JNRS 2010

IRE60

For anyone interested - Readership figures

uvox

Thanks for sharing. Interesting stuff. I was expecting much worse for the Indo and Irish Times, but they'd held well (Indo up by 1%).

However, very surprised by the Sunday Business Post, but not and the Herald. Cutbacks in either staff or production coming there. Can't say I'm sorry given the piss-poor editorial.

Expected much worse from the Turbine.

Mail on Sunday doesn't surprise me the amount of free stuff they give out and some of the punchier coverage on expenses and stuff lately. Sunday Times I guess has now blown it with the paywall. Bad timing when it was going up.

monument

uvox wrote: »

Thanks for sharing. Interesting stuff. I was expecting much worse for the Indo and Irish Times, but they'd held well (Indo up by 1%).

However, very surprised by the Sunday Business Post, but not and the Herald. Cutbacks in either staff or production coming there. Can't say I'm sorry given the piss-poor editorial.

Expected much worse from the Turbine.

Mail on Sunday doesn't surprise me the amount of free stuff they give out and some of the punchier coverage on expenses and stuff lately. Sunday Times I guess has now blown it with the paywall. Bad timing when it was going up.

I can understand why you were expecting much worse from the Turbine and are not surprised by the Herald... but why the surprise with the Sunday Business Post? And why were you expecting much worse with The Irish Times and Indo?

jdivision

monument wrote: »

but why the surprise with the Sunday Business Post?

Because their circulation figures are hugely down (about 15% I hear) and they were fairly brutal storywise in the first half of the year? They've picked up since and aside from last Sunday have been the best of the Sunday papers over last six weeks

constitutionus

was rooting around on the stockbroking sites and there was a story on bloxams yesterday saying the tribune is going tabloid. as in itll become a compact, apparently to go up against the daily mail.

no surprise really considering its one step away from being shut down.

looks like sir anto and o brien aret willing to stomach the losses much longer.

uvox

right, based on falling figures for circulation, not readership. there's another thread on the SBP.

I'm interested in the relationship between the two figures. If circulation of the Irish Times is closing in on 100K, but readership if 350K, then are we saying 2.5 people read someone else's paper? Kinda hard to believe actually...

jdivision

Well a lot of them are probably shared in offices and places like that.
In fairness nobody trusts the readership figures anyway

constitutionus

im pretty sure i heard somewhere once that they actually factor in people that walk in, read the front page, and then leave the shop.

i dont know how the hell they DO that , but theyre you go.

seems to me actual sales is the only thing that matter.

sundaypapers

Agreed, I think sales and readership are the real indicators. But it's advertising figures (or lack of) that give the game away early. No sure how you're establish that though.