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The Commercialization of Childhood.

Jimmy Garlic · 2011-12-13 06:38:37

A great documentary I came across about the lengths marketers/advertisers/corporations will go to to influence children and their behaviour in a way that benefits them, regardless of the effect on the children they target- http://www.youtube.com/watch?v=0uUU7cjfcdM A real eye opener.

13-12-2011 6:38am

#1

Jimmy Garlic

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A great documentary I came across about the lengths marketers/advertisers/corporations will go to to influence children and their behaviour in a way that benefits them, regardless of the effect on the children they target-

http://www.youtube.com/watch?v=0uUU7cjfcdM

A real eye opener.

3

Comments

#2 13-12-2011 12:24pm

Orion

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Branded: The buying and selling of teenagers is an excellent book on the topic.

No Logo should be mandatory reading for anyone who buys things also.

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#3 13-12-2011 8:57pm

Jimmy Garlic

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Orion wrote: »

No Logo should be mandatory reading for anyone who buys things also.

Very good book.

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#4 14-12-2011 2:04pm

nesf

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I thought it had been shown that kids above a certain age (8-10) were pretty good at dismissing advertising like adults and the problem was with kids under 8 rather than being a general issue?

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#5 14-12-2011 2:41pm

Sleepy

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Surely they'd be less dismissive of celebrity endorsement or product placement than adults, however?

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