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Airline marketing via social networking

  • 17-02-2010 11:06pm
    #1
    PILOT
    Registered Users, Registered Users 2 Posts: 66 ✭✭


    A topic which may bore some but i found very interesting

    Im in my first year studying BSc Hons in Airline and Airport management in london. Was in an airline marketing lecture today and was learning about the important role social networking sites such as twitter, facebook, myspace and bebo have for airlines.

    It was surprising that airlines have only recently started to realise the potential the free advertising on these sites have. Facebook with 400million users/ 60million per day allows for much higher penetartion for the marketing of a certain product.

    Selecting a particular site allows the airline to target market by age, sex, geographic loaction, and even occupation......

    Southwest airline have 860,000 followers on facebook
    Easyjet have 23,000
    EI have JUST 210

    An airline which you could compare EI to is germanwings, which has over 7,000 followers and 40,000 unique viewings per month!

    Im puzzled why EI dont use social networking in order to increase brand awareness in LGW especially. Im living in london and have only once seen a EI advertisment here. People on my course( an Airline course!, didnt realise EI have a base a LGW!!!)

    Hope some find this interesting, perhaps intriguing !!!


Comments

  • #2
    smellslikeshoes
    Registered Users, Registered Users 2 Posts: 3,354 ✭✭✭smellslikeshoes


    There is nothing more tacky than an airline making a group on facebook for the purposes of advertising. It just screams of a company trying to be hip and down with the kids and failing miserably. Even though Southwest airlines have 860,000 followers very few of them would actually take any interest or pay any attention to the group. The simple fact is there is a good percentage of facebook who just join every group that they see, it's not uncommon to see people who follow 500+ groups.


  • #3
    PILOT
    Registered Users, Registered Users 2 Posts: 66 ✭✭PILOT


    true, if the group is not carefully managed it would become tacky but for the likes of jetblue their twitter page is one of their strongest tools........they give special fares out just to their twitter customers which seems to rake them in.

    "Being hip and trendy" may be the way foward for some traditional airlines. Look at american airlines who are forcefully using social networking in order to loose the public perception of a "legacy carrier"


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