Advertisement
If you have a new account but are having problems posting or verifying your account, please email us on hello@boards.ie for help. Thanks :)
Hello all! Please ensure that you are posting a new thread or question in the appropriate forum. The Feedback forum is overwhelmed with questions that are having to be moved elsewhere. If you need help to verify your account contact hello@boards.ie
Hi there,
There is an issue with role permissions that is being worked on at the moment.
If you are having trouble with access or permissions on regional forums please post here to get access: https://www.boards.ie/discussion/2058365403/you-do-not-have-permission-for-that#latest

Virgin Australia AD

  • 18-06-2011 1:16am
    #1
    woodzie
    Registered Users, Registered Users 2 Posts: 224 ✭✭


    I was in oz last year and while I was there I flew from Cairns to Sydney with virgin blue. I thought it was excellent, even though it was low fares, it was far better than aer lingus or ryanair. However I see they have rebranded themselves as Virgin Australia and they have created a new ad to promote the new rebrand. I think its an excellent ad. Its modern, punchy and immediately grabs you. I also love the music. I have attached a link. What do you think of it?

    http://www.youtube.com/watch?v=F1CuemkrzFQ


Comments

  • #2
    Tenger
    Moderators, Motoring & Transport Moderators Posts: 10,005 Mod ✭✭✭✭Tenger


    You have to consider the environment that each airline operates in. Ryanair are the original Ultra Low Cost Carrier (ULCC) in a massively competitive European market, while Aer Lingus have transitioned from flag/legacy full service into a hybrid airline.

    Virgin Blue essentially started as an EasyJet type operation as a competitor to Qantas. They are similar to JetBlue in the US. The rebranding is part of the overall integration of the Virgin brand in the Asia/Pacific region.

    Personally I love the JetBlue/Virgin America/Virgin Blue niche. It is a new form of LCC that's appeals to a huge market. I honestly think the Aer Lingus (With a dose of initiative and imagination) could mould themselves into a version of this for the Irish/European market.


  • #3
    David086
    Registered Users, Registered Users 2 Posts: 623 ✭✭✭David086


    Well they definitely got the award for the most boring livery ever :rolleyes:


Advertisement