Aer Lingus Official Facebook Page

charliehotel

http://www.facebook.com/aerlingus

Aer Lingus has finally set up an official Facebook page and is interacting with people though social media. All they need now is t*witter, they must be one of the last airlines to develop social media pages. It's a good and easy way to deal with passengers.

mr_edge_to_you

charliehotel wrote: »

http://www.facebook.com/aerlingus
It's a good and easy way to deal with passengers.

I think it's a ridiculous way for companies to interact with customers. In an hour there'll be someone complaining about how a cabin crew member looked at them funny while handing them their warm panini.

Companies just leave themselves open to a PR slapping. Don't know why they bother?

Turbine

charliehotel wrote: »

All they need now is t*witter

They have a twitter account but it's just not used: http://www.twitter.com/aerlingus

They're also on Pinterest, Instagram, and YouTube.

mr_edge_to_you wrote: »

I think it's a ridiculous way for companies to interact with customers. In an hour there'll be someone complaining about how a cabin crew member looked at them funny while handing them their warm panini.

Companies just leave themselves open to a PR slapping. Don't know why they bother?

Who says they have to respond to every trivial comment posted on their page?

Using social media is actually a great way to communicate with your customers and allows the company to advertise their product and promotions for free, which in turn helps to increase the brand presence of the company.

Most airlines have a facebook page, with some having in excess of 1 million fans. That's 1 million people to advertise your product to, for free.

It's also a very efficient and fast way to notify customers of any delays to flights, or such things as product changes (new on-board menu, new cabin, new aircraft etc).

It can be open to abuse, but that's not a reason to not utilise social media, particularly when the mobile market is growing exponentially every year. Making your company known on social media isn't just about offering a new means of communication with your customers, it's also about making your company relevant in an increasingly mobile world. Eventually, most people will book a flight, pre-order a meal, and check-in using their phone, and Aer Lingus need to position themselves to take advantage of that growing market. This is just part of that.

A320

That page is there years but they only have took ownership/used it recently