Poltical ??? advertising.

Nevyn

Following the withdrawl of the concern campagain which was deemed to be potlical I am wondering would not a Pro Life advertisment be also deemed politcal under section 10(3) of the Radio Television Act 1988 which states “No advertisement shall be broadcast which is directed towards any religious or political end or which has any relation to an industrial dispute.”

http://www.irishstatutebook.ie/1960/en/act/pub/0010/sec0020.html#zza10y1960s20

Friends of mine were at a showing of spiderman 3 and there was a prolife ad screened.

dermot_sheehan

I saw that ad too:

the prohibition only covers TV and radio though:

(3) No advertisement shall be broadcast which is directed towards any religious or political end or which has any relation to an industrial dispute.

"broadcast" means the transmission, relaying or distribution by wireless telegraphy of communications, sounds, signs, visual images or signals, intended for direct reception by the general public whether such communications, sounds, signs, visual images or signals are actually received or not;

so cinema adverts aren't caught by this

Nevyn

What a loop hole.
so If the poltical parties had of gotten the finger out they could have had people paying to sit in cinemas
watching thier ads ?

Our man in Havana

They would be subject to the censorship of films act 1923 as ammended. They would have to apply for a cert to exhibit their film.

I would have thought that the censor would take a dim view of such films?

Nevyn

It was not on as a short film before the feature it was in with the rest of the ads before the trailers.

I am trying to find out what juristriction such a thing falls under.

http://www.familyandlife.org/Bio-Ethics-Research/no/37.html

Family & Life's Cinema Ad Approved


We are happy to report that Family & Life's new Cinema Ad is now complete, has been approved, and is now ready for widespread distribution for public showing.

Our previous pro-life Cinema Ad, "Life is Precious", was shown with great success in cinemas throughout Ireland for the past number of years. Moreover, from time to time, to spread the pro-life message, we ensured that it reached a wider audience when we capitalised on batches of highly acclaimed new releases that reached Irish cinemas.

This ad and now its successor, are the only pro-life commercials in Ireland, and are specifically aimed at young people; those most likely to opt for an abortion in a crisis.

When Family & Life's film documentary, "Life A New Revolution", was finished and made available in video or DVD format, and following the success of our cinema ad, we decided to go ahead with our new follow-up Cinema Ad.

With its completion and approval we are now beginning a campaign to raise funds for its distribution throughout Ireland in May/June 2007.

It is an advertisement was presented as an advertisemetn and screen as advertisedment.

Ireland has one of the largest % cinema going populations next to India.
With it grossing more then any other country on Good Friday.

If politcal/religious advertisements screen in cinemas are exempt we will see
party poltical advertisement while we are trying to settle down with our popcorn as we already have this intrests groups advertisement which is
both politcal and religious.

Our man in Havana

Ads in cinemas are classed as short films and the same rules apply to them as to the main feature, ie a certificate must be obtained before it can be shown to the public.

Nevyn

So there for a party politcal or an elction ad would be classed in the same fashion and be passed by the censor ?
IT is just that the advertisment industry treat what is screen in cinema as Ads but by law they are not and not covered by any legistation other then the rating from the censor ?

I don't consider the Advertising Standards Authority for Ireland to be anything more then what it is an independent self-regulatory body but we don't have a satutory body or legistation for Advertisements in Cinema ?
Esp considering

Ireland has the highest cinema admissions per capita in Europe with a total of 17.3m in 2004.

http://www.adworld.ie/features/?guid=6a517274-7a30-4b87-8ee7-4dbfc8d839fe

Our man in Havana

Correct.

Nevyn

Boggle.

Gobán Saor

Thaedydal wrote:

So there for a party politcal or an elction ad would be classed in the same fashion and be passed by the censor ?

Yes, there are no particular restrictions on subject matter that may be advertised in cinemas. The three exceptions in the Broadcasting acts are for ads directed to religious or political ends or relating in any way to a trade dispute. These restrictions have been upheld by the Supreme Court (Murphy v IRTC, "What think ye of Christ?" and Colgan v IRTC, a pro-life information ad) and the ECHR (as appropriate to the "margin of appreciation" allowed to individual states.)

Gobán Saor

Thaedydal wrote:

Boggle.

I don't really see why. I can justg about justify the restriction on Radio/TV in the public interest given the all pervasive nature of those media. But cinema? And if cinema, why not newspapers, magazines, billboards etc. That would be a step too far IMHO.

Nevyn

Well that is interesting, you learn somthing new everyday.
I didn't find the ad which was seen by my friends offensive after viewing it on the website but I was curious about it's status.
Thank you.

Nevyn

Gob&#225 wrote: »

I don't really see why. I can justg about justify the restriction on Radio/TV in the public interest given the all pervasive nature of those media. But cinema? And if cinema, why not newspapers, magazines, billboards etc. That would be a step too far IMHO.

Becasue I had tought that all forms of adveristing were under the same if not simular legistation and restrictions.

I would hazzard a guess that advertisements on Video and DVD realses would be the same ? esp those for the rental sector.

Is it the restricted target audience that makes a difference ?
Would the advertisments on the back of the cublical door of a night club
which would be deemed more private be deemed differently then those on a bus shelter ?

Gobán Saor

Thaedydal wrote:

I would hazzard a guess that advertisements on Video and DVD realses would be the same ? esp those for the rental sector...... back of the cublical door.......a bus shelter ?

Nope. Restrictions apply to Broadcast radio and TV only. And they only apply to ads, not to program content. Obviously, or we wouldn't have Angelus, Songs of Praise, etc, etc. Restrictions don't apply either to internet, wifi, WAP or other broadcast-type technologies. Not sure about Cable/MMDS but i think they're not restricted. Suspect it doesn't matter in practice as they generally only carry broadcast TV channels anyway.