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Segmenting brands as luxury, economy etc...

wilkie2006 · 2013-03-07 16:18:23

HI all, I'm looking for some help with marketing language, please! Right, I know what ABC1 and C2DE consumers are, but how do you describe brands that appeals to these different demographics? I suppose I'm looking for synonyms for "luxury brand" and "economy brand" but I need marketing speak. Thanks a mil

07-03-2013 4:18pm

#1

wilkie2006

Registered Users, Registered Users 2 Posts: 1,053 ✭✭✭

Join Date: December 2011

Posts: 1000

HI all,

I'm looking for some help with marketing language, please!

Right, I know what ABC1 and C2DE consumers are, but how do you describe brands that appeals to these different demographics?

I suppose I'm looking for synonyms for "luxury brand" and "economy brand" but I need marketing speak.

Thanks a mil

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