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Mid Market Fashion

  • 28-03-2012 11:16am
    #1
    OldGoat
    Registered Users, Registered Users 2 Posts: 12,639 ✭✭✭✭


    I just heard the phrase "Mid Market Fashions" being used in a financial report. Is this a thing now? Is there a definition on it or is it just another fudge-factor phrase used in describing financial growth rates.

    I can only assume it to mean sales in mid range shops but where are the boundaries drawn? Is Pennies low market? Is A&F high market? D&G is a very common label to see so does that make it Mid Market?

    I hate these stupid nonsense phrases being bandied about. It's just a grey fuzzy shapeless mass of bellybutton lint.

    I'm older than Minecraft goats.



Comments

  • #2
    SBWife
    Registered Users, Registered Users 2 Posts: 1,287 ✭✭✭SBWife


    Penny's et al are discount.
    Mid market would be Next, M&S, Gap, River Island etc. as is A&F.
    D&G, Marc by Marc Jacobs, DKNY are all bridge lines.
    Dolce & Gabanna, Prada, Marc Jacobs, Donna Karan, Channel are designer.


  • #3
    OldGoat
    Registered Users, Registered Users 2 Posts: 12,639 ✭✭✭✭OldGoat


    Are they terms recognized within the fashion industry or are they purely financial tools? Bridge lines is a new term to me too.

    I'm older than Minecraft goats.



  • #4
    SBWife
    Registered Users, Registered Users 2 Posts: 1,287 ✭✭✭SBWife


    They are industry terms used to describe market positioning. Bridge lines as a descriptor has been around since the 1980s at least, it refers to a designers more affordable (and often more wearable) line.


  • #5
    Twee.
    Moderators, Recreation & Hobbies Moderators Posts: 9,722 Mod ✭✭✭✭Twee.


    Bridge lines also known as diffusion.


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