Technics is dead

Starfox

Anyone here this?

Antifmradio News...

The DJing community and the greater dance music scene mourns the loss of a clubbing staple today. No, Steve Aoki hasn’t hung up his record bag, but rather news has emerged that iconic turntable manufacturers Technics will be stopping production on their universally loved Technics 1200s and Technics 1210s.

In a statement re-posted on dance board Global Hardstyle, the company behind the production of the Technics turntables Panasonic announced that they would cease the manufacture of Tehcnics turntables in February next year, citing an increasing decline in sales as the motivation behind the line’s demise.

The Australian arm of Panasonic issued a similar statement today, expressing their disappointment that the brand’s 35 years-and-running legacy was to be put to bed.

“It is a sad day today but due to low sales globally in analogue turntables a decision to stop production has been made on Technics Turntables,” Panasonic spokesman Ian North explained. “For Australia this means we will receive our last shipment in March.”

With the disappearance of Technics decks now imminent it’s becoming increasingly clear that the digital juggernaut is showing no signs of slowing down. We’ve already heard from trance icon Tiesto how he’s abandoned the ‘outdated’ medium in favour and gone for the ease and accessibility of digital tune libraries. Indeed, the new (and might we just say super-sexy) CDJ-2000s from Pioneer look to be making things easier than ever before with USB stick functionality, employed just last weekend by another digital convert Sasha.

Whilst we’re sure the classic Technics turntables will live on in the hearts of many club-reverent folk out there – not to mention in more than a few purist clubs – it’s still a crushing blow to lose the decks, and if nobody minds, we’ll be bringing beer o’clock around early this Friday afternoon.

mike65

Not so fast buddy

http://www.residentadvisor.net/news.aspx?id=11415

Panasonic have released an official statement that claims they have no current plans to discontinue the Technics brand of turntables.

If you've been keeping your ears to the ground over the past month, you'll most likely have heard a few people commenting that Technics would be discontinuing their trademark 1200 and 1210 turntables. The story first emerged at the DMCWorld site, where we were informed that:
We have just heard the sad news from Panasonic (the manufacturer of Technics) that production of the world famous Technics SL-1200 and SL-1210 DJ turntables will stop at the end of February 2010. This marks the end of an era – Technics have been the industry standard for over 35 years with this turntable and the SL-1200 is synonymous with the DJ culture.
The alleged statement was later repeated on sites such as Future Music and the Global Hardstyle forums, before quickly spreading across the internet.

Starfox

mike65 wrote: »

Not so fast buddy

http://www.residentadvisor.net/news.aspx?id=11415

from the above statement

''blog asking, "is this a mean viral marketing stratergy (sic) to boost global sales of their turntables?"

I think so! pretty lame if it is like!

Jev/N

There has already been a thread or two about this.... It was announced on an Aus/NZ music forum that Technics were discontinuing their Mk5 turntable in that market only and they were continuing with their Mk5G and a new Mk6 along with the old Mk2 1210 there; and everywhere else :rolleyes:

Starfox

lol, im not posting 'news' anymore :rolleyes::D

slickmcvic

IS TIESTO DEAD AS WELL?