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Interesting Information (Sort of)

  • 02-02-2009 5:58pm
    #1
    seven-iron
    Closed Accounts Posts: 451 ✭✭


    A scientific study went about finding how long users of financial statements read the annual accounts of the companys they own shares in. When I say users I mean the average punter (non-accountants).

    On first finding out I thought yeah sure a good half an hour at the least looking at the various numbers such as turnover, cashflow and reading the directors report to see what the vision of the company would be.

    Two minutes is the average. Yes two minutes in case you thought you read it backwards or whatnot. The first thing they look at is the profit. Fair enough I suppose. The second thing they look at is how much the directors are paid. The third thing they look at are the pictures of the logos, premises and products.

    You would think people would put the effort in to see if there 10k investment will be worth 10k tomorrow.
    Name of study to follow...


Comments

  • #2
    ice age
    Closed Accounts Posts: 28 ✭ice age


    HI
    As funny as this sounds, im not surprised.
    A comedian (Joe Rogan) once said that we all think we are smart because we use things (technology) created by smart people.
    Most people seat behind the desk and all they are interested in is not to see how well the company did, the focal business angles for development, profit or losses, turnover, but rather minut details like how much the CEO earns.
    The lil selfish part in every man i guess ;-)


  • #3
    LouOB
    Closed Accounts Posts: 1,181 ✭✭✭LouOB


    Id believe that
    Even more Id believe none of them understand what they are looking at (sometimes I dont) Take AIG's it was written like a LOTR triology
    But Id say the average punter would look at their stock price at least once a week. Then rage why its gone down (shakes fists and throws eggs)


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