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Start-up Market Research Sample Size

  • 25-05-2011 10:43am
    #1
    SeaSide
    Closed Accounts Posts: 762 ✭✭✭


    Looking at a start-up business.

    Any opinions as to what would be an appropriate sample size for market research? The market is the general population.

    Thanks


Comments

  • #2
    ssbob
    Registered Users, Registered Users 2 Posts: 2,736 ✭✭✭ssbob


    If it is the general population with no difference on age group etc then I think you need to reasearch up to 1000 people on the streets, the more the better.

    But is it really the general population or is there a cut off of people who are not computer literate etc?


  • #3
    Zonua
    Registered Users, Registered Users 2 Posts: 143 ✭✭Zonua


    ssbob wrote: »
    But is it really the general population or is there a cut off of people who are not computer literate etc?
    Great point there OP, it's highly unlikely that the market is for the general population. I can't think of anything right now that doesn't have some sort of cut off, for the people they are marketing at, whether it's language, age, education level, sex, etc etc.


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