What is "Guaranteed Irish"?

ScouseMouse

Hi everyone.

During the week, I noticed on the cover of a newspaper, the "guaranteed irish" symbol.

Now does anyone know how to define this?

The publication in question is, in my opinion, a rather sensationalist rag mag owned by a large UK publisher. I dont believe they have anything here more than an office, and its a bit much sticking the word irish in front of the name.

Can anyone define "Guaranteed Irish" and does it apply here?

Thanks

Victor

http://www.guaranteedirish.ie/index.asp

Presumably a certain proportion is written here and the Irish edition is printed here.

Reloc8

I don't think anything Irish is guaranteed anymore oh wait that's to do with banks not newspapers sorry carry on.

Tom Young

Commission v Ireland – (Buy Irish) [1982] ECR 4005 Case 249/81

The case concerned what as the Irish Government’s attempt to get Irish people to purchase domestic products, using the Irish Goods Council. The Council encouraged the use of a Guaranteed Irish symbol, there was also an advertising campaign. The Council consisted of Government appointees, and was financed out of state funds. It was a private company and therefore was not affected by TEU Article 28, quantitative restrictions between member states, the Government said t applies to member states, this is a private company.

The ECJ said that the Irish Goods Council was clearly carrying out Government policy. The Irish Government also argued that it was not a measure equivalent to a quantitative restriction.

The ECJ said that it rejected this, I said it was a national practice which was prosecuted with the assistance of the Government. It said that the activities had the potential effect on imports from other states, and that potential effect was comparable to the effect that might result from any binding measure taken by the Government.

The court mentioned “potential effect”. The facts seemed to show that he campaign had little effect. The court also said that it was not relevant that the measures were not binding on companies to put the guaranteed Irish symbol on their goods, the court said t was capable of influencing traders and consumers. Ireland was held to be in breach of the treaty in organising the campaign.

Note: the emphasis on substance rather than on the form of the measure. (campaign ineffective)

lods

superscouse wrote: »

Hi everyone.

During the week, I noticed on the cover of a newspaper, the "guaranteed irish" symbol.

Now does anyone know how to define this?

The publication in question is, in my opinion, a rather sensationalist rag mag owned by a large UK publisher. I dont believe they have anything here more than an office, and its a bit much sticking the word irish in front of the name.

Can anyone define "Guaranteed Irish" and does it apply here?

Thanks

My understanding is that "Guaranteed Irish" is a private limited company that allows use of its logo to companies that subscribe to it. I don't think anyone should be under any illusion it actually means anything.


http://www.guaranteedirish.ie/

Guaranteed Credibility
The Guaranteed Irish program was established by the Irish Goods Council in 1975. Since then, it has become one of the most recognized brands in the country appearing on everything from children's copy books to bags of sugar and even software packages.

In 1982 the European Court ruled against the operation of the scheme by a state funded agency. To continue with this valuable service to industry and the community, and in 1984 Guaranteed Irish Limited was formed as an independent non-profit company to maintain and develop the program.

Guaranteed Prosperity
Going forward, Guaranteed Irish Limited will continue to promote the ethos of the original program.

Today, the company is managed by a small full-time staff and a board comprising of high-profile figures from Irish industry.

By displaying the Guaranteed Irish mark you are helping your customers to make the choice to buy an Irish produced product or service.