Forever 21 Repricing?

lainey316

Was in Forever 21 yesterday and every item (it seemed) was repriced, the original price covered with a sticker with a new, lower price. Anyone know why this is? One item was changed from 20.50 to 17.75 and it seemed about the same percentage reduction across the board.

Novella

I dunno why F21 are doing this, but when I worked in River Island, we sometimes had to re-price depending on the conversion from sterling to euro. Perhaps it has to do with the dollar or whatever.

Twee.

Yeah we did reprices sometimes in Topshop. It wouldn't be store wide though, just a few pieces.

Corruptedmorals

! Sounds awesome! If only I had money to continue my f21 addiction.

Tayla

I've noticed price changes on the website too (not sale prices)

A V A

i work in f21 and i tell you ,repricing the whole store was a nightmare ahaha they changed the prices to match the dollar price ,f21 bosses wanted the e.u market to be even more affordable so thats why the matched the dollar , anymore body that noticed wasn complaining :P

lainey316

Wasn't complaining at all, just interested in the reasoning- am always interested in such retail actions.

theg81der

Woohoo I got a voucher for my bday so thats unbelievably great!