today fm 5.15pm - sports energy drinks

Transform

being covered on today Fm - was asked to be on but busy with clients

polishpaddy

Transform wrote: »

being covered on today Fm - was asked to be on but busy with clients

Do you know how big headed you just sounded ? lol

Macha

polishpaddy wrote: »

Do you know how big headed you just sounded ? lol

ergh, that's a bit harsh..

polishpaddy

Well it gave me a good chuckle.
Nice to see some humour in this place.

itsallaboutheL

polishpaddy wrote: »

Well it gave me a good chuckle.
Nice to see some humour in this place.

are you off your face!!! it'd be nice to see some seriousness in this place!!

and before ye say it the kettle can go jump!

Macha

Listening now.

Surprise surprise, the lady involved with advising drink companies doesn't think they're a problem. She said she didn't think that children would be taking sport drinks during exams before admiting that her own daughter was drinking "litres" of the stuff at the moment while sitting the LC.

Side note: I was looking at the side of a sugar packet today and it said:

High Carbohydrate weight reducing diets including sugar are the key to losing weight

*facepalm*

You can see it here. Click on "New Packs" and then the 4th pack along, entitled "Weightloss". What a joke.

http://www.irish-sugar.ie/

polishpaddy

Just listening to it aswell.

She made more noise about under-age drinking that anything else.
Her own daughter was drinking lires of the stuff haha thats gas.

*facepalm* +1:) good find.

eclectichoney

taconnol wrote: »

Side note: I was looking at the side of a sugar packet today and it said:

*facepalm*

You can see it here. Click on "New Packs" and then the 4th pack along, entitled "Weightloss". What a joke.

http://www.irish-sugar.ie/

Oh my.

I really, really cannot believe that. Surely the advertising standards people are able to stop such wild, random, unjustified claims??

Sorry to drag the thread OT Transform - just couldn't believe what taconnel pointed out there! :eek::mad::eek::mad:

dioltas

Haha, that's gas.
http://www.irish-sugar.ie/levels/level3.html#Highcarbohydratelosingweight

Who would have thought, sugar is good for weight loss!

Transform

no worries, had to post it up quickly as was in mega rush so better to have it up than not.

Did not get to listen to it but they podcast them so should be up soon enough.

Was disappointed i could not be on as i would have gave it my honest opinion - sugar drinks should only be used by those involved in heavy physical exercise at a high level.

kevpants

High sugar- low fat diets are associated with body leanness .A low sugar- high fat diet is associated with a higher prevalence of obesity. The proportion of obese people fell as sugar intake rose.

Ref: Bolton –Smith ,C.Woodward,M.(1994) Proceedings of the Nutrition Society.52,383A

If I had a time machine one of many stops would now be 1994 to punch this guy directly in his face the moment he finished this sentence.

Hanley

itsallaboutheL wrote: »

are you off your face!!! it'd be nice to see some seriousness in this place!!

and before ye say it the kettle can go jump!

It's been a while since I got to use it!

taconnol wrote: »

Listening now.

Surprise surprise, the lady involved with advising drink companies doesn't think they're a problem. She said she didn't think that children would be taking sport drinks during exams before admiting that her own daughter was drinking "litres" of the stuff at the moment while sitting the LC.

Why people think a shed load of sugar and a bit jump in insulin levels is GOOD for concentration is completely beyond me...

kevpants wrote: »

If I had a time machine one of many stops would now be 1994 to punch this guy directly in his face the moment he finished this sentence.

The funny thing is, they probably were actually able to set up the study in such a way that it was a perfectly valid statement to make. Which just furthers my believe that the vast majority of sponsored research is nothing but advertising by a different name.

brianthebard

eclectichoney wrote: »

Oh my.

I really, really cannot believe that. Surely the advertising standards people are able to stop such wild, random, unjustified claims??

I blame the Greens! (specifically Trevor Sargent) :pac:

ragg

kevpants wrote: »

If I had a time machine one of many stops would now be 1994 to punch this guy directly in his face the moment he finished this sentence.

Preach brother pants, Preach

An Citeog

Hanley wrote: »

Had to be done!:p

toggle

Short article on the negative effects of sports drinks, worth the read

http://articles.mercola.com/sites/articles/archive/2009/04/23/sports-drinks-rot-your-teeth.aspx

Toggle

CatFromHue

i was listening to this but the way they talked over each other and where having there little arguments im not sure what either of their points where in the end!
maybe i need a power drink to help me concentrate! lol
just out of curiousity has anyone seen the mars energy drink?
on its blurb it says cyclists who drink it in studies performed better than those on other energy drinks and isotonic drinks!!!

RacoonQueen

CatFromHue wrote: »

i was listening to this but the way they talked over each other and where having there little arguments im not sure what either of their points where in the end!
maybe i need a power drink to help me concentrate! lol
just out of curiousity has anyone seen the mars energy drink?
on its blurb it says cyclists who drink it in studies performed better than those on other energy drinks and isotonic drinks!!!

In endurance events it's actually quite good. I know cyclists and runners who would drink it during long sessions. I've done it myself on a few runs over 20 miles - high calorie and instant energy...and it's yummy.

polishpaddy

So is a block of cheese.

Hanley

polishpaddy wrote: »

So is a block of cheese.

Comparison fail.

polishpaddy

aybrbtu

Roper

When I was doing cross country races a few years ago in school I used to carry a block of Gouda, a cheese knife, and a chopping board with me in my shorts. Stopping to get the energy and protein in made all the difference.

itsallaboutheL

Roper wrote: »

When I was doing cross country races a few years ago in school I used to carry a block of Gouda, a cheese knife, and a chopping board with me in my shorts. Stopping to get the energy and protein in made all the difference.

i prefer the old cheese-strings myself, them chopping boards start to chaff after a while

CatFromHue

toggle wrote: »

Short article on the negative effects of sports drinks, worth the read

http://articles.mercola.com/sites/articles/archive/2009/04/23/sports-drinks-rot-your-teeth.aspx

Toggle

wow thats actually a bit scary!!

Transform

itsallaboutheL wrote: »

i prefer the old cheese-strings myself, them chopping boards start to chaff after a while

LMAO

rubadub

That suicra site is like a pisstake!

I always wondered what people in the Gaeltacht make of those stupid brand names, like fiacla toothpaste and there is even dog food called madra. Would be like saying, "the dog is starving give him a bowl of dog", "I used to use colgate but I changed to teeth now, much nicer"

T-rev

They are just brand names. I think your missing the point of the Irish brand names.

Lights on but nobody home?

rubadub

T-rev wrote: »

They are just brand names. I think your missing the point of the Irish brand names.

I think you are missing the point I am making, I just think they are very cheesy & tacky brand names and I wonder what actual everyday Irish speakers make of them, if I spoke Irish all the time I would find it cringeworthy going into a shop and asking for a tin of "dog", or having to ask for a bag of "sugar sugar".

I see the point of them, a tacky attempt to make it known it is an Irish brand, and presuming the public are so ignorant that they will only know the most basic of Irish words. Many will only know basic words but they could have but a tiny bit of imagination into it, they could use a related Irish word not many would know, many brand names are makeyup words anyway, but "madra" FFS, its comical. Cara is a decent name.

T-rev wrote: »

Lights on but nobody home?

Christ, thats another one, "solus":rolleyes:

T-rev

I do see your point but I think your being a bit dramatic about the whole thing. I wouldnt say many people care what name they are branded.

itsallaboutheL

i was on a plane a few years ago where they were serving "ishka" still water, some numpty in front of me started giving out about imported russian water on flights!! i laughed

Theresalwaysone

rubadub wrote: »

I think you are missing the point I am making, I just think they are very cheesy & tacky brand names and I wonder what actual everyday Irish speakers make of them, if I spoke Irish all the time I would find it cringeworthy going into a shop and asking for a tin of "dog", or having to ask for a bag of "sugar sugar".

I see the point of them, a tacky attempt to make it known it is an Irish brand, and presuming the public are so ignorant that they will only know the most basic of Irish words. Many will only know basic words but they could have but a tiny bit of imagination into it, they could use a related Irish word not many would know, many brand names are makeyup words anyway, but "madra" FFS, its comical. Cara is a decent name.


Christ, thats another one, "solus":rolleyes:

I think you are misunderstanding the whole aspect of branding.

They are not asking for a bag of "Sugar Sugar" or a "tin of Dog Dog Food", they are asking for Siucra sugar and Madra Dog Food. I am sure the marketing departments of the company realise that when translated the names are a bit silly...but thats not the point.

The point is to help your customer recognise the brand, and if its in Ireland, what better way to ensure a recognisable product than name it after its Irish equivalent. The fact that the names are basic ADDS to the effectiveness of the brand not takes away from it.

itsallaboutheL

Theresalwaysone wrote: »

I think you are misunderstanding the whole aspect of branding.

They are not asking for a bag of "Sugar Sugar" or a "tin of Dog Dog Food", they are asking for Siucra sugar and Madra Dog Food. I am sure the marketing departments of the company realise that when translated the names are a bit silly...but thats not the point.

The point is to help your customer recognise the brand, and if its in Ireland, what better way to ensure a recognisable product than name it after its Irish equivalent. The fact that the names are basic ADDS to the effectiveness of the brand not takes away from it.

theres no such thing as irish sugar anyway. WTF is this about anyhoo

T-rev

Theresalwaysone wrote: »

I think you are misunderstanding the whole aspect of branding.

They are not asking for a bag of "Sugar Sugar" or a "tin of Dog Dog Food", they are asking for Siucra sugar and Madra Dog Food. I am sure the marketing departments of the company realise that when translated the names are a bit silly...but thats not the point.

The point is to help your customer recognise the brand, and if its in Ireland, what better way to ensure a recognisable product than name it after its Irish equivalent. The fact that the names are basic ADDS to the effectiveness of the brand not takes away from it.

well said!

celestial

itsallaboutheL wrote: »

theres no such thing as irish sugar anyway. WTF is this about anyhoo

Why isn't there?!!

itsallaboutheL

Irish Sugar Farming is dead isnt it?

eclectichoney

celestial wrote: »

Why isn't there?!!

I believe Suicra actually import the sugar.

Is this a record for the most OT a thread has *ever* gone??

I'm sure there was a post about Transform's slow on sports drinks at some stage :rolleyes::rolleyes::pac:

itsallaboutheL

eclectichoney wrote: »

I believe Suicra actually import the sugar.

Is this a record for the most OT a thread has *ever* gone??

I'm sure there was a post about Transform's slow on sports drinks at some stage :rolleyes::rolleyes::pac:

I think this should be thread of the day! we managed to cover, fitness, health, nutrition, marketing, the economy,agriculture, the drinking culture and all in one thread