New Dublin City Bike Scheme

blorg

Interesting thread over in Motors about this. The deal with JC Decaux is that they get advertising space in exchange for running the bike scheme. But it is really looking like Dublin was screwed royally on this one - these billboards look insanely dangerous as well as being eyesores.

Now bear in mind that Paris got over 20,000 bikes while Dublin is getting 450. So how much benefit is JCD getting per bike provided?

Plan Magazine wrote:

So how much are 120 billboards worth? Intriguingly it is claimed that the larger electronic billboards, displaying 3 different adverts, should each generate €8,000 per month – netting approximately €7M per annum, with the 50 smaller billboards making another €3M per annum. Hence over the 15 year terms the deal may have been worth €150 Million to JC Decaux.

So one estimate now puts each of the "free bikes" in the original deal at each costing the city over €300,000 in terms of foregone revenue.

- link

I honestly think this is disgraceful, I'm all for a bike scheme but not at this price.

Bicyclegadabout

I hated the idea when it was first mentioned. Maybe government ministers could have their salaries subsidised by selling advertising space on their backs or foreheads?

And actually seeing the billboards out and about now, I'm appalled at where they've been put up.
pricks.

niceonetom

Bicyclegadabout wrote: »

pricks.

+1

Caroline_ie

I heard on Matt Cooper yesterday, JC Decaux is already making money on advertisement but the bikes won't be available for several months.

Civilian_Target

Yeah... the cycling part of the scheme is half-hearted and the ads are full blown. It just gives cycling schemes a bad name.

The impression I get is: Either the dealmakers are remarkably stupid or remarkably crooked.
(I'd wish to belive the former but I'm inclined to believe the latter.)

Caroline_ie

Caroline_ie wrote: »

I heard on Matt Cooper yesterday, JC Decaux is already making money on advertisement but the bikes won't be available for several months.

That's a :facepalm: moment if I ever saw one.

blorg

Civilian_Target wrote: »

Yeah... the cycling part of the scheme is half-hearted and the ads are full blown. It just gives cycling schemes a bad name.

The impression I get is: Either the dealmakers are remarkably stupid or remarkably crooked.
(I'd wish to belive the former but I'm inclined to believe the latter.)

Everything I've read as to how the planning applications were dealt with, how it was supposedly hid from the council, etc. makes me very much suspect the latter.

dmigsy

The maths of this are truly astonishing. For that advertising value, all Dublin residents should be getting some form of carbon road bike. A Focus Cayo anyone?:D

cunnins4

A friend told me to check out that thread the other day. Crazy stuff. JC aren't too popular eh?!

A proper bike scheme would be bloody fantastic-for a module in transport engineering in college earlier this year I did loads of research on the different free bike schemes around Europe and they were all highly successful, even in Barcelona where bike theft is huge. The only place it failed was in Brussels, but the main difference between there and the other schemes was they only had 250 bikes, and only the first 20 minutes were free.

arybvtcw0eolkf

There's another thread in the Dublin City Forum about this.

MadsL

I'm blogging and documenting this on You Tube. As well as hammering home the safety message - these things are downright dangerous...check the video of a cyclist on Camden Street in Part 2 of the liveline discussion.

http://www.youtube.com/user/DangerinDublin

cunnins4

MadsL wrote: »

I'm blogging and documenting this on You Tube. As well as hammering home the safety message - these things are downright dangerous...check the video of a cyclist on Camden Street in Part 2 of the liveline discussion.

http://www.youtube.com/user/DangerinDublin

well done man. Very well done!

MadsL

Thanks - Please email the minister and ask him to investigate the way this was done without consultation (see the motors thread for details)

minister@environ.ie

arybvtcw0eolkf

Statement from the National Council for the Blind

MadsL

It's taken me longer than usual to put this together (I :mad: realmedia!)

but here is my commentary on the RTE newsreport from 16th July

https://www.youtube.com/watch?v=Azi0NqSKrMA

Keep the pressure on - mail nda@nda.ie and make a formal complaint

I'm also uploading the council meeting where the City Manager once again blocks attempts to have this whole fiasco subjected to an independent Health & Safety review. Thanks to all who mailed and texted - Cllr Christy Burke mentions you...

https://www.youtube.com/watch?v=gyYqE6lv2M8

Ghost Rider

I can't get over the sheer muppetry of DCC on this issue. The notion that JC Decaux should just have been expected to fulfill their side of the deal without anybody having to watch over them is idiotic and irresponsible, and shows an appalling level of naivety about the private sector.

A lot of people had concerns at the outset with the idea of a private company being invited to supply a public service in exchange for the opportunity to create advertising space where previously there had been none. This only vindicates these concerns and makes DCC look like incompetent fools.

Downtime

There is one of these advertising thingys in Rathmines too at Richmond Lane outside the new Empire Chineser. It is rediculous as cars coming from there can't see cyclists and have to move out onto the road to see anything coming. It went up last week and was removed between 6 and 8 last night.

Thomas_S_Hunterson

Downtime wrote: »

There is one of these advertising thingys in Rathmines too at Richmond Lane outside the new Empire Chineser. It is rediculous as cars coming from there can't see cyclists and have to move out onto the road to see anything coming. It went up last week and was removed between 6 and 8 last night.

It's good that they're being removed at least. Although I'd be willing to wager that it's DCC that's paying.

Downtime

Downtime wrote: »

It went up last week and was removed between 6 and 8 last night.

Oh that's great to hear! Hope they don't just relocate it, of course.

asharkman

Am I the only person who thinks this is a good idea?
Give them a few months to organise it properly, put in more stations and more bikes.
Surely getting a private company in to do it will mean that there will be less wastage?
It's not actually costing tax payers anything, since the advertising space
doesn't cost any money, it's just a sign on the road.
And surely paying a small price for the bikes as you use them will encourage people to drop them back when they're finished?
Am I insane?

lukester

asharkman wrote: »

Am I insane?

I don't know, but resurrecting a one year old thread is quirky alright.

Chips Lovell

asharkman wrote: »

Am I the only person who thinks this is a good idea?

No

mmclo

asharkman wrote: »

Surely getting a private company in to do it will mean that there will be less wastage?

Like the banks and all

It's not actually costing tax payers anything, since the advertising space
doesn't cost any money, it's just a sign on the road.

ehh...if the city council put them up they would get the income, now they won't

Am I insane?

The money could be spent on improving commuting facilities for vast numbers rather than tourists and car commuters doing 10 minute journeys

kona

blorg wrote: »

Interesting thread over in Motors about this. The deal with JC Decaux is that they get advertising space in exchange for running the bike scheme. But it is really looking like Dublin was screwed royally on this one - these billboards look insanely dangerous as well as being eyesores.

Now bear in mind that Paris got over 20,000 bikes while Dublin is getting 450. So how much benefit is JCD getting per bike provided?

- link

I honestly think this is disgraceful, I'm all for a bike scheme but not at this price.

Ive heard that somewhere before....oh wait It was me in the JC decaux thread, and for a good 15-20 pages I got put down from the high horse brigade.

I hope it works out better for ya blorg:)

Oh and if I am proved right I will want every single Horse from the high horse brigade, Which I will somehow place one ontop of the other, then Ill get on the top and you can all tell me how great my foresight is:p

.......cant wait to gloat......

http://www.boards.ie/vbulletin/showthread.php?t=2055571821&highlight=decaux


where the **** is that smug bastard smiley when you need it??



.....ha just read the date of the thread, LOL didnt see that coming!

SerialComplaint

asharkman wrote: »

It's not actually costing tax payers anything, since the advertising space
doesn't cost any money, it's just a sign on the road.

And how much do you think the council could have earned if they had gone out to the open market to sell of this space through an open bidding process?

You DO lose money when you give away something without getting the best price.