July 2010 JNLR's

Bard

They're out... here: http://www.bai.ie/publications_jnlrresults.html

The highlights as far as I can see:

National stations are struggling a little in the face of huge competition from local and regional stations. Today FM have moved ahead of RTÉ 2fm on market share, but RTÉ Radio One are still the most listened to station nationally by a long shot.

In Dublin, Q102 have jumped ahead of FM104 on market share, putting them in second place to 98FM. However, FM104 still have the highest weekday reach (19%) with 98FM dropping a point to join Spin 1038 on 14%. Both 98FM and FM104 will of course continue to claim that this makes them number one.

In the regional stations, the iRadio sisters of i102-104 and i105-107 don't appear to have dropped listeners, despite their recent issues and have actually seen slight increases in market share - with the north-west station at 13.6% (+1.7) and the north-east one moving to 3.8% (+0.2).

The good news continues for local stations as Cork's combined forces of 96FM and C103 are continuing to trounce all comers in the ratings, as are Highland Radio in Donegal, Mid-West Radio, Limerick's Live95FM and Radio Kerry.

Any thoughts?

Lenny Lovett

In my opinion the Nationals are taking a trashing from the locals because TodayFM and 2FM are almost identical in terms of output aand Newstalk and Radio 1 are morphing each other too although Newstalk has a bit to do to catch up on the quality and substance of radio 1. There's so much speech content on the nationals whereas the locals have really only their customary morning local affairs show between 10 and 12. Does that tell us that people are preferring music radio again?

rebeve

2FM died a long time ago .

mike65

http://www.boards.ie/vbulletin/showthread.php?t=2055984022