Tesco - Marketing Genius

UglyBolloxFace

Just came across this new venture that Tesco have begun - in South Korea, like a lot of places, people are too busy to actually visit grocery stores. However, what Tesco have come up with is to develop a 'virtual' store in well-frequented locations, such as subway stations. The products are laid out exactly as in store, and all they have to do is scan each item with their mobile phones, and the chosen items are delivered to their homes.

I'm no fan of Tesco, but I have to hand it to them here - truly remarkable marketing.

https://www.youtube.com/watch?v=nJVoYsBym88

mikemac

Knock out the = in the youtube code

Il Trap

UglyBolloxFace wrote: »

Just came across this new venture that Tesco have begun - in South Korea, like a lot of places, people are too busy to actually visit grocery stores. However, what Tesco have come up with is to develop a 'virtual' store in well-frequented locations, such as subway stations. The products are laid out exactly as in store, and all they have to do is scan each item with their mobile phones, and the chosen items are delivered to their homes.

I'm no fan of Tesco, but I have to hand it to them here - truly remarkable marketing.

https://www.youtube.com/watch?v=nJVoYsBym88

That is cool!

El Weirdo

Will they install them in pubs here?

Aldebaran

El Weirdo wrote: »

Will they install them in pubs here?

Can you imagine the stuff you'd end up ordering if that were the case? Come home locked after a night out and there's 500 packets of bacon fries waiting for you.

El Weirdo

Aldebaran wrote: »

Can you imagine the stuff you'd end up ordering if that were the case? Come home locked after a night out and there's 500 packets of bacon fries waiting for you.

Exactly. Marketing genius.

That's exactly what supermarkets do. They entice you buy stuff you don't really want.

Il Trap

Incredible considering the sh!tty technology that Tesco use here. I worked in a pretty large store until about a year ago and the stock contol department were using computers of similar spec to the one I played 'Chucky Egg' on about fifteen-odd years ago!!! :pac:

UglyBolloxFace

El Weirdo wrote: »

Exactly. Marketing genius.

That's exactly what supermarkets do. They entice you buy stuff you don't really want.

If one cannot take responsibility for his or her own purchasing actions, then they, frankly, shouldn't be allowed out into society.

If you don't want something, then don't spend your hard-earned cash on it. It's as simple as that really.

bobbytables

Very innovative. Well done.

policarp

The corner shop of the future.
You're cornered...

barakus

that is smart alright

squod

Will they do a finest* dog curry?

Dan133269

regardless of culture, anyone who doesn't have enough time to visit the supermarket needs to seriously evaluate their life.

starbelgrade

What a shit way to live... Pointing your phone at stuff & having some underpaid gimpoid drop your food inside your door in a plastic container.

Phew.

It's way beyond me.

ascanbe

Couldn't bothered watching it. Are they asking if you want to see their 'bits' or something? That's the new standard for marketing genius, as far as i'm aware.

General General

starbelgrade wrote: »

What a shit way to live... Pointing your phone at stuff & having some underpaid gimpoid drop your food inside your door in a plastic container.

Phew.

It's way beyond me.

Here we go again... I can see it now, five years on...

starbelgrade: the Tesco gimpoid didn't deliver my food properly... he left it outside my gate & told me to 'f*ck off' when I told him to put it in my fridge.

RichieC

UglyBolloxFace wrote: »

If one cannot take responsibility for his or her own purchasing actions, then they, frankly, shouldn't be allowed out into society.

If you don't want something, then don't spend your hard-earned cash on it. It's as simple as that really.

He has a valid point, they employ psycologists to design the layout of major chains...

D1stant

Wonderful

So now some asshole steals your phone and sends you 1000 cans of dogfood for good measure. Nice

RichieC

RichieC wrote: »

He has a valid point, they employ psycologists to design the layout of major chains...

And do you think that is unethical?

El Weirdo

UglyBolloxFace wrote: »

If one cannot take responsibility for his or her own purchasing actions, then they, frankly, shouldn't be allowed out into society.

If you don't want something, then don't spend your hard-earned cash on it. It's as simple as that really.

Apologies I should have said "need" instead of "want".

Here is an article about some of the strategies supermarkets employ.

Have you ever popped to the supermarket for a pint of milk, and come out laden with a picnic set, a screwdriver and family-size pack of sausage rolls? Then you’ve fallen prey to some tricks that have the sole purpose of parting you from your cash

Supermarkets seem to have a cunning way of making you spend more than you need to, especially as they now stock everything under the sun from groceries to financial services, toiletries to garden furniture.

“Remember, when you walk through the door of any shop you are entering a corporate environment where the sole aim is to make money from you – whatever it takes,” says consumer behaviourist David Peek, partner at David J Peek Associates. So it’s no coincidence that we all suffer from supermarket splurging – but understanding how supermarkets entice you to spend your money can help you avoid falling for the tricks.

Stay focused
Firstly, you’ll notice lots of heavy things by the door. It’s intended to entice you to go for a trolley rather than a basket, so you’ll load up with more. But don’t get sidetracked. Think what you came for. If you only need a basket of shopping, just take a basket.

Next, you’ll see that staple goods like bread, milk and eggs are spread throughout the store, so you have to wander up and down the aisles to find them. Supermarkets work on the basis that the longer you’re in the store the more you’ll spend. So don’t wander. If you need to find something, ask. If you always go in for certain things, remember where they are.

Of course, that’s why products are regularly moved around, so you conveniently stumble across new products when looking for your normal items, so memorising a route isn’t foolproof. You’ll also need a good shopping list and the determination to stick to it, no matter what else you see. If you have trouble with this, do one big weekly trip rather than several smaller trips to limit the temptation.

The most tempting impulse purchases are usually found at checkouts. Alongside sweets and magazines, you’ll often find camera film and batteries, which are easy to idly pick up while waiting to pay. If this often catches you out, you need to avoid the queues by shopping during quieter times.

Don’t trust your senses
You may also find yourself misled by your senses. The aroma of freshly baked bread is usually piped into the store through the air conditioning. If you eat before you go, it should stop you piling your trolley full of snacks and cakes.

You’ll also be tempted by sights. Packaging is used by retailers to fool you into thinking you are getting more than you are. A big packet doesn’t mean big contents – so go for as little packaging as possible and look at the price and weight to ensure you are getting value for money.

Also, remember the position of every item in a supermarket is deliberate. Eye level is buy level – so don’t grab the first product you see, as this is usually the most expensive. Instead, look around for own or budget brands nearby. And parents beware: pricey novelty items are often at the eye level of young children, to spark pestering which busy shoppers so often give in to.

Combinations
Some of these supermarket tricks can actually be useful if you are cautious, says Peek. Take ‘cross merchandising’, where related items are displayed together to increase impulse buying. “Buying a bottle of wine, and finding a corkscrew close by is very convenient,” says Peek. “But don’t get carried away.” If you find yourself going in for a bottle of wine and ending up with a set of glasses and a DVD, you’ve probably fallen prey to cross merchandising.

Likewise a ‘buy one, get one free’ or ‘3 for 2’ offer may be a great deal. But don’t be blinded by so-called ‘freebies’ because such offers are often used to offload old stock that isn’t selling.

Crafty reductions
All in all, it pays to keep your wits about you. Just because a supermarket is known for offering value for money, don’t assume everything in there is cheap. Large supermarkets significantly reduce the prices of a few key items such as a popular brand of cereal or the latest top-selling toy. These ‘loss leaders’ lure shoppers to believe everything in the store is cheaper than elsewhere.

Shopping around can often save you money, although it’s not always practical. “Using the same store for all your household needs may be convenient, but it is very good to shake up your routine every so often,” says Peek. “Perhaps buy 10 of your regular purchases elsewhere to compare and make sure you are getting the best price.

“Supermarkets can be mischievous and subtle, so you don’t realise you are being manipulated,” he says. And if you still can’t resist, it’s worth getting your weekly shop online. All the major supermarkets allow you to shop from the comfort of your own home, and even deliver to your door – then there’s no excuse for overspending.

discus

starbelgrade wrote: »

What a shit way to live... Pointing your phone at stuff & having some underpaid gimpoid drop your food inside your door in a plastic container.

Phew.

It's way beyond me.

Awful existance isn't it? It's just another way to keep your life as one continuous loop between sleeping and working.

JuliusCaesar

Dan133269 wrote: »

regardless of culture, anyone who doesn't have enough time to visit the supermarket needs to seriously evaluate their life.

What does "hardest-working nation" mean?

If you thought you worked long hours, consider 39-year-old Lee from South Korea. A civil servant at the ministry of agriculture and fisheries, Lee gets up at 5:30 a.m. every day, gets dressed and makes a two-hour commute into Seoul to start work at 8:30 a.m. After sitting at a computer for most of the day, Lee typically getout the door at 9 p.m., or even later.

By the time he gets home, it's just a matter of jumping in the shower and collapsing into bed, before starting the whole routine all over again, about four hours later. This happens six days a week, and throughout almost all of the year, as Lee gets just three days of vacation.

And did we mention Lee has a wife and three teenage kids? "I get to see them for 10 or 15 minutes a week, and then just on the weekend," he says of his children before adding that, on weekends, he usually gets interrupted to go to the office.

But his schedule is completely normal in South Korea, where the average employee works 2,357 hours per year--that’s six-and-a-half hours for every single day of their life. According to a 2008 ranking by the Organization for Economic Co-

Source

MistyCheese

Yeah but Lee gets paid for selling his story to magazines and newspapers so he's fine.