Bilbords that can "Beam" voices into your brain?

User45701

Found this

So there you are, walking down the street, when you hear a voice in your head. And instead of the regular voice, the one that tells you that you want a cheeseburger or that you should buy more video games, this one is an unfamiliar one telling you to watch a new TV show. Are you going crazy? Perhaps, but that's not the cause of this. Nope, it's just a new form of advertising. Awesome!
Yes, there's a new add in Soho in Manhattan that uses a speaker beaming down an "audio spotlight" that only you can hear, making it sound like it's coming from inside your own head. Is nothing sacred? If advertisers can start beaming sound into our heads from afar, what's next? In-dream advertising?

http://dvice.com/archives/2007/12/new_billboard_p.php

Well i think the dream ads would be allot like futurama anyway

Stercus Accidit

Heard this on the radio before.

Will never happen, people wont want it, it will lose business for anyone that uses it.

Personally I would endeavour to smash the bloody things.

Pj!

They used to put in a picture of some product (we'll say coca cola) in between the rapidly moving slides at the cinema that you wouldnt really notice but your brain would register it. Then when the break came, you would go off an buy a coke.
But it was banned because it was deemed as too successful and unfair on us.

That is a story my fat teacher told me so if any or all of that is untrue blame him not me.

projectmayhem

minority report, anyone?

Blisterman

Forky wrote: »

They used to put in a picture of some product (we'll say coca cola) in between the rapidly moving slides at the cinema that you wouldnt really notice but your brain would register it. Then when the break came, you would go off an buy a coke.
But it was banned because it was deemed as too successful and unfair on us.

That is a story my fat teacher told me so if any or all of that is untrue blame him not me.

I believe what really happened, is that it didn't work at all, so that's why they stopped it.

Imagine if it was manually controlled - I'd so pretend to be that person's sub-conscious.

dr strangelove

I for one welcome our CocaCola overlords

growler

Forky wrote: »

They used to put in a picture of some product (we'll say coca cola) in between the rapidly moving slides at the cinema that you wouldnt really notice but your brain would register it. Then when the break came, you would go off an buy a coke.
But it was banned because it was deemed as too successful and unfair on us.

That is a story my fat teacher told me so if any or all of that is untrue blame him not me.

subliminal messaging , works just fine and happens all the time !

ScumLord

I heard about this a few years ago when it was a prototype. The real advantage in my eyes would be at night clubs where the sound could be restricted to the dance floor or different parts of the nightclub could have different music with no noise pollution.

DeVore

Subliminal advertising does work, the problem is that it has been found to be unspecific when it comes to the actual brand.

So, in the above instance, you would find yourself more likely to want a soft drink during the break in the film, but not more likely to choose coke.

DeV.

Genghiz Cohen

Forky wrote: »

They used to put in a picture of some product (we'll say coca cola) in between the rapidly moving slides at the cinema that you wouldnt really notice but your brain would register it. Then when the break came, you would go off an buy a coke.
But it was banned because it was deemed as too successful and unfair on us.

That is a story my fat teacher told me so if any or all of that is untrue blame him not me.

Subliminal messaging is legal and doesn't work.


The tech they used for the billboard is most likely HSS

constitutionus

heard this on the radio too.

always thought it'd be great to see what happens if a disgruntled employee decides to mess around with it on their last day. you could have all these billboards going" this is God, KILL EVERYBODY!!"

Ah, the fun you'd have in A&E

connundrum

Deleted User wrote: »

Imagine if it was manually controlled - I'd so pretend to be that person's sub-conscious.

/ghostly background noise

'You must give boneyarsebogman all of your earnings here hereforth to with'

/ghostly background noise

If this were to come into play, I'd sue whoever is trying to beam crap into my head. There's precious little in my noggin and thats the way I like to keep it!

The_Minister

"Stop, don't look around!"
"Behind you is a fat lady in high-heels. If you want to live, walk over and slap her on her ass"
"Do it, now"

Or, for the truely paranoid

"that man there, he's staring at you"
"so is that busker"
"why are they all staring"

Mossy Monk

Where did I put my tin foil hat.

Overheal

I've heard about this - it got a TV spot way back.

The technology behind it is some Microwave version of Sound Transmission or some such malarky. They've been testing it for yonks - its perfectly safe. No more radial wave transmission: You could have a concert in your neighbours backyard while they slept, and theyd never hear a damned thing - its uni-directional and very effective.

It started out life as a military Sonic Weapon for the navy - it could be mounted onto a destroyer and project potentially lethal decibel levels at a ship from hundreds of yards away. Used correctly you can incapacitate an entire crew... or just kill them. Great for border control. not sure if its actually used but I'm guessing so.

The ones used for ads are obviously not the monster-sized navy bastards

Pj!

Blisterman wrote: »

I believe what really happened, is that it didn't work at all, so that's why they stopped it.

subliminal messaging , works just fine and happens all the time !

But not in cinemas...

http://officialcinema.com/

In the late 1960s, subliminal cuts, as they were then known, were banned from all advertising in cinemas and on television.

Subliminal cuts were single frames picturing a product to be sold. In cinemas, these would be something that the cinema would be selling during the intermission, say for instance, a picture of a hot-dog with a simple message, saying something like:

"Enjoy a delicious hot dog!"

The cut was spliced into the reel of film being shown and because it was only one frame, it passed by too quickly for audience to consciously see. The beauty of it was that the human eye does see everything that is presented to it and that visual information is sent to the brain. So even though the audience would not have consciously registered the picture of the hot dog, that picture and message would have certainly been imprinted on their subconscious minds. The picture combined with the simple message would have been interpreted by the brain as something the individual might have thought of themselves, so an unconscious desire to eat a hot dog had been implanted in the recipient. The cinemas found that sales of hot dogs went through the roof during the intermission.

It was discovered that using these one-frame pictures of products to be advertised, increased sales of those product quite significantly but ran afoul of broadcasting censorship boards for abusing the public's trust and so the use of subliminal cuts was banned. It remains so today.

Terry

Marty McFly is scared of these ads.

WoollyRedHat

User45701 wrote: »

Found this

So there you are, walking down the street, when you hear a voice in your head. And instead of the regular voice, the one that tells you that you want a cheeseburger or that you should buy more video games, this one is an unfamiliar one telling you to watch a new TV show. Are you going crazy? Perhaps, but that's not the cause of this. Nope, it's just a new form of advertising. Awesome!
Yes, there's a new add in Soho in Manhattan that uses a speaker beaming down an "audio spotlight" that only you can hear, making it sound like it's coming from inside your own head. Is nothing sacred? If advertisers can start beaming sound into our heads from afar, what's next? In-dream advertising?

http://dvice.com/archives/2007/12/new_billboard_p.php

Well i think the dream ads would be allot like futurama anyway

That's kind of an invasion of privacy. What happens if I don't want my mind invaded. I'll happily smash the things if they come into being. Hey if you try to mess with my thougts, it will come at a price!

Kipperhell

The audio spotlight was invented some time ago but uses were hard to find.

Subliminal messages don't work and it is an urban myth they do but you will find places claims it does. Not even going to post a link as there are enough links to say otherwise too. There is too much interference in a normal situation for it to work. Hypnosis is also not possible