Advertisement
If you have a new account but are having problems posting or verifying your account, please email us on hello@boards.ie for help. Thanks :)
Hello all! Please ensure that you are posting a new thread or question in the appropriate forum. The Feedback forum is overwhelmed with questions that are having to be moved elsewhere. If you need help to verify your account contact hello@boards.ie
Hi there,
There is an issue with role permissions that is being worked on at the moment.
If you are having trouble with access or permissions on regional forums please post here to get access: https://www.boards.ie/discussion/2058365403/you-do-not-have-permission-for-that#latest

Just leave us alone! Intrusive Advertising

  • 16-06-2010 10:27am
    #1
    Registered Users, Registered Users 2 Posts: 3,831 ✭✭✭


    http://www.godlikeproductions.com/forum1/message898646/pg1
    Was just reading this article while researching the mind in relation to outside influence and came across this..http://www.commercialalert.org/issues/culture/privacy/hear-voices-it-may-be-an-ad
    New Yorker Alison Wilson was walking down Prince Street in SoHo last week when she heard a woman’s voice right in her ear asking, “Who’s there? Who’s there?” She looked around to find no one in her immediate surroundings. Then the voice said, “It’s not your imagination.”
    Indeed it isn’t. It’s an ad for “Paranormal State,” a ghost-themed series premiering on A&E this week. The billboard uses technology manufactured by Holosonic that transmits an “audio spotlight” from a rooftop speaker so that the sound is contained within your cranium. The technology, ideal for museums and libraries or environments that require a quiet atmosphere for isolated audio slideshows, has rarely been used on such a scale before. For random passersby and residents who have to walk unwittingly through the area where the voice will penetrate their inner peace, it’s another story.


    This kind of stuff makes me really wonder do some of our new age profits consider this is the voice they heard back in the 70-80's?
    Leaving that aside what right do these companies have to push adverts inside our heads(or in our ears) in an even more intrusive manor than voluntary hypnosis from tv's?


Comments

  • Closed Accounts Posts: 6,911 ✭✭✭Zombienosh


    that sounds crazy, surely that could be used to make people go crazy heh.


  • Registered Users, Registered Users 2 Posts: 19,976 ✭✭✭✭humanji


    It's not that intrusive. It's just like walking by a speaker mounted on a wall, but in this case most people won't know where the speaker is. It's pretty ingenius, IMO.


  • Registered Users, Registered Users 2 Posts: 3,831 ✭✭✭Torakx


    i think the US army or someone like thathas the ability to put sound into your skull but this one is as humanji says through the ear,or at least thats how i saw it working.
    I think its intrusive.The advertisers were saying it helps with noise polution but really its just adding to it.
    Later on there will be one of these on every corner and you will need to wear headphones or ear plugs to protect your mental integrity from being compromised by advertisements.


  • Registered Users, Registered Users 2 Posts: 19,976 ✭✭✭✭humanji


    But it's not intrusive at all. The alternative would be to have a speaker blaring out at everyone. I remember a UK company years ago was trying to develope this tech (maybe they're the ones who did it), and the market was for nightclubs and the like to be able to regulate the volume in certain areas as well asbeable to play different types of music in the one room without them all clashing.

    I do think there shuold be some sort of warning somewhere in the area of effect to warn the more simple of the populace to stop them jumping to drastic conclusions of alien or demonic possession etc, but I see it as little different to a bright neon sign; both are annoying but both are easily avoided.


  • Registered Users, Registered Users 2 Posts: 4,055 ✭✭✭Emme


    I think it's creepy. A speaker blaring out an advertisement can be heard by everyone, but with the new technology you won't know if everyone else can hear what's being said or if it's just you.

    I bet this technology has been used in secret as part of a torture regime.


  • Advertisement
  • Registered Users, Registered Users 2 Posts: 3,831 ✭✭✭Torakx


    My point is that blaring adverts or directing them at someones head with audio are intrusive and unnecessary in both cases.
    Visual polution is bad enough as it is in cities without people pointing speakers at your ears so you cant get away from the "spam"


  • Registered Users, Registered Users 2 Posts: 4,055 ✭✭✭Emme


    Torakx wrote: »
    My point is that blaring adverts or directing them at someones head with audio are intrusive and unnecessary in both cases.
    Visual polution is bad enough as it is in cities without people pointing speakers at your ears so you cant get away from the "spam"

    It might be mess but the other sounds like a dystopian nightmare. Imagine - no billboards, no sound except an incessant cacophony of advertisements popping off in your head everywhere you go, and you can't stop them. With audio ads you can at least wear earplugs if they're bothering you, but you couldn't get away from the other technology.

    I don't believe in NWO but that concept is a NWO wet dream!


  • Registered Users, Registered Users 2 Posts: 5,182 ✭✭✭nyarlothothep


    humanji wrote: »
    It's not that intrusive. It's just like walking by a speaker mounted on a wall, but in this case most people won't know where the speaker is. It's pretty ingenius, IMO.

    in·tru·sion (n-trzhn)
    n.
    1. The act of intruding or the condition of being intruded on.
    2. An inappropriate or unwelcome addition.

    Yes its intrusion and the only ingenuity displayed is in the implementation of the technology, other than that its yet another sad testament to the obnoxiousness of corporate thought. Hopefully people might think intelligently and say no, this is one step too far. I know there was a fierce backlash in US universities when brands started putting up ads in toilets.


  • Registered Users, Registered Users 2 Posts: 1,771 ✭✭✭Dude111


    Sounds very creepy!!!

    Sounds like its hard to get away from also!!! (They may try spamming people like this :()


  • Closed Accounts Posts: 6,911 ✭✭✭Zombienosh


    Wasn't something like this in a episode of futurama, adverts play in your dreams or something?


  • Advertisement
  • Registered Users, Registered Users 2 Posts: 7,893 ✭✭✭The_B_Man


    Its even penetrated the World Cup!! Bavaria being the latest culprits!!! :p


  • Registered Users, Registered Users 2 Posts: 19,976 ✭✭✭✭humanji


    in·tru·sion (n-trzhn)
    n.
    1. The act of intruding or the condition of being intruded on.
    2. An inappropriate or unwelcome addition.

    Yes its intrusion and the only ingenuity displayed is in the implementation of the technology, other than that its yet another sad testament to the obnoxiousness of corporate thought. Hopefully people might think intelligently and say no, this is one step too far. I know there was a fierce backlash in US universities when brands started putting up ads in toilets.
    I didn't say it wasn't intrusive. I said it wasn't that intrusive. It's public property that advertisers are paying to advertise in. The members of public choose to walk there. They can easily walk somewhere else.


  • Registered Users, Registered Users 2 Posts: 4,055 ✭✭✭Emme


    humanji wrote: »
    I didn't say it wasn't intrusive. I said it wasn't that intrusive. It's public property that advertisers are paying to advertise in. The members of public choose to walk there. They can easily walk somewhere else.

    True, but would they have chosen to walk if they had known they were going to be subjected to a booming voice in their head advertising something? I know I wouldn't.

    This technology has all kinds of sinister implications.


  • Registered Users, Registered Users 2 Posts: 5,182 ✭✭✭nyarlothothep


    humanji wrote: »
    I didn't say it wasn't intrusive. I said it wasn't that intrusive. It's public property that advertisers are paying to advertise in. The members of public choose to walk there. They can easily walk somewhere else.

    The gradual assimilation of public space by private interests is a dangerous step backwards from the semi functioning democracy we have. To me its an intrusion on publically owned space, or which should be recognized as such but isn't due to a democratic deficit. Anyway it was 3 years ago and still no sign of such advertisements but if they were to become commonplace I would really really hope that people wouldn't just take it.


  • Registered Users, Registered Users 2 Posts: 5,182 ✭✭✭nyarlothothep


    If you think that billboard advert was intrusive just check out the possibilities afforded by this. Our technology is evolving rapidly but I don't think some of us have the matching mindset to use it properly.

    http://www.wired.com/geekdad/2009/09/neurocinema-aims-to-change-the-way-movies-are-made/


  • Closed Accounts Posts: 1,205 ✭✭✭espinolman


    If you think that billboard advert was intrusive just check out the possibilities afforded by this. Our technology is evolving rapidly but I don't think some of us have the matching mindset to use it properly.

    http://www.wired.com/geekdad/2009/09/neurocinema-aims-to-change-the-way-movies-are-made/

    There you go , they can read your mind now to see what you think , thats great , just what we needed , next thing is the thought police and if you think an illegal thought .......................................:eek:


  • Registered Users, Registered Users 2 Posts: 19,976 ✭✭✭✭humanji


    They can't read your mind. They can only see how your brain reacts to certain stimuli and come to a conclusion based on that. As the article says, this is simply a more accurate way guaging audience reactions to films/trailers than a focus group or test screening. It's fairly pointless, to be honest, as it's just going to be incredibly expensive, they're not going to be able to use it on as broad a spectrum of people as they would in test screenings as it would take up too much time, and studios aren't interested in reshooting sections of films unless it's absolutely necessary as it cost a fortune to do so.

    I'm also fairly sure that this was being done in the 70's when the MRI was created. I remember reading something about the CIA testing with it but deciding it was a waste of time (a pair of pliers is apparently easier to use). I'll see if I can dig out and scan those articles.


  • Registered Users, Registered Users 2 Posts: 3,831 ✭✭✭Torakx


    Using functional MRI they can already tell if you are thinking about certain objects.
    One example used was a hammer.the subject was shown a picture of a hammer and the computer logged the FMRI scan and associates it with the picture.the only flaw so far with this technology is different visual perceptions of what a hammer looks like.
    So more complicated objects will be harder to pic up on.But at a basic level this is the start of being able to know what you are thinking of on the visual level of the brain anyway.I dont know about thoughts like speakingn to yourself in your head or audio sounds and language though.
    Its a limited technology now because its very new.But already i see they are looking to try integrate it into movie making.
    This is going to really refine the influences adverts will have on people and movies etc.
    They will be able to gage what exactly stimulates fear and sexual arousal in the brain which can lead to way more effective adverts and suggestion in movies.
    "Katz: The same tools that are applied to making films scarier can be applied to making them funnier, or more dramatically moving. Film should be an emotionally engaging experience. This technology can be used to heighten, no matter what the intended emotional effect. The best-case scenario features packed multiplexes where individuals rarely check their text messages … they are completely enthralled … because the filmmakers have done their homework."
    This is nice if you enjoy movies like myself,but also a bit scary when you consider all i have been posting about in the past.It all links up and its coming to a sitting room near you.


  • Closed Accounts Posts: 7,941 ✭✭✭caseyann


    Emme wrote: »
    I think it's creepy. A speaker blaring out an advertisement can be heard by everyone, but with the new technology you won't know if everyone else can hear what's being said or if it's just you.

    I bet this technology has been used in secret as part of a torture regime.

    I LOL'd sorry :(
    As i would find their ads torture enough :D


    I agree i would find it intrusive and pushy.It has all the markings of subliminal messages imo.

    p.s Guys is youtube working ok for yous?


  • Registered Users, Registered Users 2 Posts: 19,976 ✭✭✭✭humanji


    caseyann wrote: »
    p.s Guys is youtube working ok for yous?

    It's working fine for me at the moment.


  • Advertisement
Advertisement