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Annual Magazine ABC Numbers

  • 13-02-2014 7:21pm
    #1
    JTMan
    Registered Users, Registered Users 2 Posts: 5,558 ✭✭✭


    The annual (for Ireland) ABC magazine numbers were published today and are here.

    Overall, the decline of the print magazine sector has accelerated over the last year. Bad news for almost all publications.

    The RTE Guide was down 7.8%.
    U magazine down a whopping 18.8%

    The journey into the sunset for print continues.


Comments

  • #2
    Loafing Oaf
    Registered Users, Registered Users 2 Posts: 17,316 ✭✭✭✭Loafing Oaf


    Are those figures combined sales for UK & ROI or what?


  • #3
    JTMan
    Registered Users, Registered Users 2 Posts: 5,558 ✭✭✭JTMan


    Yeah, both the UK magazine circulation and also Irish magazine circulation figures were published today.

    The Irish stats are only published annually. The UK ones are more frequent.


  • #4
    Loafing Oaf
    Registered Users, Registered Users 2 Posts: 17,316 ✭✭✭✭Loafing Oaf


    Fungus wrote: »
    Yeah, both the UK magazine circulation and also Irish magazine circulation figures were published today.

    The Irish stats are only published annually. The UK ones are more frequent.

    Oh right cheers. Music magazines taking a right hammering, NME now below 20K, can't be much longer for this world surely...


  • #5
    IRE60
    Registered Users, Registered Users 2 Posts: 1,884 ✭✭✭IRE60


    Here is a goo article on womens mags

    http://www.mediaweek.co.uk/article/1280915/signs-womens-glossies-losing-shine

    The laggards in the print business finally fess up on Thursday with the ABC's - I feel there may be a few drops of blood, going on the monthly figs. I think the Sun World might struggle to say ahead of 200K. I'd also be looking at the single copy sales too make sure that there is no sharp practice in the bulks.


  • #6
    JTMan
    Registered Users, Registered Users 2 Posts: 5,558 ✭✭✭JTMan


    IRE60 wrote: »
    Here is a goo article on womens mags

    http://www.mediaweek.co.uk/article/1280915/signs-womens-glossies-losing-shine

    Good article. Nothing short of carnage in the women's magazine sector. The publishers all talk about conversion to digital, yet digital sales are not in close to making up for the decline in print. A lot of print magazines have got to be getting close to the point of circulation being too low to justify ongoing print production.
    IRE60 wrote: »
    The laggards in the print business finally fess up on Thursday with the ABC's - I feel there may be a few drops of blood, going on the monthly figs. I think the Sun World might struggle to say ahead of 200K. I'd also be looking at the single copy sales too make sure that there is no sharp practice in the bulks.

    Thursdays coming bi-annual trip to the butchers deserves its own thread.

    A number of regional newspapers have pulled themselves from the ABC's, including the recent pulling of the regional by LandMark Media.

    Will The Irish Times, which sold circa 120k a few years ago, drop below 80k?

    Will The Sunday Business Post drop as low as 36k?

    Will Indo declines remain below 5%?


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  • #7
    IRE60
    Registered Users, Registered Users 2 Posts: 1,884 ✭✭✭IRE60


    In the monthly data the mornings are down 7% and the Sundays down 9% (year on year). There is a high degree of correlation between the fortunes of the monthly abc's and the six monthly. So thats the number you'd expect. So as a bit of fun: Indo 118, Sunday world (just) 200k, Times 80. SBP 35, Sindo 225, - that's so long as there is no sharp practice with the bulks.
    The regional situation is a disgrace. On what basis do you sell you product to a potential advertiser. No audited figure, no readrership data, not even a lookin at the analytics. What do you go on - a 'publishers statement' which as I have uttered in the past, is as about as sincere as a kiss from a whore!

    And while we on that and ABC's and all that. rte.ie used to publish their web figures every six months. Should have published in November for the 6 months to October - still waiting...........


  • #8
    mike65
    Closed Accounts Posts: 88,972 ✭✭✭✭mike65


    IRE60 wrote: »
    The regional situation is a disgrace. On what basis do you sell you product to a potential advertiser. No audited figure, no readrership data, not even a lookin at the analytics. What do you go on - a 'publishers statement' which as I have uttered in the past, is as about as sincere as a kiss from a whore!

    Its some of the free papers who's numbers can be trusted as each copy goes through a letter box. Whether its actually read is another matter of course.


  • #9
    JTMan
    Registered Users, Registered Users 2 Posts: 5,558 ✭✭✭JTMan


    IRE60 wrote: »
    In the monthly data the mornings are down 7% and the Sundays down 9% (year on year). There is a high degree of correlation between the fortunes of the monthly abc's and the six monthly. So thats the number you'd expect. So as a bit of fun: Indo 118, Sunday world (just) 200k, Times 80. SBP 35, Sindo 225, - that's so long as there is no sharp practice with the bulks.

    Very likely predictions.
    IRE60 wrote: »
    The regional situation is a disgrace. On what basis do you sell you product to a potential advertiser. No audited figure, no readrership data, not even a lookin at the analytics. What do you go on - a 'publishers statement' which as I have uttered in the past, is as about as sincere as a kiss from a whore!

    The regionals just feed the fictitious JNLR numbers to gullible local advertisers. Why given them honest ABC declining numbers when you can give non-industry-savvy local advertisers better sounding JNLR numbers. Disgrace.


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