Pad Power rebranded by a 5 year old ?

listermint · 31-05-2013 11:17am #1

Anyone seen the new paddy power shop rebrand ?

Passed by one store last night and it was rebranded to this so they must be rolling it out.

Personally i think its an abysmal design theres nothing fresh about it, under construction comes to mind.

New Logo Image

Prodigious · 31-05-2013 11:18am

I can't see them hiring a five year old for brand redesign, to be honest.

Kylo Ren · 31-05-2013 11:19am

Pad power sounds like a certain product for women...

wuzziwig · 31-05-2013 11:19am

I like it. I find it aesthetically pleasing on the eye.

HurtLocker · 31-05-2013 11:19am

More likely someone decided to use WordArt.

Jester252 · 31-05-2013 11:20am

I hate rebranding. Looking at you club.

Iwasfrozen · 31-05-2013 11:20am

wuzziwig wrote: »

I like it. I find it aesthetically pleasing on the eye.

It makes my eyes vomit.

listermint · 31-05-2013 11:20am

Prodigious wrote: »

I can't see them hiring a five year old for brand redesign, to be honest.

Stranger things have happened

Dave0301 · 31-05-2013 11:20am

I think it's good for a 5 year old......didn't go inside the writing with the green crayon.

Frank Bullitt · 31-05-2013 11:21am

Quite awful.

And cost them quite a bit.

ArtyC · 31-05-2013 11:21am

Hardly thread worthy

31-05-2013 11:22am

tilt your head op , i had to , they paid for that ?

theteal · 31-05-2013 11:23am

is this really an AH issue?

no mention of religion, racism, politics, tax etc, did yesterdays sunshine break Ireland?

wuzziwig · 31-05-2013 11:23am

Iwasfrozen wrote: »

It makes my eyes vomit.

Ha Ha me too. I thought by using the words "aesthetically pleasing" it was obvious I was taking the mick.

jester77 · 31-05-2013 11:24am

What are the odds that recent earthquake must have knocked the sign to its side!

mikehammer67 · 31-05-2013 11:25am

i think i see a nekked woman in the window

jester77 · 31-05-2013 11:28am

mikehammer67 wrote: »

i think i see a nekked woman in the window

I think your eyesight is a bit cloudy

PizzamanIRL · 31-05-2013 11:30am

'Coming soon...' on a new website being launched comes to mind.

Wacker The Attacker · 31-05-2013 11:32am

The little bollix

little johnny needs a good crack on the arse

mikehammer67 · 31-05-2013 11:34am

they prob take their customers for mugs like.................

Wacker The Attacker · 31-05-2013 11:35am

Keno 92 wrote: »

Pad power sounds like a certain product for women...

Not to be confused with mickey power

wuzziwig · 31-05-2013 11:35am

jester77 wrote: »

I think your eyesight is a bit cloudy

No he's right. The green stripes are like one of those magic eye pictures. If you cross your eyes and rock in and out from the screen, there she is. Go on, give it a go.

mikehammer67 · 31-05-2013 11:36am

wuzziwig wrote: »

No he's right. The green stripes are like one of those magic eye pictures. If you cross your eyes and rock in and out from the screen, there she is. Go on, give it a go.

is it fappable?

wuzziwig · 31-05-2013 11:38am

mikehammer67 wrote: »

is it fappable?

It can be anything you want it to be.

Birneybau · 31-05-2013 12:06pm

Pad Power? Surely the extra 'dy' wouldn't have taken you much longer to type.

SEPT 23 1989 · 31-05-2013 12:09pm

Really is bad,who actually signs off on a design like that?

Nemeses · 31-05-2013 12:09pm

Birneybau wrote: »

Pad Power? Surely the extra 'dy' wouldn't have taken you much longer to type.

It will be rebranded to PP shortly.... Save time on the ol' typing!

L1011 · 31-05-2013 12:11pm

Landor (the agency that did this) have gone waaaaaay downhill clearly.

mikehammer67 · 31-05-2013 12:12pm

MYOB wrote: »

Landor (the agency that did this) have gone waaaaaay downhill clearly.

uphill

efb · 31-05-2013 12:14pm

Where's .com gone?

listermint · 31-05-2013 12:41pm

efb wrote: »

Where's .com gone?

i think the 'dot' implies the rest afaik. stupid design is stupid.

JD DABA · 31-05-2013 12:47pm

Bland. Unremarkable, unappealing.
'Generic shop' in small letters, in light grey on a medium grey background would be better.
Give me some alphabetti-spaghetti and I'll s.hit a better sign.

Cee-Jay-Cee · 31-05-2013 12:53pm

It looks like it was done on MS Paint. That's cut backs for ya!

ToddyDoody · 31-05-2013 4:18pm

I've always found the name to be a bit racist

BBDBB · 31-05-2013 4:20pm

..........and suddenly I am determined to spend my money gambling, powerful stuff this rebranding malarky

Nemeses · 31-05-2013 4:22pm

Is their website going to be rebranded too I wonder - could do with an overhaul to be honest.

kraggy · 31-05-2013 4:24pm

Jester252 wrote: »

I hate rebranding. Looking at you club.

I know you're talking about Club Orange (you're right, their rebranding has been disastrous, they need to change advertising agency).

But whatever happened them Club biscuit bars, remember in the yellow pack? They were delicious, can you still get them anywhere?

IvySlayer · 31-05-2013 4:34pm

Jester252 wrote: »

I hate rebranding. Looking at you club.

I still call it Jif :mad:

youreadthat · 31-05-2013 6:05pm

Paddy Power sounds like the Irish version of the EDL.

mikehammer67 · 31-05-2013 6:09pm

youreadthat wrote: »

Paddy Power sounds like the Irish version of the EDL.

ya the IDLe

gowley · 31-05-2013 6:18pm

http://www.designweek.co.uk/news/landor-creates-new-visual-identity-for-paddy-power/3035691.article

heres the reasoning behind it. think its brutal myself and probably cost a fortune

Nemeses · 31-05-2013 8:08pm

gowley wrote: »

http://www.designweek.co.uk/news/landor-creates-new-visual-identity-for-paddy-power/3035691.article

heres the reasoning behind it. think its brutal myself and probably cost a fortune

Well, when the "head of brand DNA" is on the case......

Pffff Brand DNA.. its ALIVE!!!!

Pad Power rebranded by a 5 year old ?

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