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The Gloss: How Do They Do It?

  • 02-09-2010 11:03am
    #1
    uvox
    Closed Accounts Posts: 975 ✭✭✭


    Flicking through The Gloss (now free with the Irish Times). That is one expensive publication to produce. Sure there's a lot of fancy ads in there, but are they really covering costs on it? Nice job though.


Comments

  • #2
    Lenny Lovett
    Closed Accounts Posts: 920 ✭✭✭Lenny Lovett


    Is it a totally free publication or is there a free version (in The Times) and a paid for edition, which would be bigger, too? Hello Mag do this way in association with the Mail or Express in the UK.
    It got a load of free publicity on The Liveline today.


  • #3
    uvox
    Closed Accounts Posts: 975 ✭✭✭uvox


    Totally free now. It was a standalone, pay-for job before that.


  • #4
    jmcc
    Registered Users, Registered Users 2 Posts: 7,521 ✭✭✭jmcc


    uvox wrote: »
    Totally free now. It was a standalone, pay-for job before that.
    Wasn't another one of those famous Irish Times acquisitions that turned to sh!ite? I think that they had to rejig it as an insert because the figures weren't strong enough to justify leaving it as a stand-alone. (From what I remember.)

    Regards...jmcc


  • #5
    jdivision
    Registered Users, Registered Users 2 Posts: 4,260 ✭✭✭jdivision


    It's a money pit, they had to give it away for free to try and get some readership so they could get some advertising. I wonder how many of the ads are paid for. Another Maeve special, everything she touched turned bad and journalists got laid off as a consequence of her shortcomings.


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