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I wonder what markets?

  • 09-02-2015 8:07pm
    Registered Users Posts: 10,606 ✭✭✭✭okidoki987

    Boyles had an ad up on their website today.
    "We beat the Premier League and Champions League prices of 20 leading bookmakers on Oddschecker last year".

    Source Oddschecker From August to December 2014.

    When you clicked on the ad, no details of any of the markets appeared.
    According to the Oddschecker website, there are 25 bookies on the site and that includes 3 Betting Exchanges so are they saying they beat every other bookie bar 1 over 5 months?
    When I have looked at Boyles prices in the past, they have never been top price on any market or team W/D/W markets so wondering does anybody know what market(s) they might be talking about in the ad?


  • Registered Users Posts: 4,818 ✭✭✭Bateman

    They're a shambles, I wouldn't pay a blind bit of attention to some of the nonsense their PR people spout.

  • Closed Accounts Posts: 9,586 ✭✭✭ Vivaan Substantial Gelatin

    One for the Advertising Standards Authorities perhaps...
    Very hard to call due to high frequency fluctuations.

  • Registered Users Posts: 10,606 ✭✭✭✭okidoki987

    As far as I can see they never "beat" the top 20 other bookies?
    Even looking at minor markets, they are never top in any of them so I still can't figure out where they are top unless I'm missing something?
    Might send them a mail.

  • Registered Users Posts: 38,792 ✭✭✭✭Mellor

    I assume that they beat each individual bookie, at some point over the course of the year. Which is meaningless.
    They say nothing about constancy or yearly average.