Complaint against Ryanair lifeboat cocaine advert upheld

Run_to_da_hills

Ryanair used a photo of the RNLI cork drugs haul in Cork in a recent advertisement. The complaint referred to a newspaper advertisement by the airline which featured a lifeboat at sea with the caption DOPES??? THEY SHOULD HAVE FLOWN RYANAIR!! (WE WON'T LOSE YOUR BAGGAGE).

Another complainant to the ASAI found the same advertisement misleading and offensive and felt that Ryanair was encouraging drug smugglers to use its services, guaranteeing not to lose bags containing smuggled drugs.

Whether the add has been published or not O' Leary has already got the media attention he wants and that is what he thrives on.

http://www.irishtimes.com/newspaper/ireland/2008/1119/1227026416485.html

http://images.google.ie/imgres?imgurl=http://www.southernstar.ie/scripts/imgsize.php%3Fw%3D300%26img%3D../images/news/c41.jpg&imgrefurl=http://www.southernstar.ie/article.php%3Fid%3D186&usg=__sxioUktrVgRzDheesofafGAwGdw=&h=210&w=300&sz=57&hl=en&start=8&um=1&tbnid=eIt6T292bdMBYM:&tbnh=81&tbnw=116&prev=/images%3Fq%3Dcork%2Blifeboat%2Bdrugs%26um%3D1%26hl%3Den%26sa%3DN

javaboy

Another complainant to the ASAI found the same advertisement misleading and offensive and felt that Ryanair was encouraging drug smugglers to use its services, guaranteeing not to lose bags containing smuggled drugs.

Morons. Some people have no sense of humour. Does anyone really believe that they were trying to encourage drug smugglers to fly with Ryanair? They took a very topical story and put a funny caption on it.

I hate people.

Biggins

They don't lose luggage! Really???

Tell that to this chap: http://www.boards.ie/vbulletin/showthread.php?t=2055420804

humanji

Lol, that's brilliant.

ShooterSF

What a load of crap! If their going to claim that its going to promote smugglers to use ryanair they should have to back it up with statistical facts like they're all too happy to demand off advertisers.

Get a sense of humour or at least have the balls to admit to banning it in fear of bad taste. Whats wrong with being honest?

Run_to_da_hills

I admire their advertisement and media department. I believe it is all done at their head office by lads having a good laugh rather than being subbed out to some serious professional contract.

Berty

Mick has always said no news is the worst news so they always try and get themselves in to the news as fast and as cheaply as possible.

Getting free banter going about Ryanair is good for them.

See, we are talking about it right now.

Wertz

Are these people stupid? Every drug smuggler knows that you only take your merchandise in carry-on...

Run_to_da_hills

Could you honestly trust Ryanair with 20KG of Coke?
http://ie.youtube.com/watch?v=oF2DWJSxL5U

biko

Biggins wrote: »

They don't lose luggage! Really???

Tell that to this chap: http://www.boards.ie/vbulletin/showthread.php?t=2055420804

They lost my stuff too, twice. Mind I did get it back, first time after a few days and the other time after a couple weeks. Only carry on for me these days with them fellas.

Maximilian

...felt that Ryanair was encouraging drug smugglers to use its services, guaranteeing not to lose bags containing smuggled drugs.

Really, how completely stupid must a person be to think that was the case. A complete failure of some people's sense of humour. I fail to understand the mentality of people who feel obliged to take the time to complain about this kind of thing. I can only assume they are idiots.

Dragan

Run_to_da_hills wrote: »

I admire their advertisement and media department. I believe it is all done at their head office by lads having a good laugh rather than being subbed out to some serious professional contract.

Most companies don't have an advertising department, including Ryanair. Most then to have a Marketing Communications Team who's job it is to tie all the possible lines of advertising and marketing together and ensure they follow the set rules around branding.

The all use advertising companies who's job it is to come up with possible advertising campaigns and then pitch them to the companies themselves.

Biggins

Its all perspectives ain't it!

Many with a bit of intelligence and kop-on will see the advert for what it is.
Slagging the stupid smugglers off for getting caught and plugging the airline at the same time.
No one person is being victimised in the advert direct (except the criminals!) and Ryan-nocare for a short period of time get to give us a quick laugh.

Over-stretching the lines of advertising? I'll leave that to the legal experts - but over reaction from the public - yes, a tad too much.
Not a fan of Ryan-nocare, especially on the on lost luggage claim - but we need something to laugh about these days.
I don't see the crowd in the Dail making us smile any time soon, even for a second!

Run_to_da_hills

Dragan wrote: »

Most companies don't have an advertising department, including Ryanair. Most then to have a Marketing Communications Team who's job it is to tie all the possible lines of advertising and marketing together and ensure they follow the set rules around branding.

The all use advertising companies who's job it is to come up with possible advertising campaigns and then pitch them to the companies themselves.

What ever marketing communications team Ryanair have, they have put their foot in it once too often. Last year they were fined £45,000 for having Sarkozy and new wife in an add, Im sure the press headlines and media publicity was worth a lot more than £45,000. http://www.monstersandcritics.com/people/news/article_1389989.php/Sarkozys_win_lawsuit_against_Ryanair_ad

javaboy

Run_to_da_hills wrote: »

What ever marketing communications team Ryanair have, they have put their foot in it once too often. Last year they were fined £45,000 for having Sarkozy and new wife in an add, Im sure the press headlines and media publicity was worth a lot more than £45,000. http://www.monstersandcritics.com/people/news/article_1389989.php/Sarkozys_win_lawsuit_against_Ryanair_ad

On the whole the bad and good publicity their ads get is worth way more than any fines they receive.

P.S. Is it actually illegal to use say Sarkozy's image without his permission?

Run_to_da_hills

javaboy wrote: »

On the whole the bad and good publicity their ads get is worth way more than any fines they receive.

P.S. Is it actually illegal to use say Sarkozy's image without his permission?

Without his consent it is illegal, he didn't seem to give a sh*t about it and only wanted a e1.00 token, his misses a greedy bi**ch and ex model was pushing for e500,000 in damages.

javaboy

Run_to_da_hills wrote: »

Without his consent it is illegal, he didn't seem to give a sh*t about it and only wanted a e1.00 token

So if I used Sarkozy's image without his permission it could cost me €1?

Owen

His sense of humour is brilliant. I remember when the Pope was out the way out, and everyone was waiting to see the white smoke, O'Leary dressed up as a Cardinal with the caption 'There's no smoke about our prices'.

brianthebard

Run_to_da_hills wrote: »

Without his consent it is illegal, he didn't seem to give a sh*t about it and only wanted a e1.00 token, his misses a greedy bi**ch and ex model was pushing for e500,000 in damages.

Well she is a model in fairness so using her image would be a lot more costly. Also how many papers and news companies covered the story? May well have worked out cheaper than the 45,000 fine to do.

Harpy

i saw that ad in the paper and thought it was brilliant

Run_to_da_hills

Harpy wrote: »

i saw that ad in the paper and thought it was brilliant

Cut it out and frame it, it could become collectible

Mark200

Run_to_da_hills wrote: »

Whether the add has been published or not O' Leary has already got the media attention he wants and that is what he thrives on.

Exactly. You gotta love his style. Every time I read about a Ryanair complaint in the paper I just laugh and know this is exactly what Michael O Leary wanted

I wish I saw the ad, does anyone have a link to an image of it or anything?

javaboy wrote: »

On the whole the bad and good publicity their ads get is worth way more than any fines they receive.

P.S. Is it actually illegal to use say Sarkozy's image without his permission?

Yep, he sued some other guys too who created a voo doo doll or something of him

Run_to_da_hills

Mark200 wrote: »

Exactly. You gotta love his style. Every time I read about a Ryanair complaint in the paper I just laugh and know this is exactly what Michael O Leary wanted

I wish I saw the ad, does anyone have a link to an image of it or anything?



Yep, he sued some other guys too who created a voo doo doll or something of him

That case was ridiculed and thrown out of court, the company making these dolls also thrived on the publicity. I'm surprised there isn't an Irish company cashing in on making Voodoo dolls of Brian Cowen and Mary Harney. :pac:

http://jonathanturley.org/2008/10/30/sarkozy-loses-parody-case-in-french-court-over-voodoo-dolls/

Darragh29

Run_to_da_hills wrote: »

Whether the add has been published or not O' Leary has already got the media attention he wants and that is what he thrives on.

And why shouldn't he! Fair play to him!