Irish Online Newspaper Readership

IRE60

I 'lifted' this for comscore (a site well worth keeping an eye on for stats, facts and general info).

It's a survey they conducted in Sep 13 on Irish internet users and their visits to new sites.
Its particularity interesting especially if you compare the ranking here to the actual print newspaper sales of the same titles - massive differences. But, I suppose if you give something away for nothing it does distort the numbers.

My only gripe/question (and I did email comsore on this) is that The Sun is missing perhaps - because they went behind the paywall in August?

C

jmcc

IRE60 wrote: »

I 'lifted' this for comscore (a site well worth keeping an eye on for stats, facts and general info).

It's a survey they conducted in Sep 13 on Irish internet users and their visits to new sites.
Its particularity interesting especially if you compare the ranking here to the actual print newspaper sales of the same titles - massive differences. But, I suppose if you give something away for nothing it does distort the numbers.

Is the methodology reliable? If it is, then the Irish Times is in real trouble. (I think its 2012 Financials mentioned that it had approximately 2K or so ePaper readers each day.)

What is the sample size (1200?) and how does it relate to actual online readership?

Regards...jmcc

IRE60

I'm no exactly sure the size, but comscore is well used here by a myriad of companies and agencies.

In terms of the IT - the figure has to be correct:

From the IT website:
"Other cookies are performance related. They are set by irishtimes.com and third parties, including Comscore and Google Analytics"

(you'll find the tracking core in the source code at the end of their pages)

So...... I think that speaks for itself - all visits to the IT are reported to comscore!

Yea, it look bad for them, it a big drop in eyes over the 12 months. By like the Indo - neither have a focused digital strategy. Article in the ST yesterday quoting Indo CEO saying that they were testing generating revenue for digital - and that they weer about to launch an ipad app that would "its first paid for digital offering"

Surely that's two years to late!

IRE60

I just did a quick search - the Indo and RTE also use comscore tracking analytics in their pages, as do the boards.ie!

jmcc

IRE60 wrote: »

I'm no exactly sure the size, but comscore is well used here by a myriad of companies and agencies.

I even see it advertising on Adsense.

Yea, it look bad for them, it a big drop in eyes over the 12 months. By like the Indo - neither have a focused digital strategy.

The problem with the two of them is that they have a management that operates on buzzword bingo rather than a clue. The IT actually got caught cybersquatting groupon.ie but IN&M rolled out their own coupons site. And the decision to move away from ireland.com as the primary brand domain was one of the stupidest since Overstock.com tried to rebrand to O.co a few years ago. But it managed to sell the ireland.com and it provided a much needed boost to its 2012 figures.

Article in the ST yesterday quoting Indo CEO saying that they were testing generating revenue for digital - and that they weer about to launch an ipad app that would "its first paid for digital offering"

The Indo's website is like a visual mugging. It is a pathetically bad design. Content wise, IN&M has been buying up talking heads and brand name journalists. (Weckler from SBP, Dan O'Brien from the IT). The problem is that newspapers need to be shifting away from the commentariat approach as it just doesn't work in a market as small as the Irish one.

Surely that's two years to late!

Unless it is some handheld pron app for images from the Sindo, it doesn't make sense.

Regards...jmcc