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designer/custum furniture adverts

  • 07-04-2010 5:38pm
    #1
    julies boy
    Registered Users, Registered Users 2 Posts: 39 ✭


    i just want to through this out their for ideas
    i am 3rd generation of master cabinetmaker my granddad was a head chair maker for hicks of dublin (world renound) as things go i got away from the business and ended up in the building .as this is now dead and will be for a long time i was looking to going to doing nice custum furniture (good quility) but markiting is my problem and that is what i need ideas with
    designing bespoke furniture is a lot easer then selling it and getting the name out there
    most people dont realise that buying good furniture in a shop is nearly the same price as getting it custum made by small scale cabinetmakers workshop
    any advice welcome
    thanks


Comments

  • #2
    gavney1
    Closed Accounts Posts: 537 ✭✭✭gavney1


    PM sent


  • #3
    Cianos
    Registered Users, Registered Users 2 Posts: 4,850 ✭✭✭Cianos


    Not to be rude and I hope you don't take offence, and I'm only saying this because on Dragons Den it really affected the impact of someones pitch, but your post has a lot of spelling mistakes. If you're sending off proposals etc you want to come across as professional as possible and unfortunately bad spelling could give someone the wrong impression of you from the get go. So maybe get someone to read over any important things you're putting together before sending them off.

    Anyway, the first thing you need to do in my opinion is actually start building. It's many times easier to sell something tangible than it is an idea. Make some pieces that you are really proud of. Also you should look at the market and see if you can spot a gap in terms of the styles of pieces. Is there a particular style that not many others are providing? How can you improve upon this style and make it more contemporary? Will future trends bring a particular style to the forefront as it becomes more fashionable? Read design magazines and interiors magazines for clues about this. Subscribe to a bunch of design blogs and keep up to date on what is happening in your industry.

    Whatever style you will base yourself around I think it's important to produce a range in that style. This way the various pieces can reinforce the look you are going for. It just wouldn't work for example if you had one piece that was ultra modern and then another piece beside it that was very old fashioned. Your audience needs to be comfortable and familiar with the look you are presenting them, so don't confuse them.

    With anything that is customised, your customers will have quality and fashion in mind more so than affordability. As long as your pieces are not insanely priced, don't worry about trying to match prices of the big retailers, because they are after a different kind of customer than you are. You need to select a segment of the market that you would consider your 'typical' customer, and base your pricing around that.

    So, why not produce a range that you are really happy with, get yourself a simple website, send off high quality photos to magazines, blogs etc (including your web address obviously), and see how that goes.

    Good luck


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