Same ads for 18 months! Give me a break!

pog it

Seriously, what is the story with Hibernia Aviva? Their ads have been on constantly since January 2009- tv, and radio. This is a year and a half on, and still the same old bull, 'call us in Galway', 'let the sun shine' song.. stupid cartoon ads on tv.

It is driving me nuts!!

Is there any way to stop them?

Needless to say I will NEVVVVVVVVVVVVVVER buy insurance from them.

Grid.

Bastards alright, that friggin' ad does my head in!!!!!! Could they just f**k off altogether!!!!!:mad:

pog it

It has to be intentional- they have to be trying to engrain the song and brand in peoples' heads and this will probably work with part of our population It surely can't be because they can't afford a new campaign?

It is one of the most bland advertising campaigns out there, it's mad to think they paid someone to come up with the tv ad. No imagination whatsoever.

The only winners are RTE and Today Fm.. I don't even watch that much tv! I used to listen to Ian Dempsey show commuting to work last year, and that's when it was at its worst, and I just ended up having to turn off the show altogether!

jacaranda

pog it wrote: »

It has to be intentional- they have to be trying to engrain the song and brand in peoples' heads and this will probably work with part of our population It surely can't be because they can't afford a new campaign?

It is one of the most bland advertising campaigns out there, it's mad to think they paid someone to come up with the tv ad. No imagination whatsoever.

The only winners are RTE and Today Fm.. I don't even watch that much tv! I used to listen to Ian Dempsey show commuting to work last year, and that's when it was at its worst, and I just ended up having to turn off the show altogether!

The purpose of any advertising campaign is to get you to remember it. So 100 points to Aviva then, as they seem to have succeeded.

pog it

jacaranda wrote: »

The purpose of any advertising campaign is to get you to remember it. So 100 points to Aviva then, as they seem to have succeeded.

Actually no, the purpose of any advertising campaign is to get you to buy what they are selling so they actually get nil points.

No other business has had such a long and bland campaign running for that long.

They are really showing how little they think of Irish people with this- they must think it's a zombie nation.

jacaranda

pog it wrote: »

Actually no, the purpose of any advertising campaign is to get you to buy what they are selling so they actually get nil points.

No other business has had such a long and bland campaign running for that long.

They are really showing how little they think of Irish people with this- they must think it's a zombie nation.

Obviously you don't work in advertising as brand recognition is one of the top goals for non consumer brands like insurance companies, and one which they seem to have achieved here quite successfully.

pog it

Clearly there are a lot of gombeens working in the industry.

You may not realise this, but brand recognition is only effective when it's done well (like most things actually). For example Coca Cola- who actually change their ads and don't insult their potential customers.

For example, their new Diet Coke ad with puppet doll girls in the office. It's a fun girly ad, and that will stay with people, and in a positive way. It will help sales = the purpose of advertising!

Trust me, Aviva's long repetitive boring ads are a negative type of brand recognition, and that is the last thing the CEO of Aviva wants for his brand.

They need new marketing personnel. Come on, it's not hard....

jacaranda

pog it wrote: »

Clearly there are a lot of gombeens working in the industry.

You may not realise this, but brand recognition is only effective when it's done well (like most things actually). For example Coca Cola- who actually change their ads and don't insult their potential customers.

For example, their new Diet Coke ad with puppet doll girls in the office. It's a fun girly ad, and that will stay with people, and in a positive way. It will help sales = the purpose of advertising!

Trust me, Aviva's long repetitive boring ads are a negative type of brand recognition, and that is the last thing the CEO of Aviva wants for his brand.

They need new marketing personnel. Come on, it's not hard....

Trust me? Isn't that widely recognised to be one of the three lies of life?

1 Trust me
2 the cheque is in the post
3 I won't cum in your mouth

Brand recognition works well when more people recognise the brand. For example, why are you not discussing the new Legal & General ad campaign? Exactly.

pog it

jacaranda wrote: »

why are you not discussing the new Legal & General ad campaign? Exactly.

And you miss the whole point of my starting this thread... oh dear.

Again:

The ads have been annoying the **** out of me for over a year now and it is the first time any ad campaign has made me do that.

Look you aren't dealing with Joe soap here who sees a bland ad, recognises the brand later when he wants insurance, and goes out and buys. I have a better brain than that.

Now please like Aviva, Go away..........