New Porsche Dealer in Ireland - Joe Duffy

VolvoMan

I was passing through Rochestown Avenue today and saw that Joe Duffy now have a Porsche sign up on their outlet. I couldn't see any new models in the showroom though.

Taking on the retail responsibility of high Co2 Porsches in 2010 recession stricken Ireland doesn't strike me as a good business decision to be honest.

unkel

VolvoMan wrote: »

Taking on the retail responsibility of high Co2 Porsches in 2010 recession stricken Ireland doesn't strike me as a good business decision to be honest.

2010 Porsches are very low CO2!

Neither of us have any insight in the details of the deal struck between Porsche and Joe Duffy, but to be the one and only seller of a popular exotic make of cars in any country (presumably also with the exclusive rights to sell parts - a very high margin area) might be the best business decision Joe Duffy has ever made. We'll see.

johnos1984

VolvoMan wrote: »

Taking on the retail responsibility of high Co2 Porsches in 2010 recession stricken Ireland doesn't strike me as a good business decision to be honest.

I disagree slightly.

There is nowhere for people to have them serviced by a main dealer so there is a large market out there not being catered for

PCPhoto

VolvoMan wrote: »

I was passing through Rochestown Avenue today and saw that Joe Duffy now have a Porsche sign up on their outlet. I couldn't see any new models in the showroom though.

Taking on the retail responsibility of high Co2 Porsches in 2010 recession stricken Ireland doesn't strike me as a good business decision to be honest.

johnos1984 wrote: »

I disagree slightly.

There is nowhere for people to have them serviced by a main dealer so there is a large market out there not being catered for

I think the OPs point is that people (or at least most of us out there in the real world) ... Can't afford a porsche (apparently theres a recession on !!) - so becoming a porsche dealer may not be a shrewd move.

but as you pointed out .... there is a market that needs catering (I doubt its a large market) but nonetheless there is potential for a slightly profitable business - assuming there are people who can afford a porsche in this day and age.

johnos1984

PCPhoto wrote: »

I think the OPs point is that people (or at least most of us out there in the real world) ... Can't afford a porsche (apparently theres a recession on !!) - so becoming a porsche dealer may not be a shrewd move.

Don't forget the sell other high end marques so the Porsche brand will end up being complementary to the other brands they sell.

i.e. Laurcan can't afford a new Porsche but a high end BMW is affordable, if you get what I mean. Or else a child in the family might be getting their first car so its easier to buy there than go elsewhere. The expectation for sales would also be low so as long as they keep a few new sales ticking over a year they should weather the storm

PCPhoto wrote: »

assuming there are people who can afford a porsche in this day and age.

Take a drive around certain parts of South Dublin, north Wicklow and some other affluent parts of the country and you would wonder what the word recession means

PCPhoto wrote: »

I doubt its a large market

I agree also but don't forget for the majority of people who own newish ones they will have a main dealer do everything at an inflated price and not worry about it as much as the ordinary punter. The servicing costs of 10 911 could equal 30 Merc C-Classes (an example I don't know if that is true) so it all becomes relative

Fishtits

There is a reasonable cohort of Porsche owners out there that may keep the servicing bay occupied.

Trouble is, have they the technical trained staff to deal with it?

A Mate of mine was involved when Churchtown got the franchise way back when, he was as switched on as they come but confessed that the Porsche stuff was off the wall, not difficult, just that they had a way of doing things that was unlike anything he had experienced previously. And everything took hours vs minutes for other marques. You were mixing agricultural engineering with Formula One on a daily basis...

Good Luck I guess...

mickdw

To be fair, New sales wouldnt break any records at the minute but being a main dealer, he would do a very good trade on used porsches Id say. Used Caymans are now very affordable and keeping that kind of stuff within the dealer network is important and profitable from a sales, servicing & parts viewpoint. Also given the economic climate, alot of the crap from the manufacturers re dedicated brand identity designed premises for each marque might be put on the slightly longer finger allowing the likes of J Duffy to add the porsche franchise to current business at favourable cost.

Treehouse72

This is absolutely brilliant news because I was starting to run out of places to buy my Porcshes. Should be much easier now. See you Monday Joe!

VolvoMan

unkel wrote: »

2010 Porsches are very low CO2!

They may be low for sports cars, but you will find that today's well-to-do Irishman see's no need for any other car than a 520d that he only has to pay 150 euro road tax on.

johnos1984 wrote: »

I disagree slightly.

There is nowhere for people to have them serviced by a main dealer so there is a large market out there not being catered for

I am aware of that, but I'm sure that as a main dealer certain targets will have to be reached regarding the sale of new cars as well, which I see as potentially zero.

johnos1984

VolvoMan wrote: »

I am aware of that, but I'm sure that as a main dealer certain targets will have to be reached regarding the sale of new cars as well, which I see as potentially zero.

As long as it is in low double digits they should be ok

jaffa20

If people have the money to buy them, they will be bought. I know if i had some the funds, i'd chose a porsche over a 520d anyway.

johnos1984

jaffa20 wrote: »

I know if i had some the funds, i'd chose a porsche over a 520d anyway.

I think we all would and contraception to make sure it stayed that way

CompleteCarGuy

I am told there should be an announcement on this in the next 24-48 hours from Porsche UK. Seems to be the OP is not far off

CompleteCarGuy

http://www.completecar.ie/news/article/415/Joe-Duffy-Motors-appointed-as-Porsche-Service-Centre-for-Ireland


Joe Duffy Motors in Dublin has been appointed as the main Service Centre for Porsche cars in Ireland.

The announcement came today (Tuesday 2nd November) from a spokesperson for Porsche UK.

The dealership will initially be responsible for the servicing of the Porsche marque and for the retail of Approved Used Porsche from their premises. However the dealership is expected to retail new Porsche cars in the future.

Porsche Service Centre Dublin is located just off exit 16 of the M50 at Rochestown Avenue, Dun Laoghaire, County Dublin. Customers can contact the Service Centre on 01 235 3375 or by email at info@porschedublin.ie

rebel.ranter

A couple of points:
1. The people who are in the market to buy a new Porsche are probably not as affected by the recession as those ordinary folk out there.
2. I think the parts & servicing market is a definite money spinner, imagine being the only one in the country to supply these services?

Here are the new Porsche sales year by year in Ireland:
2010: 7
2009: 11
2008: 105
Imported Porsche year by year (not new registrations):
2010: 47
2009: 64
2008: 216
Source: http://www.motorcheck.ie/blog/stats/?y=2008&make=porsche&cat=1

The above stats alone shows that there are a number of Porsche out there & would hazard a guess that the registrations of Porsche between 2004-2007 would eclipse the numbers above. All of these people, particularly the 2007-2010 would be keen to get a main dealer service or may want a new set of wheels, new tail light, etc.
I think they only have to do a half decent job for this venture to be a success. (I am sure that they hope to do better than that)

CompleteCarGuy

Joe Duffy say there is a pool of 1200 Porsche owners out there who might avail of their new service centre

P

rebel.ranter

450+ of them only bought their cars in the last three years too according the the stats. So it is believable.

jjmcclure

Service and used Porsche only at first. Untried and untested so far, will need to see what the reports are like before I use them.

Joe 90

I would imagine the question is how many places can you get a Porker serviced in the North?

jjmcclure

Joe 90 wrote: »

I would imagine the question is how many places can you get a Porker serviced in the North?

At least 3 high quality ones. Agnews, Geroge McMillan and anothe independent.

Not to mention a couple of good indies in Dublin. And if genuine Porsche parts are used the warranty is still valid.

ToxicPaddy

There are 3 Porsches currently sitting in the car park of where I work at the moment, 2 were bought in the UK and 1 in Ireland, so I can see the guys here getting them serviced there as all have full Porsche service history..

Might be a well wise decision in the long run as I'm sure once he has it, Porsche will be slow to allow someone else to setup as an official dealer/service centre elsewhere in the country.

Tox

jjmcclure

Although it may be easier to get to than Porsche Centre Belfast you will find a lot of the Porsche People in the republic know and trust PCB (Agnews) as the service is excellent and they have technicians with years of experience. Not so with Joe Duffy Porsche as far as I know. The BMW place dosen't have a great rep for customer service either.

I'll still be using Agnews for noe

Absurdum

Man of the people my arse! Last time I'll ever listen to Liveline