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Should there be less restriction on athlete sponsorship?

  • 27-09-2013 2:13am
    #1
    Chivito550
    Registered Users, Registered Users 2 Posts: 7,697 ✭✭✭


    Interview here with Australian 800m champion and Moscow World Championship semi-finalist Alexander Rowe:

    http://www.therunningreview.com/2013/09/27/athlete-qa-alexander-rowe/

    In it he mentions that athletes should be allowed to display more than one sponsor on their competition uniform and that it is one of the few sports that do not allow this.

    Is this something that is holding the sport back? Is this something that needs to change to make the sport more financially attractive for promising talent, keeping them in the sport, rather than losing them to sports with more financial potential?


Comments

  • #2
    RayCun
    Registered Users, Registered Users 2 Posts: 15,704 ✭✭✭✭RayCun


    Or maybe this rule ensures that athletics sponsorship is spread around a wider number of athletes - including promising talent, rather than being concentrated on a handful of established names?


  • #3
    dna_leri
    Registered Users, Registered Users 2 Posts: 2,623 ✭✭✭dna_leri


    RayCun wrote: »
    Or maybe this rule ensures that athletics sponsorship is spread around a wider number of athletes - including promising talent, rather than being concentrated on a handful of established names?

    This rule ensures that shoe/clothing manufacturers maintain a monopoly on athletics sponsorship. IAAF is afraid to take on the vested interests of Nike/Adidas (and a few other minor players) in case the house of cards comes tumbling down.

    In the meantime, if a top athlete gets sponsorship from another company they can not put their logo on their gear thus preventing the sponsor getting the exposure.

    Lets face it most companies are only in the sponsorship game for the advertising they can get so if a company say like Garmin sponsors an athlete and they can not get their logo on their gear then they will go to another sport. Say what you like about professional cycling but they seem to be in better shape on this subject.


  • #4
    robinph
    Moderators, Science, Health & Environment Moderators, Sports Moderators Posts: 24,144 Mod ✭✭✭✭robinph


    Being given a free pair of shoes from a sports company shouldn't stop you from being able to gain some sponsorship cash from elsewhere. Santander get a much better deal from having Jenson Button walking about wearing their logo when competing than they do from Jessica Ennis who they can only use in the adverts on telly and not get the "free" advertising time when she's competing.


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