Handing out flyers , is it worth it ??

kilkenny runner

would putting flyers in doors through out kilkenny city help ??

i fit kitchens and also would be available to be hired for handyman jobs..


would this be a waste of time ??? does anyone look at flyers ??? how much would it cost to make a thousands simple flyers ??

Lcronin2011

Sometimes i do look at the odd flyers but to be honest most of them end up in the recycling bin. I can't speak on behalf of everyone but i know a lot of people i know just throw the flyers straight into the bin. There may be the odd few houses here and there that may read them but is it really worth spending the money on all the flyers for the sake of a few houses in every 100? Just a thought

hinault

kilkenny runner wrote: »

would putting flyers in doors through out kilkenny city help ??

i fit kitchens and also would be available to be hired for handyman jobs..


would this be a waste of time ??? does anyone look at flyers ??? how much would it cost to make a thousands simple flyers ??

They can be effective.

It worked for my brother. He is a carpenter and he started his own business 2 years ago. He lives in an apartment complex and he put flyers through each door of each apartment (and secured a number of jobs out of it) after he started working for himself.
He also put his flyers up on the notice board of the local shops/newsagents and this really did pay off for him because he got a lot of enquiries.
(my brother lives in Dublin).

Local printer should be happy to print flyers for you at a reasonable rate.

All you need is to secure one job to pay for the flyers!

StupidLikeAFox

They do work. Everytime the place where I work sends out a load of flyers we are mad busy for about a week after, it can fizzle away too though but its a supermarket so theyre prob all heading for the latet tesco offers and such

Abelloid

Lcronin2011 wrote: »

Sometimes i do look at the odd flyers but to be honest most of them end up in the recycling bin. I can't speak on behalf of everyone but i know a lot of people i know just throw the flyers straight into the bin. There may be the odd few houses here and there that may read them but is it really worth spending the money on all the flyers for the sake of a few houses in every 100? Just a thought

Yes. What kind of return would you expect? Certainly not from every house but 1 in 100 might be enough, depending on what service you are offering and at what cost.

ssbob

Snap printing were doing a deal recently whereby you got 5000 flyers for €100 + vat

I think it is well worth it because you are always going to have someone who is going to need those services and even if the person bins the flyers then at least your name is in their head. Nothing liek getting the name out there.

Where are you based though, in a small town or a big city?

maxwell smart

General return on flyers is 2% on enquiries. So if you handed out 100 (say) you should get 2 enquiries.
As you are fitting kitchens i guess you would charge an average of €800 per job, depending on the scale.
So for you it would be worth it. It all depends on what the line of business you are advertising is.

theshamu

We did a mail drop bout two weeks ago and the first call we got was to the value of 2k, paid for the print and distrubution plus we have a new client.

I get a lot of junk mail thru my door and I do actually look at each one before there binned. Worth a shot in my opinion. :cool:

steve_

I guess it depends on your business and your target market, whether flyers is a relevant form of advertising for your customers. If your advertising in different areas such as newspapers and online it might be good to add a promo code to your adverts. At least this way you can measure which form of advertising is working best for your business.

Use a different code for each advert. So on flyesr have code ZO1, for newspapers have ZO2....ect ect. This way you can physically see where your customers are coming from based off the code they use and also see which form or advertising just isnt getting the punters in.

antoinolachtnai

I would say that if you are doing it, you need to do a great flier. This is my experience.

I got a very good design firm, who came up with a good idea for giving it a distinctive lok (a metallic ink in a three-colour print). I printed on 300gsm paper. This made the whole thing feel substantial and distinctive.

If you are going to just print an A4 or A5 colour thing on 120gsm paper, I wouldn't bother myself. There is so much cruft coming in the door that it's unbelieveable.

Incidentally, our service fitted the leafleting approach well, because it was of interest to just about everyone in the area.

For something like kitchens, you really want to reach people who are actually interested in getting a kitchen. This is tricky, but think about it. You could talk to kitchen retailers, or maybe advertise outdoors near their premises. You might try Google. The Golden Pages is sort of old-hat at this stage, but it might work for you. You might also think about who the decisionmaker on a kitchen purchase actually is, and see if you can find a way to reach them. (What do they do in their spare time? Do they have children? What age are they? Are they men or women?)

Incidentally, some of the flier distribution crowds will also do the design and print for you, so that package might make sense.

johnmurph01

antoinolachtnai wrote: »

I would say that if you are doing it, you need to do a great flier. This is my experience.

I got a very good design firm, who came up with a good idea for giving it a distinctive lok (a metallic ink in a three-colour print). I printed on 300gsm paper. This made the whole thing feel substantial and distinctive.

On the money. A weedy, flimsy flyer will go nowhere. For flyer drops in people's letter boxes I use a light card (the weight escapes me) and I know for a fact it has a great throughput rate.