"He drives, she dies" and making a complaint

um7y1h83ge06nx

Seeing as we were speaking so much about this recently I decided to get off the fence and make a complaint to the Advertising Standard Authority of Ireland.

It only takes a few minutes and can be done online.

Here's the form:

http://www.asai.ie/complain.asp

Matt Simis

Jaelyn Helpful Slot wrote: »

Seeing as we were speaking so much about this recently I decided to get off the fence and make a complaint to the Advertising Standard Authority of Ireland.

It only takes a few minutes and can be done online.

Here's the form:

http://www.asai.ie/complain.asp

Great thanks, submitted a complaint too.
I hope the Compliant Submission works however, did you notice the error on the first of two stages of the submission:

Folder \hshome\orlatwom\asai.ie\uploaded does not have write permissions.

Where can I lodge a compliant about the above?

um7y1h83ge06nx

Complain to Orla Twomey I guess!

If we got enough of complaints they may finally take notice. Here's the body of my complaint.

I consider this advertisement to be both misleading and offensive. It states that if a female gets into a car with a male she will die. This is obviously mis-leading and attempting to create a dangerous stereotype. It is offensive to Irish males as it therefore infers that all males are killers. Thank you.

A bit short and simple, but it's hard to know what else to say as the flaws of the advert seem so obvious.

alexmcred

There was a thread about this last year the complaint was rejected.

galwaytt

alexmcred wrote: »

There was a thread about this last year the complaint was rejected.

Indeed it was - mine included.

But hey, new year, new campaign, new complaint. I'm doing it again, and fup them.

um7y1h83ge06nx

Yeah I know. I wouldn't expect much to come of this either but reckoned I may as well submit a complaint than just be a keyboard jockey here moaning.

thebullkf

what are you complaining for.?


http://www.independent.ie/national-news/male-drivers-to-blame-for-68pc-of-female-road-deaths-1424704.html

two-thirds of women who died in car crashes from 1997-2006 were passengers in cars driven by men.

Noel Brett, chief executive of the RSA, said that eight out of every 10 women felt unsafe as passengers in a car, with speeding cited as the main cause of concern

jaffa20

thebullkf wrote: »

what are you complaining for.?


http://www.independent.ie/national-news/male-drivers-to-blame-for-68pc-of-female-road-deaths-1424704.html[

Noel Brett, chief executive of the RSA, said that eight out of every 10 women felt unsafe as passengers in a car, with speeding cited as the main cause of concern

Then get the flippin bus!

L1011

I've asked the RSA for weighted figures for the gender of the driver in fatal crashes on a kilometres driven basis.

I'm still waiting. I suspect I know why - said figures would make this campaign to be BS. Men drive more than women, simple as.

Max Power1

Glad to see we can actually do something about this discriminatory ad.

Complaint submitted!

ardmacha

Since this is not a commercial marketing communication it has nothing to do with the ASA. As it is not advertising anything they have no influence whatsoever and all you are doing is cluttering up their mailbox and wasting your time.

thebullkf

dunno bout that.... there was a thread on this before, no?

i mean max power's point..

Eric Cartman

only positive thing about this campaign is it keeps women away from cars, always a good thing

Heroditas

Noel Brett, chief executive of the RSA, said that eight out of every 10 women felt unsafe as passengers in a car, with speeding cited as the main cause of concern

Yes, but were men or women the drivers in these 8 out of 10 cases?

thebullkf

.....

Heroditas wrote: »

Yes, but were men or women the drivers in these 8 out of 10 cases?

...."The scary stuff is eight out of 10 young women questioned said they regularly felt frightened travelling with a male driver," he said. "The big issue was speed, and when they did comment on speed the experience they inevitably found was the male driver would speed up. .....

Eric Cartman

any woman stupid enough to believe the rsa's bullsh*t shouldnt be in a car anyway...she might forget to breath at any moment... youd have to be almost in a vegitative state to listen to that lark

slickmcvic

I'm gonna complain about the head wreckin,mini Joan Burton voice over on the ad,listening to that one grate through ya would put ya off the road..."if he drives we all....... die aaaaaaah!!!

SilverBell

MYOB wrote: »

I've asked the RSA for weighted figures for the gender of the driver in fatal crashes on a kilometres driven basis.

I'm still waiting. I suspect I know why - said figures would make this campaign to be BS. Men drive more than women, simple as.

How can they find out how many kilometers everyone drives? Does anyone have that information?

Eric Cartman

SilverBell wrote: »

How can they find out how many kilometers everyone drives? Does anyone have that information?

well apparantly the rsA survey everything so i would assume theyd check those

Gophur

Some people have issues if such an advertisement warrants a complaint to ASA.



How about actually listening to the ad and seeing what is actually being said? (not taking the spoken words literally!)

Absurdum

I don't like the ad either but since we've been discussing it a lot here, it's doing the job they intended.

Eric Cartman

Gophur wrote: »

How about actually listening to the ad and seeing what is actually being said? (not taking the spoken words literally!)

how about i make an ad that says "Blacks drive, Whites die" it may only imply that in the case of a colision involving black and white person in the car that the white passenger will die and is not a comment on all black drivers , but you see how many people let that ad run

Eoin

Eric Cartman wrote: »

only positive thing about this campaign is it keeps women away from cars, always a good thing

And you're complaining about the RSA making sweeping generalisations? Women read this forum too, please keep those comments to yourself.

L1011

SilverBell wrote: »

How can they find out how many kilometers everyone drives? Does anyone have that information?

Traffic surveys. The RSA - and insurers - DO have that information.


I wonder can I, as someone in the target audience for this ad, get a discount on my insurance for never having a girlfriend to kill in a car crash? Because the ad makes it clear I'm no risk to my boyfriend

Eric Cartman

eoin wrote: »

And you're complaining about the RSA making sweeping generalisations? Women read this forum too, please keep those comments to yourself.

well if a goverment funded agency can make them :rolleyes:, also i have no problem with sweeping generalisations, i make them all the time, just have a problem with anti-white-straight-male generalisations........ill keep my views as mild as possible.

Max Power1

Absurdum wrote: »

I don't like the ad either but since we've been discussing it a lot here, it's doing the job they intended.

No, the job they intended is to appease the joe duffy brigade into thinking that they are doing something against the "evils" of young male drivers.

Sandwlch

Max Power1 wrote: »

Glad to see we can actually do something about this discriminatory ad.

Complaint submitted!

There is nothing discriminatory in this ad. You may find it offensive, or dispute it being correct, but since it is taking no action directly in favour or against anyone or any group, there is no discrimination involved.

muffy

Eric Cartman wrote: »

well if a goverment funded agency can make them :rolleyes:, also i have no problem with sweeping generalisations, i make them all the time, just have a problem with anti-white-straight-male generalisations........ill keep my views as mild as possible.

No a government funded agency cannot make them, that's what this thread is about...

Heroditas

Max Power1 wrote: »

No, the job they intended is to appease the joe duffy brigade into thinking that they are doing something against the "evils" of young male drivers.

I've just had a vision of "evil young male drivers" using some of the Joe Duffy brigade as target practice



"He drives, I smile"

kildare.17hmr

MYOB wrote: »

I've asked the RSA for weighted figures for the gender of the driver in fatal crashes on a kilometres driven basis.

I'm still waiting. I suspect I know why - said figures would make this campaign to be BS. Men drive more than women, simple as.

I think another good question to ask would be the percentage of male drivers v female drivers on irish roads, i would imagine we lads out number the girls by quite a bit which would attribute alot to there clames;) more male drivers than female = more male accidents

Max Power1

Sandwlch wrote: »

There is nothing discriminatory in this ad. You may find it offensive, or dispute it being correct, but since it is taking no action directly in favour or against anyone or any group, there is no discrimination involved.

Really

So replace he drives she dies with Black drives White dies, or so on and tell me its not discriminatory :rolleyes:

FFS at least post something that makes sense!

kildare.17hmr

defo discriminating, the vast majority of us will never kill any1 in a crash so its putting every1 in the same basket

Absurdum

Max Power1 wrote: »

Really

So replace he drives she dies with Black drives White dies, or so on and tell me its not discriminatory :rolleyes:

FFS at least post something that makes sense!

see post #7, they have the stats to back it up

Of these, 345 women died, two-thirds of which (234 or 68pc) were passengers in a car driven by a male. The figures also show that seven out of 10 female passengers, aged between 17 and 24, died while travelling in cars driven by males in the same age group.

thebullkf

Max Power1 wrote: »

No, the job they intended is to appease the joe duffy brigade into thinking that they are doing something against the "evils" of young male drivers.

+1..
replace the joe duffy brigade with Boards.ie brigade.

kildare.17hmr

thebullkf wrote: »

+1..
replace the joe duffy brigade with Boards.ie brigade.

+2:D

zuroph

has anyone got a link to stats on how often women are passengers in cars driven by men and vice versa? Seems to me when theres a couple involved, the men generally drive much more often, could skew the stats quite a bit.

kildare.17hmr

thebullkf wrote: »

+1..
replace the joe duffy brigade with Boards.ie brigade.

zuroph wrote: »

has anyone got a link to stats on how often women are passengers in cars driven by men and vice versa? Seems to me when theres a couple involved, the men generally drive much more often, could skew the stats quite a bit.

defo, the fact is if more lads than girls are driving then more lads are gonna have accidents

SomeDude

From the RSA.ie website "Fact: Males account for 80% of the drivers in fatal collisions, compared to 20% for female drivers."

I have a great idea for dramatically reducing deaths on Irish roads: Ban all male drivers. This will result in at least an 80% decrease in road deaths. In order for this new rule to work female drivers would have to chauffeur males (even if they are strangers) to wherever they pleased when requested. I'd be happy enough with that to be honest....

Eric Cartman

SomeDude wrote: »

From the RSA.ie website "Fact: Males account for 80% of the drivers in fatal collisions, compared to 20% for female drivers."

they should really affix an asterisk to it and note *FACT : 80% of the miles driven in Ireland are driven by males, so the above statement is shocking yet pointless

um7y1h83ge06nx

Absurdum wrote: »

see post #7, they have the stats to back it up

Yeah, but in order for it to back-up the "He drives, she dies" campaign it would need to say:

"Of these, 345 women died, 100% of which (234 or 68pc) were passengers in a car driven by a male. The figures also show that seven out of 10 female passengers, aged between 17 and 24, died while travelling in cars driven by males in the same age group. "

We haven't all killed women while driving, at least I haven't.

Max Power1

Absurdum wrote: »

see post #7, they have the stats to back it up

those stats are irrelevant. Men drive more than women.

The percentage accident per km driven ratio would be interesting to see.

Tordelback

Is anyone seriously disputing the facts of the situation here? In a car with a young man and woman it is overwhelmingly likely that the man is doing the driving. Given that the vast majority of fatal accidents involved young male drivers it's an inevitability that more females will die in cars that are driven by young males than in cars driven by themselves or other females. How could it be otherwise?

The tone of the advert is another matter, but I can't see any room for manoeuvre with respect to the statistics.

actuallylike

So 66% of female fatalities have male drivers? That means 33% of the fatalities are female drivers? The difference isn't mind boggling, if it was 90 or 95% there may be an issue but not here.

All my male friends drive and hardly any of my female firends drive, I think that's true for a lot of people but the main thing is that "He drives, she dies" is an absolute lie, plain and simple, alter it by using the facts and I'd be okay about it "He drives, you may die". Doesn't have the same nack to it but at least they won't be scaremongering.

Max Power1

Tordelback wrote: »

Is anyone seriously disputing the facts of the situation here? In a car with a young man and woman it is overwhelmingly likely that the man is doing the driving. Given that the vast majority of fatal accidents involved young male drivers it's statistical inevitability that more females will die in cars with driven by young males than in cars driven by themselves.

The tone of the advert is another matter, but I can't see any room for manoeuvre with respect to the statistics.

And in a roundabout way you have proved the irrelevance of the statistics! You say that in a car with a man and a woman the man is normally the one driving. This is because men drive more than women, hence, would have more accidents as they spend more time on the road.

I ask again - can we say white people drive worse than black people because blacks have less accidents or vice versa, if the "stats" back it up?

zuroph

Eric Cartman wrote: »

they should really affix an asterisk to it and note *FACT : 80% of the miles driven in Ireland are driven by males, so the above statement is shocking yet pointless

This. whats the mileage and gender balance on the roads?! I drive approx 100k km a year, my gf drives approx 12k km , obviously I'm way more likely to be in a road accident, is this because I've a penis? No, its because of my time spent on the road.

zuroph

it reminds me of the old cliche thats trotted out about 85% of accidents happen within 5 miles of the victims house, usually accompanied with "because they relax thinking they know the road". No, its because outside the five miles, your destination varies greatly, the 5miles is the common denominator in all trips.

I have to wonder if the slogan was "she drives he dies" would the men be so eager to go on and on about per distance stats!!

kildare.17hmr

made my complaint:D

zuroph

bluewolf wrote: »

I have to wonder if the slogan was "she drives he dies" would the men be so eager to go on and on about per distance stats!!

lazy fecking women, stand up for yerselves. :pac:

thebullkf

Max Power1 wrote: »

And in a roundabout way you have proved the irrelevance of the statistics! You say that in a car with a man and a woman the man is normally the one driving. This is because men drive more than women, hence, would have more accidents as they spend more time on the road.

I ask again - can we say white people drive worse than black people because blacks have less accidents or vice versa, if the "stats" back it up?

yes...


statistically speaking

ergonomics

Am I the only one a bit annoyed by the RSA motorbike ad which states that just under half of accidents involving motorcyclists are caused by car drivers? If just under half of accidents are caused by drivers that means the majority are caused by other sources. Why isn't an ad created to target them?