In Store discounts

Cringer

Hi All,


I was asking myself this question today as I navigated my way around Dublin's second Zoo, Blanchardstown Shopping Centre.

"Do I prefer to see the discount on the price tag or when its done at the till?"

Picture the scene:

You're standing outside a clothes shop and plastered on the window display is "20% off everything" and words to that effect.

On entering the shop the clothes have two types of labels. My question is which label do you prefer?

Label 1:

It's a jacket, and over the hanger is a lable that says
"Was 149 euro Now 119 Euro"


Or

Label 2:


Same type label but with

"20% discount applied at till
jacket 149 euro"


You see when I look at label 1 I immediately look at the cheaper price and see they have knocked some money off. But it was the first price I noticed, then the 149. So in my head I am thinking, "is the discount applied? Will I get more off?"

Anyway, I left thinking about what I would have prefered to see, and I came to the conclusion that seeing something along the lines of label 2 would have made me more inclined to feel I was getting a better bargain.

As a marketing tool, which do you prefer? What do you see having better results?

Looking forward to your replies.

*Yeah I know the graphics are lame*

Sonnenblumen

For me, Option 1. It is very clear, what the saving is and more importantly what the sales price is. Also no need to verify cashier has applied discount.

Displaying a lower price might also have more (sub-conscious) appeal to a wider group.

TheCostumeShop.ie: Ronan

You will find that a certain portion of the population will not immediately comprehend the % discount and therefore move on without getting your message.

So option 1.

dh0661

Option one for me.

Mr Clonfadda

Option 1

blogprincess

Option 1 - I dont want to have to work out percentages. I dont care about percentages! - iif it was 50 and now its 20 quid, I just want to know that!
Be clear and keep it simple
GOOD LUCK