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Peugeot 308 Verve Advert - "No-R" ?

  • 07-08-2009 12:22pm
    #1
    kirving
    Registered Users, Registered Users 2 Posts: 6,129 ✭✭✭


    In the "Drive Sexy" advert for the new Peugeot 308 "Verve", the woman asks does the car come in any other colour than black.

    The salesman replies, saying that it comes in "Noir", which is the french for Black obviously. He's american, but the way he says Noir sounds as if he's saying "No-R", as in there's no R in Peugeot. A lot of English people, and people over her call them "Per-geot's", so maybe the advert is playing on that? Also, the ad ends with a close up of a woman's lips saying Peugeot, in correct french pronunciation.

    Very clever advertising or am I reading too much into it?!



Comments

  • #2
    Terrontress
    Registered Users, Registered Users 2 Posts: 3,918 ✭✭✭Terrontress


    Reading too much into it. It's a play on Henry Ford.


  • #3
    De Hipster
    Registered Users, Registered Users 2 Posts: 1,160 ✭✭✭De Hipster


    Kevin Irving wrote: »
    In the "Drive Sexy" advert for the new Peugeot 308 "Verve", the woman asks does the car come in any other colour than black.

    The salesman replies, saying that it comes in "Noir", which is the french for Black obviously. He's american, but the way he says Noir sounds as if he's saying "No-R", as in there's no R in Peugeot. A lot of English people, and people over her call them "Per-geot's", so maybe the advert is playing on that? Also, the ad ends with a close up of a woman's lips saying Peugeot, corin correct french pronunciation.

    Very clever advertising or am I reading too much into it?!


    Bloody hell...that's complex; you should work in advertising. Or maybe you do...good job then so. As you were!


  • #4
    kirving
    Registered Users, Registered Users 2 Posts: 6,129 ✭✭✭kirving


    Henry Ford too yea - "you can have it in any colour you want as long as its black!" Don't work in advertising no!


  • #5
    Gran Hermano
    Closed Accounts Posts: 9,330 ✭✭✭Gran Hermano


    Terrontress wrote: »
    Reading too much into it. It's a play on Henry Ford.

    I agree, am also pretty sure Peugeot were running ads in the UK addressing the mispronunciation in the UK of their brand.


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