How much of our income do we spend locally?

Skadaddle

Hi, I am doing research for a business plan and I need a figure. What % of the average household income is spent locally (perhaps within a 10km radius). It is obviously different in different place but is there a national average or regional average. I haven't been able to find anyone who has a rough figure on this.

Any help would be appreciated.

jimmii

Just happened a page open in retail times that says 75% of Irish spend online is with websites abroad. I know it doesn't really answer your question but it does show that people really don't think to themselves that staying local is massively important. I would imagine most people only really shop local for convenience and due to the likely proximity of local supermarkets I would think the average spend would be quite high. In Dublin the % would obviously be a lot, lot higher than in rural areas too. Would you remove costs of rent/mortgage, tv, phone, internet etc or how would you consider what counted as local in regards to them?

lucky john

http://www.cso.ie/en/contactus/

If you search for a particular fact on the central statistics office and don't get any info returned you can contact them directly at the link above. Its probably you best bet to get an actual validated figure.

Peterdalkey

Very hard to see how such Macro Economic Data could be useful for a specific business plan, especially if you are trying to use it to estimate your sales projections. Hard on the ground market reasearch and subsequent educated guesswork are the way to pluck numbers from the ether!!

Skadaddle

Cheers folks, I did find some more info on the subject

http://www.thejournal.ie/average-weekly-household-expenditure-in-ireland-is-e810-384042-Mar2012/

http://cdn.thejournal.ie/media/2012/03/Household-budget-survey.pdf

Jimi; I would consider rent local (in general if the lanlord lives close by) I would not put electricity, broadband etc as local.