DOE Road Safety "Classroom"

Gannicus

I was the facebook page for Adrian Kennedy & Jeremy Dixon and they have the below video put up on their page. It's the new Speeding Ad from the DOE in Northern Ireland. Apparently its been pulled from being showed before the 9pm watershed because of complaints.

Does anyone think its over the top or these are the ads we need to make people think before speeding or driving recklessly.

https://www.youtube.com/watch?v=MD8BkIgp9Fo

m5ex9oqjawdg2i

There has been a few TV comercials which have done a decent enough job of depicting what an accident is like. It's still TV though.

All road users should understand what a real accident is like, and I believe a good way of getting through to some people, is showing them an actual accident. What happens when you step out in front of a bus, or run a red light on your motorbike, or weave in and out of traffic on your bicycle, or are not paying attention while in your car.

It should be a part of the theory test. A video of real accidents.

Alf. A. Male

I find those Northern Irish road safety ads to be quite affecting, disturbing almost. Maybe that's a good thing, it might get through to the hard of understanding drivers who need to hear the message most. I think complaining about them is pointless, deadly incidents do occur and turning a blind eye to them would be irresponsible of the DOE.

finnharpsboy

Speed is this generations drink driving

Gannicus

finnharpsboy wrote: »

Speed is this generations drink driving

I totally agree. €80 fine and 2 penalty points is not enough. I think the fine should be graded on how far over the limit you are going with a minimum fine of €150

eg:

1kph - 10kph is €150 (3 penalty points)
11kph - 20kph is €200 (4 penalty points)
21kph - 30kph is €250 (5 penalty points)

km991148

Gannicus wrote: »

I totally agree. €80 fine and 2 penalty points is not enough. I think the fine should be graded on how far over the limit you are going with a minimum fine of €150

eg:

1kph - 10kph is €150 (3 penalty points)
11kph - 20kph is €200 (4 penalty points)
21kph - 30kph is €250 (5 penalty points)

Depends where and when.. i.e for 21-30 over the limit in a 50 or 80 (especially 71-80 in a 50) should attract a way higher penalty as this is wreckless whereas 141-150 on a motorway can be fine (or at least not as dangerous) in certain circumstances..

its all relative innit..

anyway.. am sure this has been spoken about many times.. to answer op.. no the ad is not ott..

wazky

Gannicus wrote: »

I totally agree. €80 fine and 2 penalty points is not enough. I think the fine should be graded on how far over the limit you are going with a minimum fine of €150

eg:

1kph - 10kph is €150 (3 penalty points)
11kph - 20kph is €200 (4 penalty points)
21kph - 30kph is €250 (5 penalty points)

Or how about they actually set up the cameras in dangerous areas as opposed to the current system where they set up just after a sign that slows traffic and trys to catch drivers who don't slow down quick enough.

Gannicus

wazky wrote: »

Or how about they actually set up the cameras in dangerous areas as opposed to the current system where they set up just after a sign that slows traffic and trys to catch drivers who don't slow down quick enough.

I agree they should put a lot more speed cameras on the roads around here. But on the likes of the M1 where the are quite a few Northern regs hairing up and down at 140kph during heavy traffic we need Gards to stop them and either take the car until the fine is paid or bring them to an ATM.

wazky

Gannicus wrote: »

I agree they should put a lot more speed cameras on the roads around here. But on the likes of the M1 where the are quite a few Northern regs hairing up and down at 140kph during heavy traffic.

Everyone who lives or drives in my area know where the vans will be set up if they are out, it's usually only visitors etc who will be caught out.

My name is URL

The older ads are better. That new one is just comically overdone.

Your man seems to be laughing like a demented person as the car is rolling over the kids too - http://i.imgur.com/ApwfPh4.jpg

Tangatagamadda Chaddabinga Bonga Bungo

finnharpsboy wrote: »

Speed is this generations drink driving

That's a good ad with a message that can get through to people.

The ad in the op is far fetched which means it can lose credibility and therefore the message may be lost.

Like the ad on TV here a few years ago where the car speeds out of control and flips into a couple crushing the boyfriend into the wall while he's then trapped against her screaming. It just didn't seem realistic.

Its good to have powerful persuasive ads that show what can happen in real life. There's no need to dramatise an already dramatic message.

smellmepower

''Shame on you'' bit at the end is good,rest of the ad is a bit overly dramatic.NI are always making these type of ads though ,going back to the 'cats in the cradle' police confidential ad in the 80's.

Dravokivich

finnharpsboy wrote: »

Speed is this generations drink driving

What stands out about this, is that both drivers are responsible for the outcome.

SeanW

Gannicus wrote: »

I totally agree. €80 fine and 2 penalty points is not enough. I think the fine should be graded on how far over the limit you are going with a minimum fine of €150

eg:

1kph - 10kph is €150 (3 penalty points)
11kph - 20kph is €200 (4 penalty points)
21kph - 30kph is €250 (5 penalty points)

So you would fine someone €200 and 5 pp for going 41kph down this grade separated dual carriageway?

Dravokivich

SeanW wrote: »

So you would fine someone €200 and 5 pp for going 41kph down this grade separated dual carriageway?

The reason why it's lower there is for trucks and you need to keep traffic close to the same speed.

Gannicus

SeanW wrote: »

So you would fine someone €200 and 5 pp for going 41kph down this grade separated dual carriageway?

yeah €200 and 4 pp.

The Malahide road is a busy road with a lot of traffic lights and I regularly see people going 80+ kph on that road at all hours of the day or night and its betweeen a 50kph-60kph. So yeah. The only deterrents are garda/camera presence and hefty penalties

guttenberg

Horrible ad. If your put the volume up you'll notice the lovely sound effect of the kids being splattered. The children involved weren't made aware of what the filming was for, can you imagine being one of these kids and catching this on tv? speeding isn't even the biggest killer on NI's roads.

Gannicus

guttenberg wrote: »

Horrible ad. If your put the volume up you'll notice the lovely sound effect of the kids being splattered. The children involved weren't made aware of what the filming was for, can you imagine being one of these kids and catching this on tv? speeding isn't even the biggest killer on NI's roads.

I'm not familiar with NI road stats but this side of the border, as one poster has already said "speeding is this generations drink driving", a statement I completely agree with.

Kirby

Dravokivich wrote: »

What stands out about this, is that both drivers are responsible for the outcome.

That's what stands out? If thats what you took from that ad than it hasn't done its job. Or you weren't paying attention. The message is that speed kills....not mistakes.

The guy with the kid is responsible for the crash. But the guy speeding down the road is responsible for killing a person.

If your man was going slower, then the man the kid who pulled out would be alive. It's that simple. If you make mistakes at low speeds, you dent your car. Make them at high speeds and you kill yourself, or somebody else.

I've tried to explain this multiple times to my speedy gonzalez family members but they just scoff and claim they are "excellent drivers". If you drive fast, you are counting on luck to get you to your destination alive. We have a truly awful attitude to sensible driving in this country.

ComputerKing

That as was posted on reddit last night although it got to the front page many people don't think its effective. The first think is that its a whole class that gets killed and people think this is too far fetched even though its supposed to represent a full class of children dying in Northern Ireland which has quite a small population so this is a large number.
However compared to other ads the DOE has put out such as the two people on the wall getting crashed into or the boy playing soccer in his garden killed by the drunk driver I don't feel that its as effective.

ComputerKing

guttenberg wrote: »

Horrible ad. If your put the volume up you'll notice the lovely sound effect of the kids being splattered. The children involved weren't made aware of what the filming was for, can you imagine being one of these kids and catching this on tv? speeding isn't even the biggest killer on NI's roads.

I saw that about the children and their parents not being made aware of the horrific nature of the ad but I'd say they had to have been told what it was for to sum degree so its not like they went off and did the filming and didn't even ask what the ad was for.

The Backwards Man

I'm the greatest driver on the road ever and have never made a mistake and the rules of the road don't apply to me because I'm so amazing. This ad is stupid. Keep the stupid people off the road and leave the driving to us superhuman people who can handle anything.

Great drivers never kill or be killed.

Chairman Meow

These ads can actually be hilarious in an over the top kinda way. A classroom of kids being wiped out by a flying car is like something out of a really bad taste "dead baby" joke or something. Im expecting the next ad to have a bus full of special needs kids being driven by an elderly Nun with one day left until retirement on their way to a petting zoo to get obliterated by a drunken paedophile Nazi in a Subaru Impreza doing 500KPH in a 20kph zone

Gannicus

Chairman Meow wrote: »

These ads can actually be hilarious in an over the top kinda way. A classroom of kids being wiped out by a flying car is like something out of a really bad taste "dead baby" joke or something. Im expecting the next ad to have a bus full of special needs kids being driven by an elderly Nun with one day left until retirement on their way to a petting zoo to get obliterated by a drunken paedophile Nazi in a Subaru Impreza doing 500KPH in a 20kph zone

Dude I think you may wanna schedule an MRI.......

Hogzy

Probably the most effective ad I have ever watched.

https://www.youtube.com/watch?v=h-8PBx7isoM

desultory

Great, another song being ruined by being associated with killing people in a car crash. I could deal with Samantha Mumba, really, but Guns N' Roses?

Dravokivich

Kirby wrote: »

[I]That's [/I]what stands out? If thats what you took from that ad than it hasn't done its job. Or you weren't paying attention. The message is that speed kills....not mistakes.

The guy with the kid is responsible for the crash. But the guy speeding down the road is responsible for killing a person.

If your man was going slower, then the man the kid who pulled out would be alive. It's that simple. If you make mistakes at low speeds, you dent your car. Make them at high speeds and you kill yourself, or somebody else.

I've tried to explain this multiple times to my speedy gonzalez family members but they just scoff and claim they are "excellent drivers". If you drive fast, you are counting on luck to get you to your destination alive. We have a truly awful attitude to sensible driving in this country.

Yes it is, because in all the other clips we see on tv here there is only ever 1 culprit. There's 2 issues being addressed in that clip.

Right of Way.
Speeding.

The father even admits this in his first line. That's way it stands out. These video's usually just focus on 1 driver. There's more than 1 reason why accidents happen on roads and it's not just speed. Which this video addresses.

guttenberg

Gannicus wrote: »

I'm not familiar with NI road stats but this side of the border, as one poster has already said "speeding is this generations drink driving", a statement I completely agree with.

Even the RSA's own stats highlight that speed isn't the biggest problems on Irish Roads.
http://www.rsa.ie/Documents/Road%20Safety/Crash%20Stats/Provisional%20Review%20of%20Road%20Crash%202013.pdf

Of all fatalities and serious injuries recorded between 1997 and 2011, speed was a contributory factor in 22% of fatalities and in 19% of serious injuries.
The most recent RSA Free-Speed Surveys (an observational survey) indicates that speeding rates on rural roads, where most accidents occur, declined from a high of 22% in 2009, to 15.7% in 2011, but increased to 19.8% in 2012.

Driver training is woefully below standard, check out the megathreads on the Motors Forum regarding how to use a roundabout for example!

SeanW

Dravokivich wrote: »

The reason why it's lower there is for trucks and you need to keep traffic close to the same speed.

I've always had a serious issue with that limit. The dual carriageway forks in two just beyond that snap, and yes there have been problems with trucks going onto the motorway (sharp turns) jack-knifing, hence the need to keep trucks to 30 kph at that point.

Problem is someone comes to that junction in a car at 10PM, going "straight through" continuing on the N3 and has to adhere to the same limit ... makes no sense whatsoever.

Gannicus wrote: »

yeah €200 and 4 pp.

I just wonder why you're so concerned about what is 99.99999% of the time, victimless crime. Like someone taking the above road at a speed well above the "trucks making a turn" limit.

The only deterrents are garda/camera presence and hefty penalties

Another deterrent might be speed limits that make sense, wonder why you never thought of that?

Gannicus

SeanW wrote: »

Another deterrent might be speed limits that make sense, wonder why you never thought of that?

I know the speed limits on a lot of roads are inappropriate for that road but that doesn't excuse the breaking of it. I would love to see the local authorities who set the speed limits on their roads re-evaluate them but how likely is that to happen.

not1but4

Why have they stopped showing these ads on Irish TV? As they used to with the PSNI uniform switched for a Garda one and plates changed from NI to RoI.

Ice Storm

I think this ad is too over the top to be believable or effective. I think the "Shame on You" at the end is annoyingly patronising.

And that is an woeful version of Sweet Child of Mine.

darkpagandeath

Perhaps we should have pedestrian safety adverts, Reminding people how to act and negotiate an area that contains large moving metal machines. That due to the laws of physics cannot come to a stop instantly.

Cienciano

Chairman Meow wrote: »

These ads can actually be hilarious in an over the top kinda way. A classroom of kids being wiped out by a flying car is like something out of a really bad taste "dead baby" joke or something. Im expecting the next ad to have a bus full of special needs kids being driven by an elderly Nun with one day left until retirement on their way to a petting zoo to get obliterated by a drunken paedophile Nazi in a Subaru Impreza doing 500KPH in a 20kph zone

I have to agree. It's so over the top it actually made me laugh.
The irish road safety ads have been getting worse and worse. The next one will have a car crashing and flying over the cusack stand in croker on all ireland final day and killing everyone in the crowd.

ComputerKing

Cienciano wrote: »

I have to agree. It's so over the top it actually made me laugh.
The irish road safety ads have been getting worse and worse. The next one will have a car crashing and flying over the cusack stand in croker on all ireland final day and killing everyone in the crowd.

That could be an extremely effective ad if it was a statistic. But not having a car flying in but having the two finalists coming out and playing to an empty stand similar to the drink driving as in Kilkee for the number of people saved.

Gannicus

darkpagandeath wrote: »

Perhaps we should have pedestrian safety adverts, Reminding people how to act and negotiate an area that contains large moving metal machines. That due to the laws of physics cannot come to a stop instantly.

I agree. I definitely think there should be more accountability on the cyclist and pedestrian end of the scope too.

If you stand at the top of O'Connell where the Ambassador is and the junction for Parnell Street is at the Centra/Londis you'll see some amount of morons running across when the buses and car are pulling off or taking that left turn towards Summerhill.

darkpagandeath

Gannicus wrote: »

I agree. I definitely think there should be more accountability on the cyclist and pedestrian end of the scope too.

If you stand at the top of O'Connell where the Ambassador is and the junction for Parnell Street is at the Centra/Londis you'll see some amount of morons running across when the buses and car are pulling off or taking that left turn towards Summerhill.

Aye Dublin city can be pretty bad for that. And looking at that Ad all it says to me is Shame on your for hyperbole, Class room of children killed over a period of time does not = what happened in the ad.

Gannicus

darkpagandeath wrote: »

Aye Dublin city can be pretty bad for that. And looking at that Ad all it says to me is Shame on your for hyperbole, Class room of children killed over a period of time does not = what happened in the ad.

But if you or I hit them with our car or motorbike etc. We are held accountable (by us I mean our insurance companies) but the person who ran into the road against his or her light is not accountable

I know what you mean but I can guarantee that if you showed an add where 15 kids were killed in 15 different accidents the public outcry would be even more
immense up north.

To be honest I think the adverts have very little if any effect at all on the vast majority of road users. But in saying that if even one person is changed as a result of seeing one of these type of ads then its the another life or 2 saved.

So some battles may be won on an individual basis but there's a long way to go to win the war.

Tony EH

My only issue with these sort of ads are the piss poor cover versions of popular songs.

But, yes we need more ads like this.

whiskeyman

Just have the marching season all year round, and have no limits to the amount of marches.

That should reduce speed on the roads in NI greatly...