Where Are The Single Men?

NathanKingerlee

I got some good suggestions in the outdoor section of this forum, but am looking for some more ideas.

I'm involved in running singles adventure weekends, which are always booked out with women. However it's always a struggle to get men interested in a weekend of kayaking and climbing with single women!

Any ideas how to change this, would be hugely appreciated?

DoMyBooks

In the pub drinking all weekend giving out because theres no single women around.

Joking aside try facebook ad's targeted at single men.

NathanKingerlee

Great, just got some facebook adverts started...

Cianos

How are you advertising currently, resulting in more women partaking than men?

FusionNet

Well as a single man I couldnt think of anything less enjoyable than climbing mountains and all that.. I have friends who love it but its not for everyone... Maybe if there was some form of motorsport built in then Id do it.. Off roading or something, then Id do the hill climbing.!

gavney1

well, isn't there generally a higher number of women at these sorts of things than men anyway (e.g. speed- dating etc..)?

So, right from the off, it's tough.

What sort of ratio are you talking about though? Like 2 Women for every Man?

If that's your ratio, then first off I'd be pushing that as a positive to men i.e. if I heard that a dating event was 75% women, then as a man I'd be alot more likely to join than if it was 50:50.

And what age group are you talking about?

NathanKingerlee

There does seem to be a higher ratio of men to women for dating events in general. With us it's a 3:1 ratio really; ages mainly in 30s.
@Cianos - The advertising resulting in more women then guys has really just been website, word of mouth, current customers and newspaper articles. Might look at some Google Adwords also.

Cianos

You should run separate campaigns, one targeted at women, the other at men. Make the pictures and images more appealing to each audience, and tell each what they would want to hear to make the idea more appealing. The pictures on your site look fun, but without sounding shallow girls dressed in lifejackets and high-vis gear isn't the most alluring to most men.

You should also think about targeting the outdoors type who would be in to the idea of a singles adventure weekend. For example there's a growing following for airsoft and as far as I know it's nearly all men. That's a fairly big catchment of your target audience right there so consider doing a bit of advertising on Irish airsoft websites or approach the clubs and see if there is anything you can offer them in return for sending a gang down.