Knock-Off Nigel

Basq

A new advertising campaign against downloading Films has just started airing on telly and boy is it effective?!

https://www.youtube.com/watch?v=GlhdK5Yl8u0

I'LL NEVER DOWNLOAD ANOTHER FILM AGAIN!

** runs off crying **

newbie2

Astonishingly effective. I for one, don't ever want to be called a knock off nigel.......:D
Whoever came up with that one needs to be shot.

Mark Hamill

I'm not sure how new this campaign actually is, in the "similar threads" section at the bottom of this page I noticed one from the News and Media forum from over a year ago where someone talks about this campaign and even has a link to the website: http://www.knockoffornot.com/

Although the first time I ever heard of it though was yesterday when I saw the ad on TV.

[EDIT] That website has a test to see if you are a Knock OFF Nigel, you can play a game where you can pelt a Knock Off Nigel with clocks and fruit, and even you can even download the ringtone

Sabre0001

Downloading films, eh?! What an ingenious idea - plus you get groups of people singing your theme tune! I'm in!!!

Basq

Mark Hamill wrote: »

Although the first time I ever heard of it though was yesterday when I saw the ad on TV.

The actual ad campaign isn't that new.. the old ad (referred to in News & Media a year ago) is linked below (and is equally odd and presumably in-effective):

https://www.youtube.com/watch?v=4TbqBPmInjQ

Newaglish

I think they had a similar advert about a year ago, there was a guy in the pub and they referred to all his stuff as being "knock-offs" including his movies. Or something like that.

Then they sang the song.

It's actually so ineffective it's laughable. I think they're trying to stimulate some sort of social change where an anti-piracy culture would pervade and I would refer to my movie-downloading friends as "knock-off nigels" and make tut tut sounds when they engage in piracy.

I think this advert is much more effective (often linked!)

http://www.youtube.com/watch?v=MTbX1aMajow

workaccount

It's just painful to think that the likes of this ad will have influence on some people....

The propaganda.....it would be great if some group came out with an ad that explained to people how these companies have been ripping everyone off for the past few decades... These companies would probably manage to get it banned too.

shenanigans1982

Has put me off downloading flms for life....however it makes you want to go on limewire and download the song....damn thats catchy. :rolleyes:

raindog.promo

http://www.youtube.com/watch?v=-Xfqkdh5Js4

Don't copy that floppy.

And for God's sake, don't steal milk from the fridge whenever you can.
That's just despicable.

Pigman II

Well that clip certainly worked on me.

I promise faithfully that I will never download that ad or offer it up for distribution to anyone EVER.

kowloon

We have them scared, keep it up.

Ghost Train

wouldn't like to work in an office where everyone was so judgmental and smug

Galvasean

Suddenly i feel compelled to buy KO films now.

I want to be serenaded by a moustached man. :pac:

Fysh

As with everyone in this thread, I'm wondering who the hell gets paid to come up with this. I mean, these are really the best arguments they can come up with against downloading films? The age-old "quality of cams" argument is still relevant but no longer sexy enough to be kept going, the risk of getting viruses and spyware from dodgy sites providing links have never been properly explained without resorting to "the bogeyman'll get ya" type nonsense, and as for the whole "subsidising gangs" thing, that kind of died on its arse when they tried to go with the "buying anything illegal funds terrorism!" angle a while back. But jokes aside, it's not like this doesn't damage the film industry, so why hasn't there been an advert properly explaining what impact mass downloading of a film (correlated with lower-than-expected box-office takings, for example) could have on a film studio? People might listen if they didn't think they were being lied to constantly...

senordingdong

I know a guy called Nigel.

Running Bing

https://www.youtube.com/watch?v=MTbX1aMajow

Seriously though they have tried informative ad's, they have tried shock tactics, they have tried to make people feel guilty and now they are trying to use humour.


When will they realise that this is wasted money. Their creating a war were there is'nt one. People will always value an official product but there will always be others who dont care and want something for free...thats just human nature. In this day and age they are never going to stop people procuring intellectual property illegally. The best thing they can do is ignore it, stop publicising it and focus on providing high quality products.

Roar

raindog.promo wrote: »

http://www.youtube.com/watch?v=-Xfqkdh5Js4

Don't copy that floppy.

And for God's sake, don't steal milk from the fridge whenever you can.
That's just despicable.

that's the last time i copy a floppy disk!

back on topic, i know they're trying to attach a social stigma to people who download movies. but what's the point? breaking the law is fun.

AnonoBoy

Oh I see what they did there - used a cheap knock off of Will Ferrell to make the point about Knock Off Movies.

Very clever.

Very very clever.

My God that's clever!

Indie18

senordingdong wrote: »

I know a guy called Nigel.

does he buy knock off dvds. if so perfect he has his own song now.

Galvasean

The best argument against piracy thus far:
http://www.youtube.com/watch?v=-LkWKvMCzqA&feature=related

L31mr0d

these ads really are horrendous. imo they do more to effect the lives of people called Nigel not people who pirate movies. I have a friend named Nigel and everyone calls him "Knock-off" now because of these ads, its funny but he really hates it.

Oh and I've another friend named Dessie, he is always "Designate Dessie" on nights out

de5p0i1er

Like thats gonna stop ppl.

L31mr0d

what I think would be a great ad would be to have some writer proposing some movie where Ninja Transformers are fighting Zombie T-Rex's with robot riders on an alien planet and have a before and after piracy setting

As in it could have "before piracy" and have the exec's say "Sure lets do it, sales are up" and then "After Piracy" have them say "sorry we can't risk it, sales are down so we don't have the money to invest in it, we need to invest in more and more proven sequels to successful movies"

humanji

Am I the only one who sees the irony of denouncing cheap knock offs by using a cheap Ron Burgandy knock off?

Pigman II

Anchorman knock off? Ron Burgandy didn't invent Yazz flute. He just perfected it.

Fysh

Babybing wrote: »

Seriously though they have tried informative ad's, they have tried shock tactics, they have tried to make people feel guilty and now they are trying to use humour.

I'm not sure I agree, what the MPAA et all considered to be "informative" ads never actually adequately explained why buying knocked-off DVDs was a bad idea other than them not getting any money for them. A non-bullsh*t ad explaining that, for example, there are criminal gangs operating large-scale knocked-off DVD sales channels and using money from that to bankroll other criminal operations might actually make people think twice before paying a fiver for a crap copy of Wanted. Or at least make them download it for free rather than paying some scumbag in a gang for it.

Similarly, an ad that explained the risks genuinely associated with film torrents etc (ranging from fakes to virus/malware ridden files which can do anything from wiping your machines data to converting it into a temporary server dishing up highly dodgy porn) might make people at least pay attention to what they're doing.

Of course, the MPAA would never bankroll those. They couldn't afford someone who'd actually sound impartial, which is what this kind of advertising needs to be if it's going to be effective.

That said, if you lot think these Knock off Nigel ones are bad, there was a short run of ads just before Christmas in the UK which showed some teenager apparently fondling himself while watching a crap cam of Enchanted, and alternated between saying that people who download films are sad lonely **** and calling them dicks. (They even resorted to that playground favourite of "haha, your name's richard, that makes you a dick"). I wish they'd released it elsewhere, it was pathetic beyond words...

Galvasean

Well, the chick in Enchanted is kinda hot...

shenanigans1982

Galvasean wrote: »

Well, the chick in Enchanted is kinda hot...

MMmmmmmm.....Susan Sarandon.

Munya

I thinks it's funny, I didn't download my first film until after this ad..

aidan_walsh

Nice to see the TV License ad people are still getting work.

constitutionus

utterly bizzare.

do these things ever work?

more how can it be socially unacceptable to do this when most people do it for themselves in their own bedroom?

the only good thing is ive only seen it once so far so its not like theyre pushing the boat out.

Galvasean

aidan_walsh wrote: »

Nice to see the TV License ad people are still getting work.

Nice to see tax payers' money being well spent! :mad:

Karl Hungus

humanji wrote: »

Am I the only one who sees the irony of denouncing cheap knock offs by using a cheap Ron Burgandy knock off?

Technically not a Burgandy knock off, as the whole Jazz-flute scene in Anchorman is a huge pastiche of Jethro Tull frontman Ian Anderson, Burgandy even plays the main riff of the song Aqualung. See the man himself in action here.

They're both based on Anderson, so the guy is still a knock-off though.

Profiler

How patronising can you get?

To imply that downloading a movie is the same as taking money out of an office collection :rolleyes: