PDC April Fools

dionsiseire

DARTS legend Phil 'The Power' Taylor has teamed up with Whyte & Mackay to launch a range of whisky-infused aftershaves for today's aspirational, style conscious and whisky loving individual - 'W&M Undeniable Power' for men and for women.

With a global reputation as the king of darts, Phil Taylor takes on the king of (golden) balls and friend David Beckham with an ad campaign to rival that of the iconic Beckham's 'DVB' fragrance shoot.

Phil has teamed up with Miss British Isles stunner Nicola Moriarty for the 'W&M Undeniable Power' campaign.

Taylor, who is currently taking part in the Whyte & Mackay Premier League Darts tournament, sums up everything that is good about darts; concentration, dedication and hard work, leading to the best thing of all, pure adulation from the public.

Now he's taken that success, bottled it and is allowing others to share his 'W&M Undeniable Power'.

Taylor said the idea came to him after seeing the success of his friend David Beckham in the fragrance market, saying: "This is a particularly lucrative market and one David Beckham has done particularly well in.

"I think he wants to do more in this area, but his diary in April is full, so I thought the 1st of April would be a good time for me to launch 'W&M Undeniable Power'.

He continued: "Premier League Darts sponsors Whyte & Mackay were only too happy to get involved to ensure we came up with a whisky infused fragrance that could appeal to both men and women.

"With this range you may not get to be Phil 'The Power' Taylor, but when wearing the scent you will feel as if you have 'The Power'

"I know it's going to drive the females of the UK wild!"

Whyte and Mackay's Marketing Director Nick Gaskin said: "When Phil said he wanted to find a way to take 'The Power' and bottle it for others, we were keen to work with him.

"Not everyone could create something which not only contains The Power, but lets others feel like Phil."

Phil's range goes on sale today, April 1 2009 and is accompanied by the advert (below) which features Phil 'The Power' Taylor and Miss British Isles Nicola Moriarty (27).

ratinakeg

LOL!!!!!!!:D:D:D:D

Brilliant just brilliant!

I'm still laughing my arse off!:D

dionsiseire

Look where phils hand is, i honestly dont think his wife would be approving of that whaaaaa

Double Top

BRILLIANT ROTFL

your a legand mate hahahahahaha

Degag

Think she was one of the walk on girls in the world championships.

dionsiseire

She did the premier league last year too

Kingp35

There is something very disturbing about that picture!

dionsiseire

He looks like a creep in that picture

that said if i was his age copping a feel of miss moriarty i'd probably look like a creep too
i wouldnt turn down the chance of copping a feel regardless of how i'd look though

NeoRox

Kingp35 wrote: »

There is something very disturbing about that picture!

Very, very disturbing!

Evolution Enter

That is priceless, best thing I've seen on the net in ages