Bulmer's ads

Gang of Gin

I'm not much of a television watcher, but do sit myself down for the odd match or two and it's fair to think there would be ads of a certain kind thrown in for a certain market, but does anyone find that the bulmers ads tend to be on all the time, outside a selling market time too. But it's not just the cloying 'good-natured' times the ads try to depict, but the songs. Nothing wrong with the songs as such(I'm a Zombies and Kinks fan) but the amount of times they're played can ruin it somewhat. And as for that Steve Earle Galway girl song I think it's terribly annoying. Within the space of an hour or two a song you'd not thought much about can seem to drive you crazy. I'm sure I'll be told that I should turn my television off. Fair enough. But does anyone find there ads galling and get right to the heart of you.

emoKILLER

i hate galway girl => i hate bulmers adds!

(but not as much as the O2 ad, we are one, we are connected......!! )

Creamy Goodness

turn off the tv then.

kraggy

The fact that you are on here right now talkig to others shows that their advertising strategy has worked. Whether you find it pleasant or annoying.

There's no such thing as bad publicity as they say.

AlmightyCushion

kraggy wrote: »

The fact that you are on here right now talkig to others shows that their advertising strategy has worked. Whether you find it pleasant or annoying.

Not exactly, in most cases advertising is used to get people to buy your products. If the adverts make you think of the product in a negative way then it could prevent you from purchasing said product. You may also put other people off the product because of that ad. Not really a good thing for the company.

kraggy wrote: »

There's no such thing as bad publicity as they say.

If the ceo of McDonalds turned out to be a kiddie-fiddler and it was all over the papers, I doubt it would encourage people to bring their kids there for dinner.

kraggy

Here we are talking about Bulmers.

Job done.

Yes, Op may find it annoying, but by talking to other people about the product, it reinforces the existence of the product in other peoples minds.

Reinforcement is one type of advertising. There are many types and advertising is not restricted to informing the public about a product. It also includes reinforcement of brands in people who are already aware of the product.

Charlie

kraggy wrote: »

There's no such thing as bad publicity as they say.

Can't remember his name, but there was a CEO of the largest high-street jewellers in the UK who jokingly referred to his own merchandise as cheap and tacky. The story made all the papers. However, Sales plummeted by 70% and he was duly given the sack.

Also, former New York Governor Eliot Spitzer probably wouldn't agree with you.

AlmightyCushion

charlie mchugh wrote: »

Can't remember his name, but there was a CEO of the largest high-street jewellers in the UK who jokingly referred to his own merchandise as cheap and tacky. The story made all the papers. However, Sales plummeted by 70% and he was duly given the sack.

I completely forgot about that, not the brightest thing to do.

charlie mchugh wrote: »

Also, former New York Governor Eliot Spitzer probably wouldn't agree with you.

What did he do?

javaboy

charlie mchugh wrote: »

Can't remember his name, but there was a CEO of the largest high-street jewellers in the UK who jokingly referred to his own merchandise as cheap and tacky. The story made all the papers. However, Sales plummeted by 70% and he was duly given the sack.

Also, former New York Governor Eliot Spitzer probably wouldn't agree with you.

In the Spitzer case, his inevitable book will sell far more now that he's been involved in a seacs scandal. Also his wife is sticking by him prompting the whole Billary comparisons. The pair of them will make a small fortune of the back of this.


The CEO of Bostik once referred to a line of his products as cheap and tacky too but nobody complained

Charlie

javaboy wrote: »

In the Spitzer case, his inevitable book will sell far more now that he's been involved in a seacs scandal. Also his wife is sticking by him prompting the whole Billary comparisons. The pair of them will make a small fortune of the back of this.

This was a man who was touted as being a future Democratic presidential nominee, who's political and public service carear is in tatters, and will forever be tarnished.

He's already worth a ton as his farther was a New York real estate mogul, so I don't think a few extra book sales are any consolation.

Charlie

AlmightyCushion wrote: »

What did he do?

Was caught with $5,000 a night hookers, allegedly raking up more than $30,000 of business with the escort service. This is all the more funny as he was elected Governor on the back of promises to clean up politics and white collar business and ironically, he was busted by an initiative which he originally setup. Doh!

javaboy

charlie mchugh wrote: »

This was a man who was touted as being a future Democratic presidential nominee, who's political and public service carear is in tatters, and will forever be tarnished.

He's already worth a ton as his farther was a New York real estate mogul, so I don't think a few extra book sales are any consolation.

The Dems still love Clinton after his exploits and the fact that Spitzer spends such lavish amounts on a hooker will only endear him to the Republicans too. As to your second point, a lot of people can never have enough money. I reckon seacs scandals for politicians are the equivalent of rock stars going to rehab. It only makes you cooler.

AlmightyCushion

charlie mchugh wrote: »

Was caught with $5,000 a night hookers, allegedly raking up more than $30,000 of business with the escort service. This is all the more funny as he was elected Governor on the back of promises to clean up politics and white collar business and ironically, he was busted by an initiative which he originally setup. Doh!

Oh, that guy. I knew about the first part (hookers and all that crack), but I didn't know about the second bit. That's hilarious.

javaboy

charlie mchugh wrote: »

Was caught with $5,000 a night hookers, allegedly raking up more than $30,000 of business with the escort service. This is all the more funny as he was elected Governor on the back of promises to clean up politics and white collar business and ironically, he was busted by an initiative which he originally setup. Doh!

$5,000 is nothing anyway. See how much Scarlett Johansson is charging for a date?*


*For charity

AlmightyCushion

javaboy wrote: »

$5,000 is nothing anyway. See how much Scarlett Johansson is charging for a date?*


*For charity

Sure chloroform costs next to nothing these days.

Charlie

javaboy wrote: »

The Dems still love Clinton after his exploits and the fact that Spitzer spends such lavish amounts on a hooker will only endear him to the Republicans too. As to your second point, a lot of people can never have enough money. I reckon seacs scandals for politicians are the equivalent of rock stars going to rehab. It only makes you cooler.

Yeah but Big Willy didn't break the law, Eliot did, and you're never going to get elected with that sort of mud. Even had Bill been able to run for a 3rd campaign I guarantee you he would have lost, by a big margin.

javaboy

charlie mchugh wrote: »

Yeah but Big Willy didn't break the law, Eliot did, and you're never going to get elected with that sort of mud. Even had Bill been able to run for a 3rd campaign I guarantee you he would have lost, by a big margin.

Fair enough Spitzer broke the law and he wouldn't be electable I suppose. But riddle me this, if Slick Willy had been able to run for a 3rd term how can you guarantee me he would have lost? Crystal ball or tarot cards?

Overheal

The name calling begins: Spitzer Swallows?

javaboy

Overheal wrote: »

The name calling begins: Spitzer Swallows?

Been done to death on another thread. I recall there was quite a few puns and off colour jokes. Oh what a time we had.

useful_contacts

honestly ive never noticed!!

one thing that annoys me is when they play the same ad twice in the one ad break

GGGGRRRRRRRRR

i mean seriously i made it through the first Pizza Hut ad- But the 2nd time I REALLY want one and im gnawing the carpet:(:(:(

Gang of Gin

Bit like a $5,000 hooker.

Gang of Gin

Sorry, useful contacts, twas all the preceding Spitzer talk. My apologies.

Dustaz

AlmightyCushion wrote: »

Not exactly, in most cases advertising is used to get people to buy your products. If the adverts make you think of the product in a negative way then it could prevent you from purchasing said product.

You might not remember this but about 15 years ago it was nigh on impossible to purchase bulmers on draught in pubs. I could count the number of pubs (that i liked) that had taps of it on one hand. There was no such thing as any other type of bottle of bulmers other than a flagon and its image and brand perception were in the toilet.

Marketing and advertising alone changed that. Like them or loathe them, those ads work :P

ZygOte

its just the ones for bulmers light with the female voiceover that annoy me, it sound like shes already drank about 10 of them and isnt too far off hurling

her supposed sultry voice, Bulmers light...blughhhhhhhhhhhhhhh

CallMeMiss

Like the bulmers adds! Galway Girl .. great song! And the new "Bulmers Ice" is delicious!!

AlmightyCushion

Dustaz wrote: »

You might not remember this but about 15 years ago it was nigh on impossible to purchase bulmers on draught in pubs. I could count the number of pubs (that i liked) that had taps of it on one hand. There was no such thing as any other type of bottle of bulmers other than a flagon and its image and brand perception were in the toilet.

Marketing and advertising alone changed that. Like them or loathe them, those ads work :P

Oh I'm sure advertising did wonders for them. I'm not saying advertising doesn't work, I'm say that there is a such thing as bad publicity. If there advertisements said that there ceo and shareholders were murderers and rapists I doubt they'd be as big as they are now.

Heisenberg.

This post has been deleted.

dvdfan

Does anyone have links to the youtube clips that got all them lads fired?

Found It.

http://ie.youtube.com/watch?v=bL7PLtFAF4E

fabsoul

http://www.youtube.com/watch?v=bL7PLtFAF4E

admiralofthefleet

that poxy galway girl ad is one sirefire way of guaranteeing i dont drink bulmers:mad:

Sherifu

Their ads are insidious. It's good stuff for cleaning change though. Bang! and the dirt is gone.

Wertz

admiralofthefleet wrote: »

that poxy galway girl ad is one sirefire way of guaranteeing i dont drink bulmers:mad:

Yup, that coupled with their re-dressing of cider as some hip new refreshing tipple that only the social elite should partake in, when as we all know, it was once the favoured way to get locked for the financially challenged.

I could never drink cider again wihout the horrible flashbacks to projectile vomiting and lying in a hedge at 5 am...Galway Girl only seeks to re-inforce that intent. Death to galway girl.
I've always liked the strongbow adverts though...nothing pretentious and diddly aye about those ads....they just put the drink out for what it is...not turn it into some sort of bloody lifestyle statement.

RubyXI

perse-pear????
eh no such word.
Wouldnt it be perse-vere??
Or maybe pre-pear?
An i missing something.
Soz if theres another thread on this. Cant find one

Kiera

phi3 wrote: »

perse-pear????
eh no such word.
Wouldnt it be perse-vere??
Or maybe pre-pear?
An i missing something.
Soz if theres another thread on this. Cant find one

Yeah I dont get that part either?

Kiera

Kiera wrote: »

Yeah I dont get that part either?

PEAR severe ya silly saussies :pac:

OOOOOOOOOOOOLD Thread.

Kiera

Deleted User wrote: »

PEAR severe ya silly saussies :pac:

OOOOOOOOOOOOLD Thread.

But they dont say it right

/I am a dumbass tho!

Kiera

Kiera wrote: »

But they dont say it right

/I am a dumbass tho!

no - they don't say it right

and eh, no comment

RubyXI

Deleted User wrote: »

PEAR severe ya silly saussies :pac:

OOOOOOOOOOOOLD Thread.

But she says persa.... to prompt him to finish it? Doesnt she?

didnt relise this thread was so old!!!

Pygmalion

Reading this thread makes me want some Bulmers, I don't watch much TV so wouldn't have seen that ad, but by bringing it to Boards you've advertised it to me very successfully.

Good game OP.

Kiera

phi3 wrote: »

But she says persa.... to prompt him to finish it? Doesnt she?

didnt relise this thread was so old!!!

You're totally right, dont mind that doodlesdandy wan.

Kiera

Kiera wrote: »

You're totally right, dont mind that doodlesdandy wan.

haha! I agreed with you ya big loony - they said it arseways,

I'd love a big pint of bulmers pear right now

Kiera

phi3 wrote: »

But she says persa.... to prompt him to finish it? Doesnt she?

didnt relise this thread was so old!!!

Deleted User wrote: »

haha! I agreed with you ya big loony - they said it arseways,

I'd love a big pint of bulmers pear right now

Havent tasted it and doubt i will after reading what it does to your bum.

Kiera

Kiera wrote: »

Havent tasted it and doubt i will after reading what it does to your bum.

well my bum was just fine after 4 pints of the stuff Saturday night and has been any time I've drunk it!!!


ooooh just remembered i've some kopperberg in the fridge wooohooo

Daroxtar

This should be the new Bulmers pear ad, its even got atmospheric music

ibarelycare

phi3 wrote: »

perse-pear????
eh no such word.
Wouldnt it be perse-vere??
Or maybe pre-pear?
An i missing something.
Soz if theres another thread on this. Cant find one

I make this comment every time that ad comes on

Linku

Didn't Bulmers blame their disastrous year a year or two ago on the fact that they'd exclusively advertised Bulmers as a summer drink, to be drank in the sun on ice, and then we had an absolutely terrible summer weather wise, and sales plummeted, so they introduced seasonal advertising? Hence the Autumn/Winter themed ads now too...

It annoys me how many guys in their twenties now only drink Bulmers and not beer, Cider should go back to only being drank by 16 year olds out of 3l bottles in fields...