too quick to the sell without giving reasons why users should want to proceed.

    The forms are also quite long. While a lot of info is required it would be better to break the forms down into a number of stages so that the perceived form length is shorter.

    Some of the iframes with embedded forms are badly sized with ugly scroll bars. I'd look for a non-iframe way of handling the forms.

    Plenty of scope for upping your SEO game and Social signals integration (G+, Google My Business).

    More trust related content could be provided: more about who you are, email address, feedback from happy customers...

    There's also an inconsistency between your listed addresses on your Social Media. FB and website has Santry, yet G+ has Blackrock. What's going on there?


  • #4
    NorthDublin1
    Registered Users, Registered Users 2 Posts: 37 ✭NorthDublin1


    NorthDublin1 wrote: »
    Hi all,

    We have updated our website CompareInsuranceIreland.ie

    Let me know what you think of the look and feel of the website.

    Regards
    P

    Thank you for all your comments.


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