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Questions on marketing.

  • 12-11-2008 10:50pm
    #1
    raindog.promo
    Registered Users, Registered Users 2 Posts: 1,514 ✭✭✭


    Hey folks.
    I'm doing a marketing module in Ballyfermot College and am fairly new to it. So I was hoping if you wouldn't mind answering a few questions if possible.
    Much obliged if you can.

    From class notes I'm going over at the moment, there is a short note on

    "Jenkins and his 8 generic publics."

    I was looking for more info on Jenkins but can't find anything on the net.

    Does anyone know
    a) His full name,
    b) Any literature he is involved with.

    Any help much appreciated.


Comments

  • #2
    TheCostumeShop.ie: Ronan
    Company Representative Posts: 1,740 ✭✭✭TheCostumeShop.ie: Ronan


    Probably Henry Jenkins your thinking of. He's an MIT Professor on comparative studies. Cool guy.

    The "8 generics" i would imagine refers to his theory about Eight Myths based on public perception of video games influencing violence.


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