Kelloggs Special K marketed as a diet food.

smcgiff

How in god's name do they get away with it?

It's twice the price of normal Cornflakes with twice the sugar.

So, they get a good looking, slim, girl dressed in red and she is shown enjoying a bowl of Special K. It's like as if sex sells... oh

conzy

But it so low in fat

stefanovich

That girl eats Special K in moderation. You'd be *mad* to eat it daily. Tastes nice though.

Nino Brown

Can't blame Kelloggs, if I could make money from idiots I'd be all over it!

lilymc

The people that eat such 'diet food' thinking it is good for you are the same ones that are paying for online personal trainers. If you do a bit of simple research yourself, then read food packaging you'll find out easily what is good for you and what isn't.

So many people are sucked in by fads and advertising nowadays it scares me.

ahnowbrowncow

I'm always disappointed there's no strawberries in the box.

smcgiff

Nino Brown wrote: »

Can't blame Kelloggs, if I could make money from idiots I'd be all over it!

I was in the breakfast section today and a well dressed and healthy looking man bought it.

Was just surprised.

smcgiff

ahnowbrowncow wrote: »

I'm always disappointed there's no strawberries in the box.

So you buy it :eek::o;)

Nino Brown

smcgiff wrote: »

I was in the breakfast section today and a well dressed and healthy looking man bought it.

Was just surprised.

Maybe he likes it, I love the red berry one. But I don't eat it to lose weight, all the information people need to see it's not suitable for losing weight is wrote right there on the box, but it is delicious.
Some people are so gullible when it comes to dieting. They don't realize a bag of sugar has zero % fat, and ANYTHING will help you to lose weight as part of a calorie controlled diet.

MadYaker

Obviously the nutritional info on the box doesn't include all the fat from the milk that people drown it in, somehow id say a lot of people don't realise this.

Nino Brown

MadYaker wrote: »

Obviously the nutritional info on the box doesn't include all the fat from the milk that people drown it in, somehow id say a lot of people don't realise this.

I think it might actually tell you the info, if you add a certain of volume of milk, as well as the dry nutritional info.

Nino Brown

Eutow

It gives you info but for a very small unrealistic amount (30G). Nobody ever has 30grams of cereal, it would be more like 80 Grams - 100Grams. People eating this thinking it will help them lose weight probably think the same thing will happen if they drink Diet Coke instead of regular Coke.

smcgiff

Nino Brown wrote: »

http://www.specialk.com/en_us/products/cold-cereals/original.html

Looks like there are different versions.

The one I saw today had 18g of sugar per 100g.

silverharp

anyone try their new low fat porridge? :rolleyes:

Sir Digby Chicken Caesar

special k is freaking delicious. when I'm down to near enough my goal weight I'm buying a box and pigging the **** out. then it's on to the cheerios, START and maybe golden grahams if I can find them.

nutrition, who needs it.

smcgiff

Sir Digby Chicken Caesar wrote: »

special k is freaking delicious.

Really, never ate them. Still can't see myself buying them at that price.

Sir Digby Chicken Caesar

smcgiff wrote: »

Really, never ate them. Still can't see myself buying them at that price.

oh yeah they're not cheap at all. i don't even know if they're that nice, they're just so full of sugar and it's been years since I had any so in my head i've built them up

im glad my legs are numb from the walk I'm recently back in from or i'm pretty sure i'd be on the way to tesco now to pick up a box and a 2ltr bottle of avonmore.

efb

Yuck! Weetabix ftw

oscar_mike

yep.... same for the whole low-fat industry

goz83

I always use Special K vs Cornflakes as an example of how easily fooled people are when it comes to marketing/dieting.

rubadub

Eutow wrote: »

It gives you info but for a very small unrealistic amount (30G). Nobody ever has 30grams of cereal, it would be more like 80 Grams - 100Grams.

+1, they could put a photo of a bowl on the pack, with some other item to give an idea of scale.

The photo posted looks like a US packet, recipes can vary a lot.

On the left is a typical quoted size on the side of muesli packets. The right is what people would typically pour out



typical on the front of a packet




If using a photo I would like to see them legally obliged to use the quoted portion size

http://www.specialk.ie/en_ie/products/whole-grain-cereals/original.html

Original version in ireland is 17% sugar, a small amount of this will be naturally occurring sugar.

doctorwhogirl

Jes, do you know Rubadub I never considered the photo on the box and how misleading it is. You could do them for false advertising. I'll never forget how heartbroken I was the first time I measured out 30g of cereal. I always measured it (when I used to eat it) but sure it was like 30g in the bowl, 30g in my hand to nibble on as I pour it out.

That's why I have eggs now...can't really be nibbling on raw egg...

Alf Veedersane

Sir Digby Chicken Caesar wrote: »

special k is freaking delicious. when I'm down to near enough my goal weight I'm buying a box and pigging the **** out. then it's on to the cheerios, START and maybe golden grahams if I can find them.

nutrition, who needs it.

You must have been bad in a past life to have been given dead taste buds. I could sprinke sugar on flakes of cardboard and you'd be happy!

Oh, and Country Store if you're gonna go all out on a cereal.

Sir Digby Chicken Caesar

Alf Veedersane wrote: »

You must have been bad in a past life to have been given dead taste buds. I could sprinke sugar on flakes of cardboard and you'd be happy!

Oh, and Country Store if you're gonna go all out on a cereal.

if you're not even going to be serious I don't know why we're having this conversration

Alf Veedersane

Sir Digby Chicken Caesar wrote: »

if you're not even going to be serious I don't know why we're having this conversration

Fairy nuff.

I'll leave you to enjoy your sugary, dried leper scabs

I'd love some coco pops

runawaybishop

Sir Digby Chicken Caesar wrote: »

if you're not even going to be serious I don't know why we're having this conversration

Don't insult country store >:(

rubadub

runawaybishop wrote: »

Don't insult country store >:(

I thought the lepers would be more offended!