New Business

Eliza Lynch

I am a recent graduate and have managed to be one of the lucky few to gain employment. I have a job promoting a new business, I was wondering if any one had any tips as I am running out of inspiration and have exhausted the normal routes!
The demographic is 30+ both male and females in ireland and it is health related.....I can't really give much more information!
Thank you in advance for any help you can provide me with!

pm83

You may wish to mention the business on www.irishbusinesstalk.com and www.irishbusinesswomen.com. Also i'd set up a facebook fan page and maybe run some fun/quirky competitions for the facebook fans to generate a bit of a following for instance the person that refers the most number of fans in a week wins a prize,doesn't have to be expensive you'd be surprised how competitive people get.

MyBusinez.com

Eliza Lynch wrote: »

I am a recent graduate and have managed to be one of the lucky few to gain employment. I have a job promoting a new business, I was wondering if any one had any tips as I am running out of inspiration and have exhausted the normal routes!
The demographic is 30+ both male and females in ireland and it is health related.....I can't really give much more information!
Thank you in advance for any help you can provide me with!

I've built a website dedicated to promoting companies in Ireland and linking companies that may be able to do business but for one reason or another are not.

Maybe have a look at it. It's only getting going now but in a couple of months time it will be bouncing as I'll be going around to companies in my area.

uniqpers

It's quite a vague request. If you're looking to get more information can you say where it's based, is it online or bricks and mortor or both, is it a product or a service (LIke a health supplement or a GYM) and give a bit more of a description of what it is, what type of budget is there to use?

I know you said you can't give much more but ye have to receive.

Eliza Lynch

It is both bricks and Mortor, and is in the service industry.
I feel the biggest hurdle is both targettting the right ppl......do the older demographics in Ireland really use the internet to find out information about health services(this is a genuine question)?
As for budget it is very very tight.
I suppose Iwill have to just stick to the radio and print options?

inspired38

Eliza, radio and print are very expensive options for a start up business trying to identify their niche.

The web is a great option because every thing you do can be measured.

You need to either piggy back some other company with the database that you need or start building your own online - there are so many free ways online to build a database but thats what you need.

Also Kompass can provide you with demographic lists from their own database so if you say you want men between the ages of 35 and 50 in dublin - they can give you a list.

REgards