How much do you reckon you spend on advertising & marketing per year?

rubadub

What I am getting at is if you pay for advertised products a lot of the cost of the product is for the marketing of it. You might be falling for advertising or you might be "buying it" and be well pissed off that you have to. e.g. I would buy coca-cola since I like the taste, but I hate the fact that a lot of what I am paying for is ads.

Now you might argue that I may never have tried coke if it was not for the advertising, maybe so. Some ads really get to me, like ads on TV for the ESB, it is not like I see it and go, "hmm must go use some more electricity", but I have to foot the bill for these ridiculous ads. Some of their ads are about energy efficiency, fair enough, but some just show crap, like a budweiser christmas ad with lights etc.

I was sickened seeing ronan keating doing those DS ads, I got one a month or so ago, I wonder how much of the cost of that DS was going into his pocket. Ipods are well overpriced partly due to the massive marketing they got. Look at beer ads too, cost a fortune to produce and show on TV, and most of the advertised beer is poorly produced, quickly brewed. i.e. it costs far less to produce than the cheaper brands.

Maybe some marketing people might have an idea what % of particular products is marketing costs. I hate to think how much of my money goes on this crap.

My sister is a sucker for ads, buys brand name bleach, but tesco coke! Only the best for my jacks.

chin_grin

I don't buy the advertisement, I usually buy the crappy product that's being portrayed as "thirst quenching" or "energy inducing". I can't drink a picture of a can of coke can I?

SoWatchaWant

Some of everything you pay for goes into it. I tend to accept it as a fact of life...

minidazzler

https://www.youtube.com/watch?v=gDW_Hj2K0wo

ScumLord

Advertising does work though. Any company will see a spike in enquirys after a national add.

themadchef

Certain things like electricity, i really don't see the point in advertising. There is no competition so they don't need to advertise.

Products that promise a level of sophistication. Perfume/aftershave that costs pittance to make, but because it's brand is perceived to be chic is horrendously over priced.

Chocolate and alcohol, do we really need reminding how nice it is? At the end of the day you're going to eat / drink what you like.



No amount of cute horses, Christmas music and snow will ever make me drink Budweiser!

javaboy

chin_grin wrote: »

I don't buy the advertisement, I usually buy the crappy product that's being portrayed as "thirst quenching" or "energy inducing". I can't drink a picture of a can of coke can I?

You may not buy the advertisement but you pay for it anyway.

ejmaztec

I think that Iceland in the UK will be as bankrupt as its namesake country if it carries on using Kerry Katona to advertise its goods. If I were living in the UK, I think that given the choice, I would rather walk into the path of an oncoming train than buy stuff on her say-so.

rubadub

chin_grin wrote: »

I don't buy the advertisement

You pay for it, so in my mind you do buy it, along with the product.

SoWatchaWant wrote: »

Some of everything you pay for goes into it. I tend to accept it as a fact of life...

I accept burglary as a fact of life, it pisses me off at the thought of losing out to it.

ScumLord wrote: »

Advertising does work though. Any company will see a spike in enquirys after a national add.

Yep, but does it not annoy you if say you use a non-advertised brand product, then it becomes advertised and they up the price accordingly? This has happened with some beers, and no doubt plenty of other products.

ejmaztec wrote: »

Kerry Katona.... I would rather walk into the path of an oncoming train than buy stuff on her say-so.

I wonder if many adverts have backfired and resulted in less people getting them. My mate despised ronan keating, and we were giving him stick for buying a "nintendo RK" I can think of many off putting ads, that churchill one with the dog drives me mad, I do not want to suffer more ads like that. I also do not like the way they cash in on the name churchill.

ejmaztec

rubadub wrote: »

I wonder if many adverts have backfired and resulted in less people getting them. My mate despised ronan keating, and we were giving him stick for buying a "nintendo RK" I can think of many off putting ads, that churchill one with the dog drives me mad, I do not want to suffer more ads like that. I also do not like the way they cash in on the name churchill.

I think that they renewed her contract the last time when she was up to her eye-balls in bad press, but I think they're having second thoughts this time.

That Churchill dog gets on my tits as well. I remember that Vic Reeves once did the voice until he got done for drink-driving, when it was given to someone else. They should have used that opportunity of having the dog put down.

Then you have uber-loaded Carol Vorderman telling you to borrow money of some finance company. Why can't she lend it?

JohnCleary

I spend a tiny amount on advertising per year, maybe €600 - 800 (incl. business cards etc.) and i'm busy whenever I can work (Education takes priority atm) - It's paying me through college and i've some disposable income so i'm happy - Keep the overheads low, that's the key boyo!

Tchaikovsky

Bill Hicks sprung to mind when I saw the thread title hehe
But then, he needed people in advertising to sell his comedy gigs, right??

Anyway, advertising has no effect on me whatsoever.
I Just Do It.

ScumLord

rubadub wrote: »

Yep, but does it not annoy you if say you use a non-advertised brand product, then it becomes advertised and they up the price accordingly? This has happened with some beers, and no doubt plenty of other products.

I don't let it annoy me, it's just the way of the world and the fact that it works means it'll never stop. Maybe the internet will allow company's to build up a trust relation directly with their customers because advertising in the general media is very wasteful when compared to internet advertising.

rubadub

JohnCleary wrote: »

I spend a tiny amount on advertising per year, maybe €600 - 800 (incl. business cards etc.)

I meant on products you are buying, but that brings up a point. If I am handed a fancy business card that obviously cost a lot, it would actually put me off using that service.

ScumLord wrote: »

I don't let it annoy me, it's just the way of the world and the fact that it works means it'll never stop.

I sometimes make a point of not buying advertised stuff, usually it is cheaper but also to let the company realise they can survive without it.

ScumLord wrote: »

Maybe the internet will allow company's to build up a trust relation directly with their customers because advertising in the general media is very wasteful when compared to internet advertising.

Yes. I first found boards.ie searching for where to get stuff. The bargain alerts forum is great, since it is real people (minus the shills;)) talking about their own real experiences. I have found several online stores by this word of mouth, some have no real need to advertise elsewhere if their product/service/price is good enough.

AnonoBoy

I spend about 30,000 a year on my advertising budget.

Have none of ye seen those big 'AnonoBoy Welcomes You to Ireland' posters in Dublin Airport?

ScumLord

rubadub wrote: »

Yes. I first found boards.ie searching for where to get stuff. The bargain alerts forum is great, since it is real people (minus the shills;)) talking about their own real experiences. I have found several online stores by this word of mouth, some have no real need to advertise elsewhere if their product/service/price is good enough.

Word of mouth is gold to a company as long as their not selling ****.

Dragan

rubadub wrote: »

What I am getting at is if you pay for advertised products a lot of the cost of the product is for the marketing of it. You might be falling for advertising or you might be "buying it" and be well pissed off that you have to. e.g. I would buy coca-cola since I like the taste, but I hate the fact that a lot of what I am paying for is ads.

Now you might argue that I may never have tried coke if it was not for the advertising, maybe so. Some ads really get to me, like ads on TV for the ESB, it is not like I see it and go, "hmm must go use some more electricity", but I have to foot the bill for these ridiculous ads. Some of their ads are about energy efficiency, fair enough, but some just show crap, like a budweiser christmas ad with lights etc.

I was sickened seeing ronan keating doing those DS ads, I got one a month or so ago, I wonder how much of the cost of that DS was going into his pocket. Ipods are well overpriced partly due to the massive marketing they got. Look at beer ads too, cost a fortune to produce and show on TV, and most of the advertised beer is poorly produced, quickly brewed. i.e. it costs far less to produce than the cheaper brands.

Maybe some marketing people might have an idea what % of particular products is marketing costs. I hate to think how much of my money goes on this crap.

My sister is a sucker for ads, buys brand name bleach, but tesco coke! Only the best for my jacks.

How do you think people come up with pricing for products? You need to look at the market you are getting into, the quality of the good you are producing and go from there.

Brand Value will have FAR more impact on the cost of a product, and subsequent revenue for the company, than any other factor.

If you are seen as a big player in the market you can charge more, you have established levels of quality, customer support etc that allow you to do this. Part of the way you get this message across is with Brand and Marketing.

I am really failing to see your point to be honest.

rubadub

Dragan wrote: »

How do you think people come up with pricing for products? You need to look at the market you are getting into, the quality of the good you are producing and go from there.

They charge whatever people will pay. Some people like to pay for branded stuff, I hate it, and I hate paying over the odds for stuff I would buy regardless of advertisment, just to please the brand lovers. Beer is a good example of people paying over the odds for a inferior product. Cans of imported beer can cost 50% less than our own guinness cans.

I feel many products are un-necessarily overadvertised, like guinness & coke. Some really need no advertising, like the ESB or RTE. 99% of households have a TV, so have to get a TV licence and pay for RTE, UPC & sky I can understand, but RTE? It pisses me off knowing my ESB bill or licence fee is going up partly due to this advertising cost.

Dragan wrote: »

I am really failing to see your point to be honest.

I would just like to know the actual figures. I would love to see my ESB bill say
Meter Rental €50 (or whatever it is called)
Electricity used €100
Adverts telling you we are great €10

There would be uproar, and rightly so.

I would love if they were somehow forced to be more open, like having ingredients listed on the pack, or ryanairs policy of listing loads of costs separately. I was delighted when airlines started charging for baggage separately, and the plastic bag tax. Before this I was subsidising people who just used bags or stuck loads of stuff on planes because "it was free". Many do not fundamentally think about costs like these, I suppose that is my point. If they knew the cost invovled by it being listed like ingredients, then they might buy a different product, with a lower marketing cost, and the whole marketing industry would take a hit.

Many of tescos own brand and "value" range are probably the exact same product, e.g. sugar but some will buy the more expensive own brand.